Summary of the Position: The Associate Director of Digital and Web Marketing will oversee the company’s digital marketing and web development strategy to drive profitable growth and achieve leadership of Nutramax products. The Associate Director of Digital and Web Marketing will be a strategic leader who drives impactful online experiences that drive growth in Nutramax’s online presence and internal capabilities. They will be an integral member of the Commercial team, leading the strategy and performance of all activities across all digital platforms. This position will directly lead the digital marketing team and the web development team, as well as work cross-functionally with brand teams, sales, innovation, creative, and more. Responsibilities include Website Design & Development, Social media, SEO/SEM, Programmatic, Email, CRM, Video, and Analytics.
Roles and Responsibilities:
- Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
- Lead the development of digital marketing strategies in digital platforms and tactics including Social media, SEO/SEM, Programmatic, Email, CRM, Video, Analytics, and additional emerging opportunities.
- Responsible for the integration of all digital tactics and channels across all brands to create awareness, demand, and loyalty.
- Manage and grow capabilities of the digital team, which includes digital marketers and web developers.
- Optimize all company and brand websites to be mobile-first, content-rich, and overall optimized for performance from a UX/UI, and development standpoint.
- Lead and facilitate the website redesign and website optimization processes from concepting, to hand-off, to launch.
- Maintain expertise in digital marketing, web development, UX/UI, competition, identifying trends and online growth opportunities.
- Develop annual budgeting and marketing plans with cross-functional team.
- Collaborate cross-functionally with ecommerce, retail, and sales teams to digitally support product promotions and go-to-market strategies from concept to launch.
- Drive marketing technology innovations, including the continued optimization of our Veterinarian platform, brand websites, and direct to consumer capabilities, and other opportunities.
- Perform other assigned duties as may be required in meeting company objectives
- Communicate effectively with other departments within the organization and function within a team environment.
- Regular attendance is required
Minimum Requirements:
- Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
- Strong commercial and analytical skills – experience analyzing data and actively communicating business unit KPI’s to the executive team and other business units through reports and QBR’s
- Experience designing and measuring media and audience-based tests in a variety of channels to better optimize assets and tactics
- Experience with P&L management, digital marketing, web development, and design
- Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
- Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
- Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, and video.
- Demonstrated ability to dive deep into understanding the product, the business, and the competitive landscape
Education and Experience:
- Bachelor’s degree in marketing or related business degree required, MBA preferred
- 10+ years’ experience in the direct-to-consumer digital marketing and web development space
- 5+ years’ experience leading a digital marketing or web development team
- Demonstrated track record of success leading digital channels across multiple platforms and customer touchpoints
Supervisory Responsibilities: Yes
This position is 100% on site in our Lancaster, SC headquarters.
Nutramax Laboratories
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