Marketing Coordinator III
Overview
- This role is to manage Omnicom Media Group (OMD) which is media planning and buying agency within Mexico.
- This individual will supervise OMD’s construction of the media strategy and coordinate the development of the implementational media plans between both the agency and those media channels which are planned and bought via in house media team. They will also be providing input to Latino media strategy within the US working closely with the inhouse media team.
- This individual needs to be highly organized as they coordinate a multitude of internal requirements to a 3rd party and navigate a matrix organization internally.
- They need to be able to clearly communicate in both English and Spanish condensing brand requirements to the agency and explain potentially complicated media industry terminology and thoughts to non-experts internally.
Responsibilities
- Manage agency relationship including contracts and invoicing
- Manage briefing of media agency
- Supervise agency’s development of Local Market Media Strategy and Detailed Channel Plans ensuring ladders up to Global Strategic Media Approach
- For inhouse media channels coordinate Channel Lead’s inputting tactical recommendations within the Local Market Media Strategy
- For inhouse media channels coordinate Channel Lead’s construction of Detailed Channel Plans ensuring they collaborate with agency outputs
- Manage the provision of specs & deliverables for agency managed media channels
- Be the pint of contact and voice of their respective market strategies and plans along with providing market opportunities/updates
- Attend forums and working groups where their local market expertise are required and include Channel / Buying talent when necessary
- Ensures relevant measurement strategies are incorporated into activities
Technical Skills
- This individual needs to be fluent in both English and Spanish. They are to be based in LA so that they can work closely with the US Media Planning team who have a hub there
- Ideally they would have US Latino planning experience but this is not essential, the main element is Mexico experience, but I would predict that most LA based Mexican media experts will also be working across US Latino.
- This person has an intermediate to expert level of experience managing a media agency through working within the marketing/media department of a D2C brand operating in Mexico
- There is a strong requirement of them having spent some time working at a media agency within Mexico so they understand how to navigate a Mexican agency. Its also essential that they have a deep understanding of the Mexican media landscape & US Latino media landscape so that they can assist the internal US media planning team develop bespoke media strategies and tactics aimed at this target.
The Team
- This role will be part of EG Media which is inhouse media team made up of over 60 media experts. This team plans and buys all of brand and performance paid media whether it is done through direct vendor deals or via the global media agency OMD.
- This specific position is within the Planning function of EG Media where we have a team of 20 media planners and media agency managers. They are responsible for organizing the construction of the EG brand’s media strategies and plans, whether this is done internally or via agencies, whilst coordinating EG Media’s communication across stakeholders.
- EG Media work very closely with the Brand Organization; translating the brand requirements into detailed media briefs and then developing the media strategies, implementational plans and undertaking the execution ensuring a holistic output.
- There is an underlying need of continuous measurement to enable constant improvement and understanding of the media’s impact upon business performance.
Compensation:
· $42.40 – $56.52 /hr (W2/Non-Exempt)
Cypress HCM
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