Entertainment Careers Casting Calls and Auditions

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about the Cannabis Industry.

The role requires the ability to strategize and execute best-in-class digital programs (paid social and media, retargeting, SEO/SEM, and affiliate) to continue growing our brand’s identity. This includes taking initiative in a fast-paced environment, working cross-functionally, and juggling the execution of multiple programs from start to finish. You will partner with the Head of Marketing and two Co-Founders to ensure sales goals, ROI, and CPA objectives are met. At this company, you have the opportunity to run with your work, test, and make a direct impact on a rapidly scaling business.

Responsibilities:

• Designing content marketing strategies and creating the content for use across all channels

• Develop and manage editorial & social media calendars

• Manage social media presence across existing channels (and help us discover new ones). This role must understand the basic best practices of the main social media channels, which content and approaches work on each, and why

• Researching and sourcing content for The United Green website

• Writing, editing, and publishing SEO content pieces

• Measure and optimize campaigns on a regular and ongoing basis considering SEO and various analytics reports

• Repurposing content to fit the publishing media, video production, or social media

• Monitoring the competition’s online activities

• Give regular executive presentations on campaign approaches and results

• Assist in managing and helping grow affiliate programs and partnerships

• Assist in managing internal and external resources (agencies etc.) to ensure that campaigns are executed accurately, effectively, and within budget

• Work closely with internal teams to improve performance (Creative, Tech, UX, R&D, etc.)

Requirements:

• Bachelor’s degree in marketing, communications, or a related field

• A portfolio of past creative work is highly recommended

• Proficient in Adobe Creative Suite is a must

• Passionate about the cannabis space

• Analytical problem-solving and creativity

• Experience creating content for the web and a growing social audience

• Editorial mindset that understands what audiences consume and how to create it

• Hands-on experience with SEO and web traffic metrics

• Expertise in social media platforms

• Excellent communication and writing skills

• Must have strong organizational and project management skills, as well as attention to detail

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

• Must have strong analytical skills to analyze metrics and create reports

• Must have a high level of creativity

• Occasional travel may be required

• Video production / editing is a plus

Salary & Perks:

• $45,000-$55,000 Base and Bonus Opportunities
• Qualify for company trips and attend Hemp Expos across the country!
• Join one of the fastest growing industries in the country with a great work environment
• PTO
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401k

The United Green

Our client is seeking a Senior Director of Marketing for Beauty to lead and execute the commercial marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have discretionary authority over the company’s day-to-day marketing operations as well as managing your team. This role has a salary range of 190-215k.

Responsibilities:

• Develop comprehensive national marketing strategies and insights that will drive the achievement of annual business plans.
• Analyze consumer and shopper research, own and competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: Brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Track effectiveness and ROI of each activation plan.
• Identify growth opportunities, develop market entry criteria and sizing for new products, and identify new category and channel opportunities.
• Work cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensure national marketing plans are activated effectively at top retailers
• Be accountable for the development of national marketing programs and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional teams
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales
• Developing recommendations for contingency planning for go to market strategies
• Translate portfolio management into strategy and execution for in-store presentation across 35,000 doors
• Serve as key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Build strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team, Public Relations, Influencer, Finance, Demand planning and Operation, and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies
• Manage Marketing professionals including providing leadership and direction to enable US market success for Revlon
• Recruit, onboard, and ensure new hires are trained to effectively perform in role and develop skills for growth
• Provide coaching and quality, fact-based performance management feedback

Required Qualifications:

• A minimum of 10 years consumer brand marketing experience with an understanding of the key retail marketing levers
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix
• Strong knowledge of digital and social media landscape and channels including influencer networks
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs
• Demonstrated leadership capability
• Strong organizational skills with a proactive attitude and ability to troubleshoot
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction
• Strategic and visionary thinking
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines
• Strong computer skills including all MS Office applications

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Our client is looking for a jack of all trades marketing manager who will help set and manage the development and production of user generated content creation and social media activity from conceptional stages through execution.

The right person for this role will be passionate about social media, storytelling, and digital innovation. We are looking for someone enthusiastic, a problem solver, with an ability to inspire and effect results via collaboration. Seeking candidates who are self-starters and able to anticipate needs, with an understanding of for what needs to get done and when.

This role requires someone with social experience and experience working with creators. The ideal candidate will be open and flexible – willing to work with change, collaborative, and able to go above and beyond.

What You’ll Do

• Manage day-to-day social media and UGC partnerships
• Identify new influencer/UGC partners, write content briefs, negotiate contract terms, determine deliverables, track asset delivery, set timing for content release, etc.
• Evaluate all influencer-generated content through a strategic lens and make sure it ladders back to the overall strategy
• Execute influencer programs including influencer identification, brief development, social captions, visual direction, and content review
• Coordinate with influencers’ talent agencies, as needed
• Help in the creation of social media content across platforms like Twitter, Instagram and TikTok

Fōcus – an Ōnin Group company

Our Metrowest retail client is looking for a Marketing Coordinator with 2+ years’ experience; this role is onsite twice a week and is a 6+ month contract. Experience working on a grand opening for a Store is a plus.

