AC Lion Digital Executive Search

Role: Director of Brand Partnerships – Entertainment

Location: LA

Our client connects top brands and agencies with the growing U.S. multicultural market through a curated network of diverse digital publishers, influencers, and content creators.

Boasting a network of over 1,000 digital collaborators, they offer premium advertising, state-of-the-art ad technologies, and customized development services. They are looking for their next Director of Brand Partnerships to join their growing team. These individual contributors will develop advertising programs for top national consumer brands, agencies, and regional clients.

Responsibilities

• Drive new business development by prospecting and closing direct deals.
• Prioritize delivering top-tier sales and operational customer service to clients.
• Generate high-quality responses to Avails & RFPs.
• Proactively manage and grow a national account list, catering to medium to large agencies and direct clients.
• Utilize Salesforce.com to efficiently track and manage activities.
• Develop creative sales presentations, integrating industry research and campaign performance data.
• Negotiate pricing and contractual agreements with clients.
• Craft innovative sales proposals.

Qualifications

• Minimum of 5+ years’ experience in digital advertising sales.
• Demonstrate established relationships with brands and agencies.
• Exhibit excellent communication and presentation skills.
• Maintain extensive contacts and connections with prominent agencies and clients.
• Possess a profound understanding of the advertising marketplace, particularly in Digital/Online, CTV/OTT, and/or music/audio.
• Showcase in-depth knowledge of interactive advertising, including positioning and technology.
• Familiarity with the multicultural media landscape is advantageous but not mandatory.

Who You Are

• Self-motivated individual capable of independently driving success, supported by an experienced team.
• Seasoned professional with 3+ years of experience in the digital industry.
• Clear and effective communicator in both internal and external management-level conversations.
• Collaborative team player with intelligence, friendliness, a strong work ethic, and a willingness to contribute to individual and team objectives.

AC Lion Digital Executive Search

Role: Email Marketing Manager

Location: New York City, NY (Hybrid – Tuesday – Thursday in office)

NOTE – multi-brand retail / ecommerce experience is required for this role

Our client is a well-known retailer and online marketplace specializing in the consumer electronics space. They are based in New York City and have been serving customers for several decades.

They are seeking an email marketing manager to join their dynamic and fast paced environment. As an Email Marketing Manager, this person will be responsible for owning the performance and KPIs of the email channel. They will play a crucial role in defining strategies and roadmaps for the email channel, collaborating closely with cross-functional teams to ensure successful execution of 360 marketing campaigns.

Responsibilities:

• Take full ownership of the email program, including testing, analytics, and reporting, to support online and retail store business.
• Focus on acquiring and growing email subscribers, retaining them, and engaging them through segmentation strategies.
• Develop and maintain email strategies, marketing calendars, campaign plans, and deployment processes.
• Oversee end-to-end campaign execution, including ideation, collaboration with team members, implementation, testing, optimization, reporting, and analysis.
• Implement best practices for email marketing, such as contact strategies, design, A/B testing, segmentation, and personalization.
• Implement and track metadata for product, brand, and custom segments in all email campaigns.
• Create and manage reporting and analytics to track channel performance and optimize campaigns to meet or exceed KPIs.
• Utilize web and internal analytics tools to identify marketing, customer, and product insights.
• Assist in planning seasonal campaigns, forecasting, and scheduling work for upcoming campaigns.
• Stay updated on industry trends and competitors in email marketing to inform strategies, testing, and technology adoption.
• Collaborate with agencies and third-party vendors.

Requirements:

• 5+ years of experience in managing and executing email marketing campaigns coming from a high volume retailer
• Prior experience working with an email service provider (ESP) and familiarity with platforms like Sailthru, Bluecore, and others
• Proficient in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms
• Strong background in managing high-volume and multifaceted email programs, including reporting on results
• Thorough understanding of email fundamentals, including CAN-SPAM requirements, segmentation, and performance metrics
• Knowledge of HTML and basic coding for email marketing
• Results-driven mindset with expertise in email and retail metrics and ROI analysis
• Successful track record of managing integrated email marketing programs for multi-channel retail companies
• Exceptional analytical and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Tableau, and Excel
• Excellent written and verbal communication skills

Compensation: $110 – 125k base

Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other things.

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AC Lion Digital Executive Search

Affiliate Marketing Manager

New York, NY (hybrid 3 days per week in office)

Our client is a well-known retail store and online marketplace. They are based in New York City and have been serving customers for several decades.

They are seeking an Affiliate Manager to join their dynamic and fast-paced environment. This person must have retail experience within the affiliate space.

In this position, you will be responsible for managing the affiliate program, key partners and working closely with the internal merchandising teams in a highly data-driven capacity.

Role:

• Drive increased revenue through the affiliate program, ensuring it meets ROAS benchmarks across a wide array of partners
• Cultivate, establish, and amplify connections with leading publishers and affiliates in our product segment
• Supervise the affiliate platform, offering direction on affiliate recruitment to expand audience outreach and align compensation structures with efficiency goals
• Amplify content partnerships to foster brand recognition and consideration in crucial sectors
• Conduct thorough competitive analysis to gain insights into competitors’ strategies, successes, and failures in the field, crafting a testing roadmap in alignment with our internal media approach
• Devising and implementing tailored strategies for significant promotional campaigns, optimizing visibility, voice share, and overall revenue
• Identify cross-channel prospects for affiliate partners to drive amplified influence
• Proactively establish rapport with the merchant team, collaborating on promotional scheduling for exploitation within the affiliate sphere
• Oversee connections with specific partners, primarily responsible for generating revenue through a CPA model
• Utilize both internal and external data and insights to identify promising new partnership opportunities

Qualifications:

• 3 – 6 years of experience managing a retail-based affiliate marketing program
• Proficient grasp of the digital media landscape, specializing in constructing and launching diverse multi-channel campaigns encompassing impactful display, video, sponsored content, native advertising, email newsletters, and social media engagement
• Demonstrated history of close collaboration with creative partners and adeptly utilizing consumer insights to forge influential campaigns tailored to specific audience segments
• Exceptional communication aptitude, showcasing a remarkable talent for cultivating robust connections with internal and external stakeholders
• Skill in assessing program achievements, coupled with close collaboration with the internal Analytics team to define appropriate program benchmarks and success metrics.
• Adaptability to thrive within tight timelines
• Past engagement in collaborating directly with merchant teams to outline offers

Comp: $100-$110k base

AC Lion Digital Executive Search