Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.
Position Title: Branding Coordinator
Reports To: AVP of Branding
Job Summary: Do you tweet, share, and post to social media in your sleep? Do you have a strong understanding of what it takes to grow an online community through content creation and branding? Do you have experience in translation and graphic design? We’re looking for a Branding Coordinator to join our Asian Program and build on our social media accounts and branding efforts.
Responsibilities include:
- Assist in building and managing the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, TikTok, WeChat and additional channels that may be deemed relevant.
- Create shareable content appropriate for specific networks to spread both our brand and our content.
- Handle all translations from English to Mandarin/Cantonese and vice versa for branding and social media purposes
- Collaborate with other team members to help create and distribute content that educates and entertains our audience and supports marketing goals.
- Explore new ways to engage and identify new social networks to reach our target buyers.
- Be a team player and liaison between the Asian Program and Branding Teams within True Care.
Job Requirements:
- Must be bilingual- Mandarin/Cantonese language fluency required
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency in using social media tools to take and create content (i.e., photos, gifs, boomerangs, videos, some design)
- Bonus experience and skills include Adobe Creative Suite, Canva, Animoto, and blogging
True Care
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