Associate Manager – Player, Influencer & Partner Marketing – Europe & Middle East
Position Summary:
The NBA’s international offices work to carry out the league’s strategy of growing the game of basketball globally by hosting NBA events around the world, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, selling international media packages, and overseeing international public and media relations. Based in London or Madrid, this position will work across all business units on the design, planning and implementation of fan-facing assets to help drive revenue and assist in the delivery of the overall strategy with players and influencers to achieve short, long and midterm business objectives.
Major Responsibilities :
Player Marketing:
- Provide support to coordinate access to current players, legends and coaches for Fan Engagement initiatives, Media Partner needs and Marketing Partner campaigns.
- Organize and coordinate logistics when NBA talent travel to the region for promotional events and activities.
- Oversee tracking of results and performances after each initiative.
Influencer Marketing:
- Provide support to activate with a wide network of influencers and celebrities for Fan Engagement initiatives, Media Partner needs and Marketing Partner campaigns.
- Foster relationships with talent and agents across sports and entertainment to deliver best-in-class activations.
- Oversee tracking of results and performances after each initiative.
- Manage third party contractors/vendors, where needed.
Partner Marketing:
- Work closely with the Global Partnerships team to commercialize fan-facing assets.
- Assist in the development of co-marketing activations with NBA partners to drive direct and indirect revenue.
- Keep track of inventory and ensure the Global Partnerships team has up-to-date information and assets to pitch partners/prospects.
- Oversee tracking of results and performances after each initiative.
Required Skills/Knowledge
- Fluency in English and at least one other language (Italian, German or Arabic preferred).
- Ability to develop strong relationships in a complex and dynamic environment.
- Deep knowledge of the sports ecosystem in Europe and in the US.
- Team-player, self-motivated and goal-oriented.
- Attention to details and willingness to learn needed.
- Excellent written, verbal and presentation skills required.
- Excellent graphic design skills including PowerPoint, Adobe Photoshop and Illustrator.
- Willingness to travel internationally.
Educational Background Required
- Bachelor’s degree required.
National Basketball Association (NBA)
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