Marketing Manager

Gansevoort Hotel Group is expanding and we are looking to add a strong Marketing Manager to our team. Prior Hotel/Restaurant industry experience is preferred.

Learn more about the job below and submit your resume if you’d like to apply for this role.

Primary Functions

Digital Marketing

• Oversee the maintenance of the hotel property’s digital presence.
• Maintain imagery, content, and operational edits on property websites and all hotel profiles on third-party websites.
• Optimizes all website content using SEO best practices
• Maintain image library with most recent up to date images via Iceportal
• Proactively update activations page with onsite property programming & neighborhood happenings.
• Update the neighborhood page with the hotel’s partnerships, local businesses and openings.
• Maintain f&b digital menu changes and operational adjustments.
• Distribute email campaigns, draft content and strategize distribution using best practices.
• Support Social Media Manager with social content that supports property brand pillars.

Communications

• Proactively communicate hotel promotions and events to local businesses and partners
• Liaise package launches with TravelClick SEO team, PR, and third parties where appropriate.
• Delivers interdepartmental communications operational updates. Maintains and communicates property talking points on a weekly basis.
• Maintains the guest recommendations list with in-the-know places of our preferred local places to dine, experience art, and shop.
• Support the Sales and Events teams with verbiage to ensure external communications are in the brand tone of voice.

Marketing Materials

• Contribute to annual Sales and Marketing Plan
• Assist with setting up and conducting team member onboarding and training.
• Maintain all point of sales materials including one sheeters, sales decks, presentations, business cards
• Support Sales team with promotional flyers, consortia promotions, third party sales sites + email campaign distribution
• Order tradeshow giveaways, ensuring all items are aligned with our brand
• Create, print or order all in-house collateral materials for housekeeping, operations and F&B teams (F&B menus, property signage, in-room compendiums, minibar menus)
• Monitor and track shipments, mail packages when necessary, process payment in coordination with the Accounting department.

Food & Beverage Marketing

• Ensure the environment of all F&B venues are visually representing the brand (ie: correct playlist, team members in correct uniform, signage placement, menu up to standard.)
• Contribute to monthly F+B meetings with activation ideation, service feedback, event recaps, marketing updates/stats etc.
• Activation ideation – pitch and bring in potential brand-aligned partnerships in hosting brand activations onsite
• Signage maintenance: printing & placement in coordination with operational teams
• Responsible for menu file updates, printing, pickup, placement and receipt submission

PR / Partnerships

• Conduct site tours with VIPs, influencers, partnerships, media when needed.
• Action PR requests by coordinating content and required assets in coordination with F&B (Ex: specialty cocktails, brand partnerships, event activations).
• Contribute to bi-weekly calls with the PR team – F&B specials & ideation, influencer coordination, etc.
• Oversee press, influencer and partnership photoshoots on property.
• Prepare for package offer arrivals and VIP media arrivals.
• Seek out new brand partnerships that would benefit from the hotel/F&B’s current programming
• Prepare package inclusions and liaise with operations teams on inventory + reordering items when needed.

Reputation Management

• Respond to reviews/comments on third party booking engines TripAdvisor, Expedia, Booking.com, Yelp, Google Business etc.
• Streamline communication and response with the appropriate operations teams for anything that needs clarification using service standards.
• Maintain team member tracker with shout outs in coordination with HR team
• Monitor ReviewPro and send weekly updates of all public facing reviews. Create Reputation Management monthly reports at the end of the month using Review Pro + Sprout Social

Brand Ambassador

• Represent the hotel in appearance and attitude though upholding the Gansevoort brand standards at all times.
• Establish community outreach and seek out new relationships on behalf of the current F&B outlets and hotel.
• Introduce the renovated property to those that would benefit from current programming
• Entertain and host in the current F&B venues/hotel on an average of 3x/month basis with the goal of driving revenue + brand awareness amongst potential partnerships, influencers, media and VIP clients.

Gansevoort Hotel Group