Open Jobs:
We’re looking for a seasoned public relations professional who can create narratives that guide a brand story. This person will contribute to existing PR efforts while helping to develop new initiatives aligned with company and personal objectives. The ideal candidate will have experience in a wide range of PR functions, as well as positive relationships with media professionals in our industry and the community. They will have had experience in building a personal brand.
Objectives of this role
- Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase personal brand visibility
- Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
- Ensure that our PR efforts serve immediate and long-term brand goals
- Forecast news cycles and identify areas of trending public interest
- Understand the competitor landscape
- Establish a media relations plan that has actionable strategies for high-level placements
Responsibilities
- Evaluate and establish a public relations strategy and plan
- Engage with marketing and operations departments to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
- Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
- Pitch new ideas and remain up to date with trends and opportunities
- Write timely press releases and media kits and help establish strategies
Required skills and qualifications
- Experience in public relations at a company or organization
- Exceptional writing and editing skills
- Deep knowledge of traditional, digital, and social media channels
- Excellent communication and organizational skills
Required skills and qualifications
- Bachelor’s degree (or equivalent) in public relations, marketing, or advertising
- Established relationships with media organizations and journalists
- Experience in public relations at a company or organization
- Exceptional writing and editing skills
- Deep knowledge of traditional, digital, and social media channels
- Excellent communication and organizational skills
- 1-2 years of experience in the health and wellness industry
Why Join Us
- Opportunity to work with a mission-driven business dedicated to making a positive impact.
- Collaborative and supportive team environment.
- Mentorship that supports both personal and professional development.
Please note that this role is fully onsite at our San Diego, California location.
Cymbiotika LLC
The Influencer & Affiliate Marketing Manager’s mission is to build a profitable and scalable influencer and affiliate marketing campaign for our brands.
Responsibilities
- Develop and execute influencer and affiliate marketing programs and digital campaigns
- Build a global influencer network for the brands
- Engage on-brand influencers across social platforms for sponsored content
- Manage the influencer and agent relationship from initial concept, to final contract signing and content delivery
- End to end project management, including developing the strategy, developing assets, tracking, reporting results, and ongoing optimization
- Support in the day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc
- Manage the development of influencer creative briefs for photo/video shoots
Requirements
- 3+ years of influencer marketing experience
- Bachelor’s degree in marketing, communications, business or related field
- Experience with managing successful influencer marketing campaigns
- Ability to use data and analytics to drive decisions
- Ability to wear multiple hats on a small team with big goals
- Vast knowledge of social media and influencers on Instagram, TikTok, YouTube, and more
- A highly organized “doer” with an exceptional ability to prioritize, multitask, work autonomously, and communicate proactively
- Knowledge of digital consumer trends & lifestyle marketing tactics
- Ability to think creatively and independently, as well as collaboratively
- Excellent written and verbal communications skills
- Must be able to manage time well, stay organized, and pay attention to detail
- Passion for social media and influencer marketing
Benefits
•Free premium PPO medical, dental, and vision insurance
•Generous 401(k) match in 2022
•Personal Training Services
•Company-sponsored events, happy hours and team-building activities, Friday Team lunches
•PTO and Sick Time
•Meditation Room
*This is a full time in office position in San Diego.
Cymbiotika LLC