The Insight Manager Role:
The HMG Insight team sits in the wider DNA (Data & Analytics) team and works in partnership with all of the agencies in Havas Media Group (Havas Media, Havas Entertainment, Havas Business and Havas Market). Insight is a critical part of our MX planning process and our mission as a team is to uncover insight that challenges and inspires great strategic thinking and to help our clients understand how their brands can be more meaningful in consumers lives.
We have expertise in qualitative & quantitative techniques, industry research, data strategy, data science and analytics.
The Insight Manager role is critical to help push our insight capability to the next level. We are looking for someone ambitious and talented who can hit the ground running.
This is a permanent, full-time role.
HMG offers lots of opportunity for training, coaching and mentoring. We offer full training and support across all areas to help you develop as an insight specialist, learning from our senior colleagues who have considerable experience.
Who we’re looking for:
An Insight Manager, who is knowledgeable and experienced across a range of research methodologies and techniques, including the world of digital and social data.
You will need to have experience in quantitative and qualitative methodologies, with strong project management skills to successfully run your own projects from start to finish.
Experience/knowledge of insight tools such as TGI, Touchpoints & YouGov is essential and social tools such as Brandwatch or an equivalent is highly desirable.
Equally, you will need to be passionate about insight and data. You will be a confident presenter who is able to turn data into compelling stories for your clients.
Key Responsibilities:
· Lead and supervise all aspects of quantitative and qualitative research projects for clients, from client briefing, proposal writing, researching, analysing and presenting back results
· Create compelling and actionable insight debriefs and reports
· To identify insight needs and opportunities within the group, write proposals and sell in relevant tools and services to contribute to revenue generation.
· Be highly involved in new business pitches, working collaboratively with strategists and planners
· Help promote and develop the role of insight across our agency brands
· Work with a range of external and bespoke data sources to develop compelling stories
· Work collaboratively with planning teams on existing client business
· Promote our bespoke Havas research offering: Meaningful Brands, in the UK
· Keep up to speed on latest industry developments and have a strong point of view on emerging consumer trends, for the benefit of our clients.
· Champion best practice use of tools within the agency and facilitate training
Required skills and experience:
· At least 4-5 years research experience, in a media agency, media owner or client-side role
· A genuine passion for insight and data
· Ability to proactively identify insight needs & opportunities within the group, and sell in relevant tools & services
· A strong knowledge of all research methodologies and application (suitability of different research techniques for different needs)
· Experience in running both bespoke quant and qual research projects for clients
· Experience with desktop tools (TGI, Touchpoints, Yougov Profiles and Brand Index, Ipsos Iris and Nielsen Ad Intel) and social listening tools (BrandWatch, Affinio etc.)
· Knowledgeable and comfortable working with a range of different data sources
· Highly ambitious – with strong evidence of achievement in career to date
· Intellectually curious about people and the world around them
· Excellent numeracy & communication skills
· Able to work in a fast-paced environment
· Confident and able to present in high profile situations: new business, senior stakeholder and client meetings
· Highly collaborative and enjoy working with a variety of people
We offer:
· HKX Campus programme, which provides lots of opportunity for training, coaching and mentoring across a wide range of transferable skills
· An environment where you can learn about media, advertising and consumer behaviour in a constantly evolving 21st century media agency
· Exposure to a wide range of client sectors and interesting analytical problems
· Opportunity to work on exciting new business pitches
· The chance to pioneer new techniques and areas of understanding
Havas Media Group
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