Corporate Marketing Manager
The Corporate Marketing Manager will be responsible for the development and execution of the brand marketing and the cross BU marketing programs to build up the brand power and maintain it healthy in the mindset of target customers. The ideal candidate will champion corporate brand marketing strategy, market trends, and campaign planning & execution efforts. In addition, this role will work with cross-functional teams to develop a holistic plan that reflects LG Corporate’s local and global needs and effectively execute the plan.
This responsibility primarily includes preparing an annual brand marketing plan based on mid/long term brand strategy and executing quarterly/monthly marketing activities by working closely with internal stakeholder groups. Therefore, an insightful mindset to read the market & consumer trends, creative thinking, and communication skills are the most critical abilities for the candidate. The Corporate Marketing Manager will sit within our Customer Service Group.
Key Responsibilities
- Supports LG’s long term brand strategy and contributes to defining and bringing the brand vision to life in everything we do.
- Responsible for effective development of marketing and campaign strategies for the corporate brand marketing, including mid/long term brand marketing platform, seasonal programs, sponsorship marketing, operation of OOH, and CSR activities.
- Management of marketing programs from initiation to completion.
- Develop and maintain a detailed marketing plan to meet diverse stakeholders’ needs and guide related activities.
- Develop robust and collaborative working relationships with stakeholders, including HQ’s Global Marketing Center, Sales, Go-To-Market Brand and Product, Marketing Planning, and Consumer Insights teams
- Assess and report performance of all marketing campaigns based on qualitative and quantitative analysis.
- Manage relationships and collaborate with internal and 3rd party partners.
- Effectively manage timelines/schedules, including outlining goals, scope, deliverables, and required resources and budget.
Skills/Qualifications:
- Bachelor’s degree in marketing or related field with 8+ years of marketing, brand strategy or brand management experience with a proven track record of results, MBA a plus but not required
- Strong interpersonal and relationship management skills, experience leading cross-functional and agency teams
- Excellent written and oral communications. Ability to develop and present compelling, engaging and polished PowerPoint presentations that inform, inspire and influence.
- Extremely passionate and savvy about building a powerful brand identity and relationship with consumers.
- Strategic thinker/visionary
- Self-motivated and resourceful with a creative mindset to develop innovative ideas, plus the ability to execute them.
- Creative problem solver with entrepreneurial courage
- Responsiveness and strong follow-through skills
- Resilient – Able to work in a fast paced environment and can pivot quickly based on changing business needs
HS Ad North America
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