CRM Strategy Manager

Who you’ll work with

As CRM Strategy Manager, you’ll report into the Senior CRM Strategy Manager, and have line management responsibility for CRM Strategy Executives.

The CRM Strategy team craft the customer communications strategy across Betting, Gaming & Safer Gambling. With a focus on relevancy and personalisation, they deliver impactful communications to keep our customers safe, entertained and feeling valued. It’s an exciting time to join the team, as we overhaul our tools to deliver the best possible CRM activity.

Your role in ‘better’

• You’ll be an important link between the CRM team and commercial team, and wider. In this collaborative role, you’ll join forces with colleagues across the business to deliver commercially considered and customer- focused campaigns and communications.
• You’ll put our customers at the heart of everything you do, crafting personalised, impactful, engaging & automated communications on & offsite.
• You’ll lead and support your team, giving them what they need to deliver their day-to-day tasks in line with plans.
• This is a data- focused role that will see you working in an analytical, targeted way to measure success and highlight opportunities for improvement.

How you’ll create ‘better’

• First and foremost, this role is about people. You’ll embody a coaching mentality that enables impactive communication, collaboration, and results in innovative, solutions- focused output.
• You’ll have experience in a CRM environment, comfortable shaping strategy and supporting a team.
• You’ll apply curiosity and passion in your approach to our customer communications, always seeking to further understand their needs and working to further improve their experience.
• You’ll be confident with data analysis, trend spotting and will be able to feed data- led insights into the wider business to support your decision making.

About Sky Betting & Gaming

And at Sky Betting & Gaming, better is just the beginning. When you work here, you’ll be able to create the next big thing in a fast- paced, exciting industry.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet – the UK’s no.1 betting app, Sky Vegas – the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the Flutter UK & Ireland family — a collection of big-hitting entertainment brands such as Paddy Power, Betfair and Tombola.

Flexible Working

All our live jobs champion hybrid working, offering a flexible blend of home and office working with full autonomy to decide how many times you travel into the office each quarter. Looking for a remote role? We’re open to discussing remote working for all our live jobs.

Helping you live your life better

• £1,000 learning fund each year
• 32 hours paid volunteering time per year
• Free SkyQ Ultra HD premium TV package worth £1,200
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Flexible ways of working – home or office, it’s your choice!
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Sky Betting & Gaming