Social Media Manager

*THIS IS NOT A JOB WITH FORCEBRANDS*

Our client is a better-for-you kids subscription meal kit changing the way we nourish, educate, and empower children through food.

JOB TITLE: Social Media Manager (Hybrid – Requires 2-3 days in-office)

JOB DESCRIPTION: The Social Media Manager is social media savvy with experience running online marketing campaigns. This role is a well-organized self-starter who can take the reins and own this part of the business.

JOB RESPONSIBILITIES:

• Ability to translate vision/mission, brand pillars and core values into social media marketing strategies
• Plan and execute social media and content marketing strategies
• Populate and maintain content (particularly editorial content) across all social media platforms and ensure content is aligned with strategy –
• Populate and maintain content (particularly editorial content) across email marketing channel and on blogs; ensure content is aligned with strategy
• Manage content manager – oversee, partner and collaborate with content manager to create mainly visual content (photo and video) that is required to execute successful campaigns; project manage these content requirements
• Work closely with paid media manager/paid media buys on select social platforms including and not limited to Facebook, Instagram, and Twitter to ensure all communication/campaigns are in sync
• Work closely with CX manager to ensure social media strategy/execution ties into acquisition/retention funnel
• Deeply tap into pop culture moments, latest trends, and social listening to ensure brand is operating in most engaging, progressive fashion
• Oversee any new social media platform strategic roll-out (TikTok)
• Be the eyes and ears of the company by monitoring the online conversation and becoming intimate with the brand’s target audience
• Track, analyze, and report on social media activity
• Develop and maintain relationships with key social media influencers in the industry
• Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them to be the early adopter of technologies

JOB REQUIREMENTS:

• University degree in Communications, Marketing, Business, or equivalent
• 3-5 years marketing/social media experience
• Demonstrated digital strategic planning skills
• Deeply community driven – engaged in social media world and how to leverage that network for our higher goals
• Proven track record of executing social media campaigns across various platforms
• Independent and well organized with strong project management skills
• Strong writing skills with ability to create editorial content in real time
• Excellent consulting, writing, editing, presentation, and communication skills
• Strong organization skills; self-directed and works effectively in a fast-paced environment while managing multiple project
• Strong Experience with content planning and analytics tools
• CPG Industry knowledge and experience
• Web editing skills: experience with website platforms (ie for blog/email marketing)

ForceBrands