Affiliate Marketing Manager
New York, NY (hybrid 3 days per week in office)
Our client is a well-known retail store and online marketplace. They are based in New York City and have been serving customers for several decades.
They are seeking an Affiliate Manager to join their dynamic and fast-paced environment. This person must have retail experience within the affiliate space.
In this position, you will be responsible for managing the affiliate program, key partners and working closely with the internal merchandising teams in a highly data-driven capacity.
Role:
- Drive increased revenue through the affiliate program, ensuring it meets ROAS benchmarks across a wide array of partners
- Cultivate, establish, and amplify connections with leading publishers and affiliates in our product segment
- Supervise the affiliate platform, offering direction on affiliate recruitment to expand audience outreach and align compensation structures with efficiency goals
- Amplify content partnerships to foster brand recognition and consideration in crucial sectors
- Conduct thorough competitive analysis to gain insights into competitors’ strategies, successes, and failures in the field, crafting a testing roadmap in alignment with our internal media approach
- Devising and implementing tailored strategies for significant promotional campaigns, optimizing visibility, voice share, and overall revenue
- Identify cross-channel prospects for affiliate partners to drive amplified influence
- Proactively establish rapport with the merchant team, collaborating on promotional scheduling for exploitation within the affiliate sphere
- Oversee connections with specific partners, primarily responsible for generating revenue through a CPA model
- Utilize both internal and external data and insights to identify promising new partnership opportunities
Qualifications:
- 3 – 6 years of experience managing a retail-based affiliate marketing program
- Proficient grasp of the digital media landscape, specializing in constructing and launching diverse multi-channel campaigns encompassing impactful display, video, sponsored content, native advertising, email newsletters, and social media engagement
- Demonstrated history of close collaboration with creative partners and adeptly utilizing consumer insights to forge influential campaigns tailored to specific audience segments
- Exceptional communication aptitude, showcasing a remarkable talent for cultivating robust connections with internal and external stakeholders
- Skill in assessing program achievements, coupled with close collaboration with the internal Analytics team to define appropriate program benchmarks and success metrics.
- Adaptability to thrive within tight timelines
- Past engagement in collaborating directly with merchant teams to outline offers
Comp: $100-$110k base
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