Company
The United Robotics Group (URG), headquartered in Bochum, Germany, unites young service robotics companies and established key players into a unique ecosystem. URG bundles hardware and software expertise under one roof, develops customized service robotics solutions with its partners and customers to meet challenges in the medical, care, hospitality, and education sectors, and offers Robot as a Service. Customer needs, product quality, data protection and sustainability are the drivers of development at URG.
For more information: www.unitedrobotics.group.
This job is based in Paris.
Mission
The Digital and Content Marketing Manager is in a collaborative role who needs to work with multiteam within marketing organisation – vertical marketing teams, digital marketing specialist, and other departments.
You are an Inbound and Content marketing lover, also a strategic thinker.
● You will help our group to reach the next growth stage on an international level by deploying an end-to-end B2B & B2C2B inbound and content marketing strategy.
● You understand that the purpose of great content is to connect a business with an audience. You know how to make content in an attractive, creative, and easy to understand format. Your content appeals to the audience’s interests and showcases our product or service as a solution to a problem the audience needs fixed.
● Your goal is to expand our brand and product awareness, attract qualified prospects and engage influencers & robotic evangelists at the most impactful moments and via the selected marketing channels during their buying journeys, so that you can help the vertical teams (marketing and sales team) to convert them into leads and customers.
● You will develop and manage marketing campaigns by developing & implementing content strategies across our buyers and customers’ journeys, in order to efficiently boost our acquisition, conversion and retention efforts.
You need to be a good content creator and you like to make friends !
● You need to have experience coordinating work across teams, and working with customers, marketing agencies, influencers and other stakeholders.
● You will be in charge of the development and distribution of relevant, useful content together with the operational/vertical marketing teams and external agencies : creative content (images, videos etc.), blogs, newsletters, customer success stories, white papers, social media posts, emails, videos, and the likes, to current and potential customers.
● You are SEO-intuitive, you like to make “friends” to improve our domain and page authorities, you know how to produce attractive, dynamic and interactive content and measure their impact.
You are a data-driven marketer, and you are audience-centric.
● You will execute marketing campaigns & tactics with precision and accuracy, to outreach the segmented audience.
● By combining the acquired knowledge of our buyers, customers and users with your creativity and your writing and oral expression skills, you will be in charge of handling demand generation initiatives, attracting the attention of prospects, demonstrating our expertise, and facilitating the
understanding of our value proposition for each audience.
● You need to have a background and hands-on experience in all areas of marketing: SEO, SEA, Paid and Organic Social, ABM, Paid sponsorships, and Conversion Rate Optimization.
● You should also be able to maintain a budget, use analytics tools, CRM, MAT, and other marketing tools, and have a data-driven approach to marketing.
And lastly you are innovative and dynamic, you are bold at proposing new initiatives and you are not afraid to test and try. You carry the spirit of Guerrilla Marketing 🙂
Your daily life as a B2B inbound marketing manager at our group.
● Build and manage high quality contents :
Imagine, craft, manage and distribute relevant and educational content (blog posts, videos, infographics, white papers, ebooks, webinars, etc.) to attract a qualified audience and drive consistent MQLs flow, continuously refined and optimized for our buyer personas and segments.
● Inbound marketing – Organic, Search & Paid :
- Define, manage, and implement our overall organic search strategy together with the Marketing team.
- Implement our SEO strategy together with our marketing team and digital marketing agency.
- Improve quality scores of landing pages for paid and organic search.
- Ensure the content we create on the marketing site ranks for our priority search terms.
- Ensure web pages are structured and coded in a way to enable consistent and accurate tracking.
- Deploy and optimize nurturing campaigns leveraging our contents through our Marketing Automation platform.
- Develop retargeting and remarketing tactics to improve customer conversions.
- Narrow down the marketing tactics to outreach specific audiences.
● Website and social platform management
- Your team will be responsible for our digital platform management such as planning, coordinating with other teams, publishing content on our website and social platforms.
- Your team will also work on any website related projects such as rebranding, revamping or creating websites within the group.
Profile
What you will bring on board
You will be our inbound marketer, growth hacker and content master.
You will be an expert on our buyer persona audiences, specifically the language they use to describe problems our solutions solve and the way they prefer to interact with marketing and sales teams.
You will need to have :
● Minimum 5 years of marketing experience in a robotic or a B2B SaaS company
● Ability to understand technical concepts at a deep level and to explain easily
● Mastery of writing for SEO
● Experience in content marketing is important in this role
● Creative and bold
● In-depth industry experience and knowledge in organic search, paid research, content marketing and marketing analytics.
● Experience with Google Analytics (or related tool), Google Search Console and experience with at least one SEO tool.
● Knowledge of Hubspot.
● Strong communication skills in French/German and English.
German/French is a strong plus.
● Data-driven and research-oriented.
United Robotics Group
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