The Marketing Coordinator will be overseeing marketing strategies & seasonal advertising to support all new store openings, relocations & remodels. You will work closely with marketing managers, in-house creative teams & more to help develop effective communication tactics. Candidates must demonstrate excellent communication skills, deliver flawless execution, be nimble/flexible across workstreams and thrive in a fast-paced environment.

RESPONSIBLITIES:

– Oversee the execution of a store opening through event support, creative execution campaign work via multi-media channels, such as digital, social media, print and in-store.

– Proactively collaborate and communicate effectively across cross-functional business teams including Creative partners, Brand Teams, Digital Marketing and Media to execute the end-to-end content creation, from development to implementation.

– Develop and write compelling creative briefs and input creative teams on the development of creative assets for Grand Openings.- Approve media plans & spend for each grand opening location.

– Assist and communicate with the field in preparation for opening & correct execution of marketing materials.- Monitor and report sales for the day and first week of the opening.

QUALIFICATIONS:

– Bachelor’s Degree in Marketing, Communications, or related field required.

-2+ years’ experience in marketing preferred.

– Strong interpersonal skills.

Creative Cove Inc.

Responsibilities:

• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.

• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.

• Lead digital research in search of valuable information to drive strategic and tactical planning.

• Manage and develop spokespeople, including senior executives. For digitals channels

• Direct and coordinate the strategy of social guidelines for the entire region.

• Development of strategies and tactics for integrated multi-channel marketing programs designed to achieve business objectives.

• Support and evaluate results of external communication campaigns with the marketing team.

• Be an integral part of the Marketing team, collaborating across shared goals, projects, and activities.

• Manage regional marketing agencies. Develop and implement a communication strategy that includes media outreach and social media content creation.

• Coordinate customer and partner references and stories. Coordinate translations as needed for the website.

• Serve as a digital expert in multidisciplinary teams, for example: Creativity, UX, social media.

• Build, launch and optimize the digital experiences across internal and external platforms to drive customer and employee engagement, adoption, usage and sales of Ricoh products and services.

Qualifications:

• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.

• Bachelor’s degree (MBA or other relevant graduate degree).

• Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.

• Excellent collaboration and communication skills (oral and written).

• Ability to influence cross-group agendas (including at an executive level) and drive non-reporting teams to perform.

• Strategic thinker able to identify opportunities and alternatives and influence teams both inside and outside the company to execute on them.

• Able to organize and plan during crisis/urgent situations and have excellent writing skills. Works well under pressure and meets tight deadlines.

• Excellent written and verbal communication skills.

• Web presence strategy, user experience design, digital media, social media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), multi-channel marketing (MCM) ), marketing automation, sales force automation, customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch ..

• Proven social media content and networking expertise.

• Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).

• Expert knowledge of user experience (and customer experience) best practices.

• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).

Robert Half

A Robert Half client is looking for an Interactive Marketing Manager. As the Interactive Marketing Manager, you will be at the forefront of our client’s event marketing efforts, responsible for driving engagement and maximizing ROI. Your key responsibilities include:

• Event Marketing Strategy: Develop and implement comprehensive event marketing strategies across various channels, including email, social media, and other digital platforms.
• Compelling Copywriting: Create persuasive and engaging copy for email campaigns, social media posts, landing pages, and other marketing collateral, ensuring that messaging aligns with our brand and event objectives.
• Campaign Optimization: Plan and execute A/B testing, audience segmentation, and marketing automation to continuously optimize email campaigns for maximum impact and conversion rates.
• Social Media Planning: Develop and maintain a social media content calendar that aligns with the overall event marketing strategy. Ensure consistent, relevant, and engaging content across platforms.
• Performance Analytics: Monitor, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and return on investment (ROI). Use data insights to refine strategies and drive improvements.
• Collaboration: Work closely with cross-functional teams, including events, sales, and creative departments, to ensure seamless execution of events and marketing campaigns.
• Vendor Management: Manage relationships with external partners, vendors, and sponsors, coordinating marketing efforts and ensuring alignment with our brand and objectives.
• Industry Expertise: Stay up-to-date with the latest trends and best practices in event marketing, email marketing, social media marketing, and data analysis. Share insights and recommendations with the team.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in event marketing, email marketing, and social media marketing.
• Exceptional copywriting skills with a talent for creating persuasive and engaging content.
• Proficiency in marketing automation tools and A/B testing methodologies.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and collaboration abilities.
• Familiarity with event management and coordination is a plus.

Robert Half

I. Summary

The Senior Director of Marketing is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community and driving revenue growth. The individual will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires an independent and strategic thinker with a proven track record in marketing.

This role is based in the Philadelphia Metropolitan area and is a hybrid remote and on-site.

The Senior Director of Marketing reports to the Senior Leadership Team and works closely with other senior management members to drive strategic growth for the organization.

