*THIS IS NOT A JOB WITH FORCEBRANDS*
Our client is a better-for-you kids subscription meal kit changing the way we nourish, educate, and empower children through food.
JOB TITLE: Social Media Manager (Hybrid – Requires 2-3 days in-office)
JOB DESCRIPTION: The Social Media Manager is social media savvy with experience running online marketing campaigns. This role is a well-organized self-starter who can take the reins and own this part of the business.
JOB RESPONSIBILITIES:
- Ability to translate vision/mission, brand pillars and core values into social media marketing strategies
- Plan and execute social media and content marketing strategies
- Populate and maintain content (particularly editorial content) across all social media platforms and ensure content is aligned with strategy –
- Populate and maintain content (particularly editorial content) across email marketing channel and on blogs; ensure content is aligned with strategy
- Manage content manager – oversee, partner and collaborate with content manager to create mainly visual content (photo and video) that is required to execute successful campaigns; project manage these content requirements
- Work closely with paid media manager/paid media buys on select social platforms including and not limited to Facebook, Instagram, and Twitter to ensure all communication/campaigns are in sync
- Work closely with CX manager to ensure social media strategy/execution ties into acquisition/retention funnel
- Deeply tap into pop culture moments, latest trends, and social listening to ensure brand is operating in most engaging, progressive fashion
- Oversee any new social media platform strategic roll-out (TikTok)
- Be the eyes and ears of the company by monitoring the online conversation and becoming intimate with the brand’s target audience
- Track, analyze, and report on social media activity
- Develop and maintain relationships with key social media influencers in the industry
- Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them to be the early adopter of technologies
JOB REQUIREMENTS:
- University degree in Communications, Marketing, Business, or equivalent
- 3-5 years marketing/social media experience
- Demonstrated digital strategic planning skills
- Deeply community driven – engaged in social media world and how to leverage that network for our higher goals
- Proven track record of executing social media campaigns across various platforms
- Independent and well organized with strong project management skills
- Strong writing skills with ability to create editorial content in real time
- Excellent consulting, writing, editing, presentation, and communication skills
- Strong organization skills; self-directed and works effectively in a fast-paced environment while managing multiple project
- Strong Experience with content planning and analytics tools
- CPG Industry knowledge and experience
- Web editing skills: experience with website platforms (ie for blog/email marketing)
ForceBrands
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