The Director role is a leadership role overall within Solve(d), IPG Health and for clients. The Director may oversee multiple businesses or accounts within a group and is responsible for demonstrating a strong working knowledge of all media but most especially within digital which fuels data driven marketing. The Director should identify and lead opportunities for more holistic integration of disciplines and capabilities with a bearing on campaigns.
The Director must be adept and skilled in driving both strategy and integration to envision to deliver an end to end marketing (not just media) perspective to clients’ business. This person is responsible for identifying business opportunities and be able to sell through innovative solutions to grow client business and agency revenue.
This person should also be able to work with all groups with IPG or MediaBrands to effectively deliver services in addition to Solve(d) media offerings and capabilities.
The Director is ultimately accountable for the entirety of the team and the management of the account overall ensuring accuracy, timeliness and quality of work product and talent.
ESSENTIAL FUNCTIONS
Media Planning
Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to insure quality and ensure flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
Client Management
Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations
Team Management
Manage and train staff and delegates to build an efficient team.
JOB DUTIES & RESPONSIBILITIES
Media Planning and Execution:
• Oversees the Associate Director or next in command ensuring timely, accurate, and overall work product excellence
• Reviews briefs for comprehensiveness and enhances or challenges segmentation and measurement as appropriate
• Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and allocations
• Serves as a team resource for advice and counsel as well as being available to Account Management, Creative and Analytics for ideation and innovation
• Demonstrates ability to work with internal and external groups to deliver strategic excellence
• Meets with vendors to assess new techniques and technologies that are relevant for clients’ media strategies
• Provides and discusses industry information on media, markets and related dynamics
• Maintains relationships with media community; continues to develop publisher and higher relationships for exchange of ideas and first to market opportunities
Client & Internal Relationships:
• Identifies opportunities to existing and perspective clients while demonstrating the ability to sell Solve(d) and/or FCB Health offerings to grow business
• Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions
• Provide tightly defined SOWs to Account management to set reasonable expectations based on staffing allocations
• May participate in the creation and negotiation of annual client contracts and supplemental proposals
• Builds trusting, collaborative relationships with internal and external constituents at appropriate levels
• Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating programs to address
• Accurately represents the client’s point of view or corporate culture/biases when reviewing work, leveraging this perspective when providing feedback to team and presenting to client
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure
Strategic Thinking & Leadership:
• Provide and/or guide plan input
• Develop and steward planning processes and procedures across team
• Demonstrate problem solving and intervention when necessary
• Identify ways to improve operational processes using technology and automation
• Understand and analyze the root causes of problems and develop ways to rectify
• Guide and assist staff to arrive at potential solutions to problems/issues
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Train, motivate and develop a media planning group while integrating appropriate extended team members such as search, social, CRM and analytics
• Construct and deliver accurate, honest and timely performance management documents and ensures subordinates receive feedback from their line managers
Communications Skills:
• Establish and maintain communications process with clients, other relevant teams, creative, etc. for each piece of business within the team
• Direct the development of client presentations and other important communication that is clear, compelling and persuasive
• Lead client presentations
• Communicate key information about our company
• Adapts communication style to relevant audience
• Links communication to audience’s concerns and perspectives
• Moves audience to desired action through clear and persuasive delivery of information
EDUCATION DEGREE/DIPLOMA
Bachelors
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
8 years
Media Planning
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Media Tools
Proficiency in media tools including KANTAR, eValient, SRDS, MBOX – Level II
COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Presentation
Ability to establish an effective demeanor and communication to influence one’s point of view
Time Management
Carefully plans ahead to ensure tasks are undertaken and time is used efficiently
Negotiation
Strong negotiation skills.
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
SOLVE(D)
Related jobs:
POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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