Salesforce Marketing Cloud Production Manager
The ideal candidate has experience managing multiple campaigns/projects/journeys building and executing email programs from start to finish, including production and QA, in Salesforce Marketing Cloud
1:1 Marketing (email, SMS, direct mail) is one of the fastest growing channels at LG. As the 1:1 Marketing team, we are charged with maximizing growth and customer lifetime value in the channel by sending the right content, to the right customers, at the right time. Leveraging advanced machine learning models, tapping into our proprietary CDP, we partner with a multitude of cross-functional stakeholders and partners to deepen our relationship with our customers.
Responsibilities / Duties:
- Testing, set up and deployments
- Troubleshoot production-related issues within SFMC
- A/B or multivariant testing
- Automation of campaigns and set up complex user journeys in Journey Builder
- Build personalized or dynamic emails and landing pages in SFMC
- Segment and pull dynamic subscribers for campaigns automated emails
- Ability to resolve basic HTML/CSS coding issues quickly
- Knowledge of CAN-SPAM and email /SMS regulation
- Ability to configure and set up data models (data extensions, shared data extensions, automations, etc)
- Collaborate with key stakeholders to identify and drive innovative 1:1 marketing solutions that achieve business goals and raise the bar for customer experience with each engagement.
- QA and approve all email campaigns to ensure creative content, links, and copy are all correct.
- Assist Sr. Managers with reporting setup and proactively sharing on timely basis with key internal / 3rd party stakeholders — KPI tracking, key trends and insights
- Optimize enrollment process for all CRM capture initiatives, including onboarding, email and text programs
- Work closely with the wider LG team to ensure that campaigns and messages are aligned with wider customer propositions and brand guidelines.
- Track best practices, resources/tools, monitor industry trends, and make recommendations for growth
Qualifications
- Intellectual curiosity
- 3+ years’ experience executing and managing email marketing campaigns within SFMC, required
- Strategic thinker with a customer-first mindset; a desire for creative problem solving; demonstrated experience leading and influencing cross-functional teams to support initiatives
- Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
- Persuasive and articulate with excellent relationship-building skills; able to communicate complex ideas effectively
- Knowledge of analytical tools such as SQL, Excel
- Basic HTML skills, required
- AMPScript proficiency, preferred
- Strong understanding of Email Service Providers (preferably SFMC) and Customer Data Platform
- Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc)
- Strong understanding of CRM platform metrics
- Knowledge of coding emails in HTML and CSS
HS Ad North America
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