Director of Solutions Marketing (Field Marketing)
Role: Director, Solutions Marketing
Location: New York
Our client is a leading software platform for digital media measurement and analytics. They offer online media verification and campaign solutions to marketers, agencies, ad networks, DSPs, exchanges, and publishers. Their one-of-a-kind solutions ensure quality advertising environments, campaign transparency, and performance.
They are seeking a Director, Solutions Marketing, to join their dynamic team. This person will collaborate with sales and marketing leadership to define the structure for multi-tiered communications. The Director of Solutions Marketing will also be responsible for developing pitch materials, composing RFIs and RFPs and contributing to the development and activation of data-driven insights. This individual should thrive in a fast-paced, team-based environment and have excellent written and verbal communications skills
Responsibilities
- Partner with sales leadership to understand pipeline and revenue targets and develop a communications plan and programs that help acquire new customers, accelerate deals, and expand current customer deployments
- Develop and execute an account-based communication plan for top 30-40 customers and a lead-gen/nurturing program for mid-market customers under the guidance of sales strategy
- Execute marketing programs designed to meet sales objectives and budget, including campaigns, customer communication, pitch materials and RFIs/RFPs
- Maintain RFI/RFP playbook
- Participate in sales team calls, in-person meetings and planning sessions
- Help define KPIs and regularly communicate results
- Partner with product marketing for competitive intelligence and to create data-driven insights/materials that can be leveraged to fuel sales
- Engage top customers to participate in events and marketing activities (campaigns, co-sponsored events, press, testimonials)
- Help build the infrastructure for support of global sales teams
- Ensure consistency in messaging and style across all communications based on messaging playbook and style guidelines
Requirements
- Bachelor’s degree in marketing, communications, or a related field
- 5+ years’ experience with communications and/or field marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
- Experience executing market analysis and developing collateral in PowerPoint and other creative software
- Experience with lead-generation capabilities within Salesforce or similar CRM
- Experience with marketing automation platforms such as Marketo
- Ability to work independently and/or facilitate communications across functional teams
The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at the company.
The estimated salary range for this role based on the qualifications set forth in the job description is between $118,000 to $224,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.
The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and recognize that the person we hire may be more or less experienced than this job description as posted.
12149
AC Lion Digital Executive Search
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