The Director role is a leadership role overall within Solve(d), IPG Health and for clients. The Director may oversee multiple businesses or accounts within a group and is responsible for demonstrating a strong working knowledge of all media but most especially within digital which fuels data driven marketing. The Director should identify and lead opportunities for more holistic integration of disciplines and capabilities with a bearing on campaigns.
The Director must be adept and skilled in driving both strategy and integration to envision to deliver an end to end marketing (not just media) perspective to clients’ business. This person is responsible for identifying business opportunities and be able to sell through innovative solutions to grow client business and agency revenue.
This person should also be able to work with all groups with IPG or MediaBrands to effectively deliver services in addition to Solve(d) media offerings and capabilities.
The Director is ultimately accountable for the entirety of the team and the management of the account overall ensuring accuracy, timeliness and quality of work product and talent.
ESSENTIAL FUNCTIONS
Media Planning
Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to insure quality and ensure flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
Client Management
Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations
Team Management
Manage and train staff and delegates to build an efficient team.
JOB DUTIES & RESPONSIBILITIES
Media Planning and Execution:
• Oversees the Associate Director or next in command ensuring timely, accurate, and overall work product excellence
• Reviews briefs for comprehensiveness and enhances or challenges segmentation and measurement as appropriate
• Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and allocations
• Serves as a team resource for advice and counsel as well as being available to Account Management, Creative and Analytics for ideation and innovation
• Demonstrates ability to work with internal and external groups to deliver strategic excellence
• Meets with vendors to assess new techniques and technologies that are relevant for clients’ media strategies
• Provides and discusses industry information on media, markets and related dynamics
• Maintains relationships with media community; continues to develop publisher and higher relationships for exchange of ideas and first to market opportunities
Client & Internal Relationships:
• Identifies opportunities to existing and perspective clients while demonstrating the ability to sell Solve(d) and/or FCB Health offerings to grow business
• Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions
• Provide tightly defined SOWs to Account management to set reasonable expectations based on staffing allocations
• May participate in the creation and negotiation of annual client contracts and supplemental proposals
• Builds trusting, collaborative relationships with internal and external constituents at appropriate levels
• Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating programs to address
• Accurately represents the client’s point of view or corporate culture/biases when reviewing work, leveraging this perspective when providing feedback to team and presenting to client
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure
Strategic Thinking & Leadership:
• Provide and/or guide plan input
• Develop and steward planning processes and procedures across team
• Demonstrate problem solving and intervention when necessary
• Identify ways to improve operational processes using technology and automation
• Understand and analyze the root causes of problems and develop ways to rectify
• Guide and assist staff to arrive at potential solutions to problems/issues
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Train, motivate and develop a media planning group while integrating appropriate extended team members such as search, social, CRM and analytics
• Construct and deliver accurate, honest and timely performance management documents and ensures subordinates receive feedback from their line managers
Communications Skills:
• Establish and maintain communications process with clients, other relevant teams, creative, etc. for each piece of business within the team
• Direct the development of client presentations and other important communication that is clear, compelling and persuasive
• Lead client presentations
• Communicate key information about our company
• Adapts communication style to relevant audience
• Links communication to audience’s concerns and perspectives
• Moves audience to desired action through clear and persuasive delivery of information
EDUCATION DEGREE/DIPLOMA
Bachelors
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
8 years
Media Planning
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Media Tools
Proficiency in media tools including KANTAR, eValient, SRDS, MBOX – Level II
COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Presentation
Ability to establish an effective demeanor and communication to influence one’s point of view
Time Management
Carefully plans ahead to ensure tasks are undertaken and time is used efficiently
Negotiation
Strong negotiation skills.
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
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