This role is located ONSITE in Newton, MA.
Calling all intrapreneurs! This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company. Introducing EdAssist by Bright Horizons. We partner with employee-centric organizations to offer education benefits that drive powerful recruitment, retention, and talent development results. The EdAssist Senior Product Marketing Manager will be responsible for the overall positioning and messaging of EdAssist’s product portfolio and platform solution in the increasingly competitive adult online education space.
What you will do:
- Collect customer input and translate feedback into actional insights that inform the product positioning and EdAssist story.
- Establish EdAssist as an industry and thought leader in the online education space through spearheading research reports, webinars, and speaking engagements.
- Help inform Buyer Personas to deliver relevant, targeted and effective messaging to key audiences.
- Develop Go to Market positioning for EdAssist for both B2B and B2E audiences.
- Create compelling, differentiated and consistent messaging for the EdAssist platform and product offerings across all B2B and B2E touchpoints.
- Launch new products in the EdAssist product portfolio.
- Create Sales and Marketing tools including but not limited to white papers, case studies, and collateral to articulate EdAssist’s offering.
- Monitor competition and online education industry trends to evolve EdAssist’s market position.
- Work with the Growth team to create training materials and selling tools.
- Partner with the product team to simplify the product architecture and product offerings.
- Collaborate with Sales and Marketing teams to learn about product messaging effectiveness from our prospect and customers, and translate optimal messaging into marketing campaigns.
What you bring:
- Bachelor’s Degree – Relevant experience would be considered in lieu of degree
- 7-10 years of Related Experience – Required
Additional Job Requirements
- Solid reporting and analytic skills
- Well versed in competitive analytic tools (e.g. Crayon)
- Experience developing product collateral and messaging that directly supports marketing campaigns
- Adept at managing tight timelines, competing priorities, and projects that span multiple departments
- Ability to cultivate strong relationships internally and externally, including with client and partner
- organizations
- Excellent verbal and written communication skills
Bright Horizons
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