Job Summary:
We are seeking a highly motivated and creative Social Media Content Manager to join our ecommerce marketing team. In this role, you will be responsible for creating and managing social media content across various platforms to build brand awareness, engage with customers, and ultimately drive sales. The ideal candidate will have a passion for Social for Sales marketing and experience creating content for eCommerce brands.
Key Responsibilities:
- Develop and implement social media content strategies that span the entire marketing funnel on social platforms with the goal of generating revenue for e-commerce, aligning business objective and target audience.
- Screen, source and work with influencers and brand ambassadors, SME creators based on target audience and historical performance to produce high quality professional/UGC content to build awareness, engagement for brands. Measure sales contribution of content/posts.
- Create and manage engaging social media content for official brand accounts across multiple platforms including Facebook, Instagram, Twitter, TikTok and Pinterest.
- Collaborate with cross-functional teams to develop and execute campaigns that support product launches and promotions and provide post tracking performance reviews.
- Monitor and analyze social media metrics to track performance and identify areas for improvement to maximize e-commerce conversion.
- Engage with customers and respond to inquiries and comments on social platforms in a timely and professional manner.
- Manage social media advertising campaigns to drive traffic and sales to e-commerce stores.
- Develop and maintain a content calendar to ensure timely and consistent content delivery and execution.
- Stay abreast of social media trends, platform updates, and industry best practices and share knowledge to enable team growth.
Qualifications:
- Bachelor’s degree in marketing, communications, or related field preferred.
- 2+ years of direct, hands-on experience developing social media marketing strategy and content creation for eCommerce/DTC consumer packaged goods brands.
- Strong knowledge of North American social media landscape, platforms and best practices is a must
- Ability to work with cross-functional teams and manage multiple projects simultaneously.
- Experience with paid digital media planning and campaign execution on social platforms is a plus.
- Strong analytical skills: able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office, especially Excel, PPT.
- Proficient in video editing software/APP: Adobe Premiere, Final Cut or other related software.
- Use AI tools such as Google Bard and ChatGPT4 to support you as a content creator at every stage of the creative process.
As the inventor of the Water Pillow ™, Mediflow offers a unique opportunity to work with an innovative company dedicated to improving people’s sleep and overall well-being. As our Social Media Content Manager, you will have the opportunity to create engaging and creative content that will resonate with our customers and help grow our brand. If you are a passionate social media professional with a creative flair and a willingness to build something from the ground up, we encourage you to apply for this exciting opportunity with Mediflow.
Mediflow Inc.
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