RiseUp is looking for a Content Marketing Manager with high energy, creativity, a passion for words and for creating engaging money related content.
See more at: www.letsriseup.com
RiseUp is an innovative technology service on a mission to make it easy for anyone to enjoy financial wellbeing. We help people tackle their money concerns and to feel more confident about their financial future.
We do so in 3 revolutionary ways:
- We harness the power of digital technology and open banking to aggregate and simplify personal financial information.
- We facilitate open source style “circles of support” that guide people to financial wellbeing.
- We change the way the conversation about money is conducted by making it open, light and, yes, entertaining.
We have changed tens of thousands of customers’ relationship with money in our first market in Israel where we are the biggest consumer fintech and growing rapidly.
We are now building our European presence building sites in London, Amsterdam and Madrid.
About the role
The RiseUp team is looking for a Content Marketing Manager to lead the building of our content and media presence in the UK with the goal of engaging people in conversation around money and helping them easily comprehend complex financial topics. In this role you will need to both write and publish content as well as oversee the production of content that is aimed at helping people grow financially. This role reports directly to the GM of Europe.
In Israel we have a strong and inspiring community with about 50,000 members who help each other grow financially by sharing concerns, tips and motivating one another. One of the first things that we are going to do in Europe is to create a similar community and the cornerstone of that is the content and brand work. This role will work closely with our local community manager, and our Israeli community, brand and content teams to build engaging content for community members. In addition you will be tasked with building our online presence across social media channels (facebook group, instagram influencers, youtube creators etc.) traditional media presence and in person events and gatherings. I Your role will be to translate the RiseUp brand to the UK market and to combine the knowledge and experience gained in Israel, with your know-how to build an even bigger and more vibrant brand in the UK.
Finally, our product (app) inherently includes content as one driver for behavioral change. For example, providing tips on how to make savings in their electricity bill, understanding the impact of the rising interest on their mortgage, and grasping the needed steps towards setting a realistic groceries shopping goal – all in the product. This kind of content creation requires, on the one hand, local knowledge, cultural understanding and “way of work”, and good understanding of the “money world” in the UK. Finally, the ability to work closely with the product team to ensure the experience brings the content to life.
What you are looking for (and will do)
- You will be responsible for RiseUp’s voice in the UK – our tone of voice, what topics we approach, how we engage audiences, how we tell stories.
- You enjoy creating content that will attract and engage people around RiseUp and new kinds of “Money Talk”
- Work and guide freelancers/agencies in the UK in creating and boosting our presence
- Support engagement of community members with fantastic content Work with our brand designers to create all kinds of assets
- Collaborate with creators, influencers, agencies, media in getting the message out to the world and
- Work with the product team to share localized insights and create in-app content
You as a person
- You are a lively, energetic person, able to get others enthusiastic about the company’s mission
- You are a storyteller at heart and a wizard with words, able to make complex topics easy to understand through engaging content
- You have a solid background/understanding of money literacy topics like spending, budget, savings and basic understanding of the investments world
- You are proficient in creating content across different mediums: blog posts, articles, social media posts, videos, stories etc.
- You are able to manage the production of content with freelancers
- You have a strong network of creators that you can engage on different projects
- Excited about a social movement brand with a vibrant community of tens of thousands people helping each other to change their relationship with money and become confident with their money.
- You are comfortable in a startup mentality – fast moving, dynamic scope that often changes as we learn and iterate as we go
- Have high standards, do not compromise on excellence, and are not afraid to learn new things and develop
Your experience
- Native English speaker and know your local UK market – how people feel about money, what are their pains and concerns
- 5+ years handson experience in creating content in the B2C space
- Extensive experience writing authentic posts / blogs / social media
- Experience in handling social media for medium or large brands, either in-house or agency side
- You have a portfolio of content that you have created which combines different media and engaged audiences
- Financial service / personal finance experience – advantage
- Worked in startup/high-tech companies – advantage.
Things to know…
RiseUp is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.
RiseUp
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