Role & Location
Email Marketing Project Manager, Bellevue, WA
Required Skills
CRM Functional Marketing Processes; mark
Good to have skills
Digital : Adobe Campaign; CRM Functional Marketing Processes
Technical/Functional skills
- 2+ years of extensive hands on experience in Email marketing tools such as Salesforce Marketing Cloud, Adobe Campaign or any other CRM tool.
- Debugging and troubleshooting.
- Ability to deal well with ambiguous/undefined problems; ability to think abstractly.
- Familiarity with project management tracking tools like ADO, Jira, etc.
- Availability for urgent pull/push campaigns off regular business hours
- Ability to multi-task and stakeholder management to thrive dynamic business environment.
- Experience working across multiple agencies and teams.
- Extremely detail-oriented approach with strong analytical skills
- Strong QA skills
- Ownership of projects and actions
- Extensive understanding of Email Marketing, Mobile, and Web Marketing Business practices
- Knowledge of end to end Campaign Management processes
- Excellent technical & analytical skills with strong business acumen
- Previous experience working with Microsoft will be an added advantage.
- Passion to drive improvement in the overall customer experience.
Responsibilities
- Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms.
- Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
- Track ongoing progress of projects and deliver timely updates to clients.
- Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
- Be knowledgeable on email best practices, technologies and trends. Ensure emails follow CAN-SPAM best practices and GDPR compliance.
- Monitor internal testing results and industry best practices. Integrate learning to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing
Experience
5
Location
USA-WA
Tata Consultancy Services
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