True Care

Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.

Position Title: Social Media Manager

Reports To: VP, Digital Strategy

Job Summary: Do you tweet, share, and post to social media in your sleep? Do you know the best practices and trends in social media marketing (organic and paid), and love being the first to know when Meta changes their algorithms or a new trend is taking off? If you enjoy being creative and you’re a strategic thinker who understands how to both build and convert a digital audience, we are looking for you! Our Social Media Manager will join our creative team in our Brooklyn office, and will manage all social media accounts by developing and implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.

You’ll be data savvy, and able to report on social media ROI. As a social media subject matter expert, you’ll help colleagues understand the importance of social media and the strategic marketing rules behind posting content and ads. You will lead a small team and grow our brand to be the subject matter experts of home care and healthcare.

Responsibilities include:

• Build and manage the company’s social media strategy, including organic content and paid media, using Facebook, Instagram, LinkedIn, TikTock, and additional channels that may be deemed relevant.
• Create compelling content appropriate for specific networks to spread both our brand and our content.
• Create engaging ad campaigns using Ads Manager for the acquisition of new clients.
• Develop A/B testing for best practice principles.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing customers, leads, and brand new audiences.
• Collaborate with other team members to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target consumers.
• Track, measure and analyze all initiatives to report on social media ROI.
• Lead and grow your team to next-level social media experts.

Job Requirements:

• BA/BS degree or equivalent work experience.
• Minimum 3 years experience managing a large-scale company’s social media platforms.

• Agency experience is a plus.
• Multi brand social media management is a plus.
• Social media expert, with understanding of best practices and up-to-date industry knowledge and trends.
• Proficient in developing strategy and creative for organic content and paid media.
• Proficiency using Meta Ads Manager.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in using social media software/tools to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
• Proficiency using social media platform reporting tools.
• Proficiency using social media monitoring reporting tools.
• Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging
• Fluency in Spanish is a plus

True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.

Position Title: Branding Coordinator

Reports To: AVP of Branding

Job Summary: Do you tweet, share, and post to social media in your sleep? Do you have a strong understanding of what it takes to grow an online community through content creation and branding? Do you have experience in translation and graphic design? We’re looking for a Branding Coordinator to join our Asian Program and build on our social media accounts and branding efforts.

Responsibilities include:

• Assist in building and managing the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, TikTok, WeChat and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Handle all translations from English to Mandarin/Cantonese and vice versa for branding and social media purposes
• Collaborate with other team members to help create and distribute content that educates and entertains our audience and supports marketing goals.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Be a team player and liaison between the Asian Program and Branding Teams within True Care.

Job Requirements:

• Must be bilingual- Mandarin/Cantonese language fluency required
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in using social media tools to take and create content (i.e., photos, gifs, boomerangs, videos, some design)
• Bonus experience and skills include Adobe Creative Suite, Canva, Animoto, and blogging

Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.

Job Overview: Leads the creative vision and artistic direction to promote healthcare home care brands through compelling graphic design and strategic multi-channel marketing to
drive consumer demand. Develops concepts, determines artistic elements including design, photography, and copy to best represent the brand’s image, and increase brand awareness that supports customer growth objectives. Manages and nurtures the brand guidelines. Oversees all graphic design projects, and facilitates marketing campaigns and collateral from start to finish. Develops timelines to deliver on time and on budget, and achieves KPIs for the department and company. Manages internal graphic design team and external vendors.

Responsibilities include:

• Lead creative campaign and collateral creation, working with marketing and brand

team

• Align with PR, social media, design, and digital marketing
• Align with all the local offices and branch managers to develop materials
• Lead the creative requirements of rebranding initiatives and website development

efforts

• Establish KPIs and track progress
• Create a creative request process and manage the ticketing system
• Manage, motivate, and mentor team
• Work with and direct any external vendors and graphic designers
• Update brand hand books and provide catalog direction seasonally
• Periodically update websites (WordPress experience a plus)

Job Requirements:

• Bachelor’s Degree in graphic design or equivalent work experience
• Experience working in a marketing department
• Minimum 5 years experience as Senior Graphic Designer or Creative Art Director
• Experience working with multiple brands simultaneously
• Experience in website development (WordPress a plus) and web templates
• Experience in designing print materials, out of home assets, website graphics, digital

assets, and other marketing related graphics

• Experience in UX/UI, web design, display ads
• Strong design principles and values from experience while collaborating with

partners and absorbing feedback

• Time management skills to work on multiple projects at once and with various

deadlines

• Creative mindset to be able to bring a design to life with simple instructions
• Flexibility to be able to switch between projects or pivot quickly

True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.