Paid Media Director

As Paid Media Director at RocketMill, you will be responsible for leading on the planning and delivery of campaigns within your portfolio, working alongside other paid media directors and supported by your team. You will require strong communication, task management and delegation skills, to direct your team and ensure we are delivering the best performance for our clients.

You will need to forecast and craft media plans that are designed to yield exceptional results for your tier 1 clients whilst successfully growing their revenue with RocketMill. These may involve higher fees in order to secure more resource towards their existing campaign, cross selling into other services, or the adoption of new services that RocketMill develop. These media plans will be composed with the best interests of your client’s front-of-mind and will be communicated by you and your team to your clients.

This role requires you to be dependable and accountable for you and your teams work. Day to day, your team will be analysing performance and delivering insightful reporting to your clients, against forecasts and media strategies.

As a line-manager, you will work with your team to develop them professionally and support them in achieving their career ambitions through coaching, training and providing opportunity for growth.

As part of the media team, you will need to collaborate effectively with our Client Leadership, Creative, Data & Insight, Business Development and Organic Search teams.

Key Responsibilities

• Ownership of client delivery across tier 1 clients across paid media channels
• Contribute meaningful, actionable, and valuable insight to our clients and teams
• Lead paid media discussions at pitches / client meetings
• Ensure each of your clients have a clear roadmap of activity that directly contributes to their business ambitions and objectives
• Provide mentorship, inspiration, and support to your fellow team members
• Maintain a high quality of service for clients, and own responsibility for the work delivered by those that you line manage
• Develop case studies to showcase exceptional, award-worthy work
• Support Business Development by building business cases, proposal, forecasts, and presentations to secure client investment
• Work with our Client Leadership team to help ensure your team’s resource is utilised effectively
• Prioritise your own time and delegate effectively to ensure your skills are applied to best serve the needs of the team and agency
• Present both client and team activity to the Head of Paid Media on a weekly basis
• Deputise for the Head of Paid Media at senior leadership meetings

Skills Profile

• Extensive in-depth knowledge of the capabilities of paid search, programmatic display and paid social marketing platforms and experience directing a top tier account in at least one of these channels.
• Ability to create strategic media plans that meet client objectives
• Experience supporting and helping junior members (Running classes or providing one to one support).
• Ability to analyse campaign performance and key on-site metrics using Google Analytics
• A strong understanding of attribution models and the ability to guide clients on what works best for them as a business
• A history of supporting and helping grow revenue with upsells or new business when the time has been right for the client
• Use MS Office to a professional standard
• Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)
• A good understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel
• Ability to adapt quickly to ever-changing technologies and environment
• Strong presentation skills, being able to talk confidently on marketing platforms and tactics.
• Excellent communicator, able to speak with authority to clients and colleagues and to simplify complex challenges.

RocketMill