Social Media Manager

Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.

Position Title: Social Media Manager

Reports To: VP, Digital Strategy

Job Summary: Do you tweet, share, and post to social media in your sleep? Do you know the best practices and trends in social media marketing (organic and paid), and love being the first to know when Meta changes their algorithms or a new trend is taking off? If you enjoy being creative and you’re a strategic thinker who understands how to both build and convert a digital audience, we are looking for you! Our Social Media Manager will join our creative team in our Brooklyn office, and will manage all social media accounts by developing and implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.

You’ll be data savvy, and able to report on social media ROI. As a social media subject matter expert, you’ll help colleagues understand the importance of social media and the strategic marketing rules behind posting content and ads. You will lead a small team and grow our brand to be the subject matter experts of home care and healthcare.

Responsibilities include:

• Build and manage the company’s social media strategy, including organic content and paid media, using Facebook, Instagram, LinkedIn, TikTock, and additional channels that may be deemed relevant.
• Create compelling content appropriate for specific networks to spread both our brand and our content.
• Create engaging ad campaigns using Ads Manager for the acquisition of new clients.
• Develop A/B testing for best practice principles.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing customers, leads, and brand new audiences.
• Collaborate with other team members to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target consumers.
• Track, measure and analyze all initiatives to report on social media ROI.
• Lead and grow your team to next-level social media experts.

Job Requirements:

• BA/BS degree or equivalent work experience.
• Minimum 3 years experience managing a large-scale company’s social media platforms.

• Agency experience is a plus.
• Multi brand social media management is a plus.
• Social media expert, with understanding of best practices and up-to-date industry knowledge and trends.
• Proficient in developing strategy and creative for organic content and paid media.
• Proficiency using Meta Ads Manager.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in using social media software/tools to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
• Proficiency using social media platform reporting tools.
• Proficiency using social media monitoring reporting tools.
• Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging
• Fluency in Spanish is a plus

True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.