Role/Title: Digital Marketing Manager (CRM)
Location: Horsham, PA
Salary Range: 80,000 – 96,000
Hybrid – 3 days in office
Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.
Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.
We care, we’re honest, and we hustle—that’s what makes us Clutch.
Clutch is looking for a Digital Marketing Manager for a client of ours.
Responsibilities:
- Develop and manage a lead generation and nurturing strategy.
- Manage budgets and exceed campaign goals based on key metrics, with a focus on order volume.
- Provide timely reports and analysis on campaign and channel performance.
- Manage relationships with third-party vendors for CRM campaign execution.
- Lead strategy development and oversee a team implementing personalized email, SMS, and push notification campaigns.
- Monitor and advocate best practices for email, SMS, and push notification performance.
- Collaborate with internal teams to develop customer journeys and campaigns.
- Create and execute a testing framework to optimize growth, customer experience, and sales.
- Analyze email campaign metrics, including unsubscribe and bounce rates, ensuring compliance with regulations.
- Stay updated on competitive CRM landscape and trends, implementing test and learn approach for channel optimization.
Required skills:
- degree and minimum of 5 years experience in email marketing, lead generation, marketing automation, web analytics, and team management.
- Ability to multitask and meet deadlines.
- Collaborative team player with independent work capabilities.
- Up-to-date knowledge of email marketing trends and measurement.
- Experience with CRM and email marketing, with SMS marketing as a plus.
- Familiarity with Google Analytics preferred.
- Proven track record in audience segmentation, campaign development, and customer engagement.
- Strong project management skills, including timeframes, dependencies, and risk assessment.
- Analytical mindset with ability to handle and analyze large datasets.
- Attention to detail and results-oriented mindset.
- Excellent communication and interpersonal skills.
- Proficiency in MS Office applications (Excel, Word, PowerPoint).
Must be able to work in the Horsham, PA area and have the required skills to be considered for this role.
If you are interested in this opportunity, please apply today.
#LI-CLUTCH
Clutch
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