Job Description
Instagram Business Marketing Manager V – Small Business
Requirements
- Develop and execute integrated end to end business marketing strategies to drive awareness, education and adoption of Instagram business products
- Develop and drive product marketing campaigns that support small business
- Write briefs, develop business positioning and messaging, sales collateral, narratives, content
- Craft everything from concise and meaningful stories to detailed product documentation out of complex information to achieve specific communication objectives
- Synthesize complex product features and client needs into simple, powerful stories
- Work closely with global cross-functional teams to activate proactive and reactive messages across paid, earned and owned channels
- Drive alignment with PR, consumer and partner marketing teams
- Develop materials and systems for scaled product marketing
- Support executive communications efforts
- Intrinsic interest in industry and market trends coupled with the ability to translate them into a larger strategy.
Qualifications
- 8+ years of experience in digital marketing, creative roles, strategic consulting and/or advertising working with global brands or agencies
- Expert in data driven marketing strategy, messaging and content development
- Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization
- Outstanding communication skills and proven ability to produce strong written content, with incredible attention to detail
- Ability to translate complex concepts and insights into simple and intuitive marketing programs and experiences – track record of bringing stories to life from concept through production
- Strong creative perspective to bring fresh ideas to our marketing campaigns
- Passion for developing original content for a variety of mediums
- Experience managing external creative and production partners
- Comfortable in a fast moving, dynamic and ever-changing environment that requires self-motivation, continual learning, flexibility, and tenacity
Key skills:
- Demonstrated success with complex project management (multiple markets, XFN involvement)
- Big Idea Engine: “Move Fast” mentality to develop and build game-changing creative ideas for the world’s most visual platform
- Strong creative skills and thinking to execute never-done-before ideas
This position comes with full benefits, including medical, dental, vision, life, 401k and more!
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
Crystal Equation Corporation
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