II. Essential Duties & Responsibilities

Strategic Planning:

• Develop and execute a comprehensive marketing strategy aligned with company goals and market trends
• Collaborate with executive leadership to establish short-term and long-term marketing goals
• Conduct market research to identify opportunities, trends, and customer preferences
• Create marketing concepts and lead the organization to new opportunities through marketing
• Drive execution of marketing strategy without getting “swamped” in the day-to-day execution

Campaign Development:

• Ensure consistent brand messaging and identity across all marketing channels
• Create and execute innovative marketing campaigns to promote training programs, products, and services
• Collaborate with content creators to develop compelling marketing content
• Utilize data-driven insights to optimize campaign performance and achieve desired outcomes

Digital Marketing:

• Oversee the digital marketing strategy, including website optimization, social media, email marketing, and online advertising
• Manage and curate content across multiple platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms
• Analyze performance metrics and adjust strategies to maximize online presence and engagement
• Explore emerging digital platforms to expand our reach and impact

Content Creation and Curation:

• Create, curate, and schedule engaging and shareable content, including text, image, and video posts
• Collaborate with the design team to produce visually appealing and on-brand graphics for social media
• Conceptualize, plan, and execute social media campaigns, contests, and promotions to increase brand awareness and engagement
• Write compelling and concise copy that resonates with the target audience

Public Relations Strategy:

• Develop comprehensive PR strategies
• Identify PR opportunities and develop tactics to leverage media coverage in top-tier publications, TV/radio shows, podcasts, and online platforms
• Coordinate media interviews, press conferences, and other media-related events
• Craft compelling press releases, media pitches, and other written materials
• Cultivate and maintain relationships with journalists, bloggers, influencers, and key media outlets
• Act as a point of contact for media inquiries

Community Engagement and Lead Generation:

• Foster and nurture an active and engaged online community
• Drive lead generation efforts through targeted marketing campaigns and activities
• Collaborate with the sales team to ensure smooth lead handoff and conversion

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Monitor expenses and adjust strategies as needed to optimize ROI

III. Supervisory Responsibilities

· None

IV. Requirements of the Role

• Bachelor’s degree in Marketing, Business, or related field
• Proven experience 10+ years in a mid to senior marketing role, coupled with experience in Adult Education
• Strong track record of developing and executing successful marketing campaigns
• In-depth knowledge of digital marketing strategies, tools, and techniques
• Exceptional written and verbal communication skills
• Ability to interpret data and make data-driven decisions
• Creative thinker who owns their thoughts (“not a Parrot”) with the ability to generate innovative marketing ideas
• Sense of urgency to create and achieve high-performance goals
• Remarkable entrepreneurial spirit

WiserWulff

Seeking an experienced brand marketer to manage the commercial brand operations for Alka Seltzer Plus (ASP) as well as the development of an assigned Associate Brand Manager. The Senior Brand Manager will work within the US Cough Cold Commercial team and in particular the ASP brand team within Bayer Consumer Health. While reporting to the US Marketing Director, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals (including one direct report) to help drive assigned brand.

DUTIES & RESPONSIBILITIES

• Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
• Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
• Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
• Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
• Media Planning – In partnership with media team identify best media plan for Q4 2023 and beyond.
• Sales Strategy – partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
• Innovation Development – ready 2024 commercial launch in partnership with SBM Innovation.

REQUIREMENTS/PREFERENCES

• Completion of BS/BA (MBA with marketing concentration would be a plus)
• 10+ years of brand marketing experience
• 5+ years of brand marketing experience in consumer health space
• Knowledge on communication development & media planning
• Keen understanding & comfort with complex data – must have experience interpreting scan data, as well as PNL and budgeting reports.
• Experience in strategy development
• Strong project management and problem-solving skills
• Direct field sales experience would be a plus

Lorien

Leading Homewear company is seeking is expand the team in Los Angeles and is hiring a PR & Branding Manager

• Translate global brand mission/ values/ strategies and adapt them into a US local brand plan
• Brand expression across all media (owned/ digital/ traditional) and across all channels (online/ of-line) and Lead creative/ content development across all paid media (digital/ traditional) as well as for owned media (Social/ website), by developing agency briefs and giving directions
• Parnter with external PR agencies
• Develop and manage overall go-to-market marketing plans, incorporating and creating synergies between online and offline communication activities
• Establish and track overall brand growth metrics (key attributes such as awareness/ recognition/ comprehension etc.); and measure and report KPI for marketing campaigns

24 Seven Talent

A top beauty brand in NYC is seeking a Sr. Marketing Director- Retail Cosmetics to join their team! The Sr. Marketing Director- Retail Cosmetics is responsible for leading and executing the mass marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have the discretionary authority over the companies day to day marketing operations, as well as managing your team.

Responsibilities:

• Develops comprehensive national marketing strategies and insights that will drive the achievement of annual business plans. Analyzes consumer and shopper research, own & competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, and Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Tracks effectiveness and ROI of each activation plan.
• Identifies growth opportunities, develops market entry criteria and sizing for new products and identifies new category and channel opportunities.
• Works cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensures national marketing plans are activated effectively at top retailers.
• Accountable for the development of national marketing programs, and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives;
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional team;
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution;
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures;
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations.
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales;
• Developing recommendations for contingency planning for go to market strategies.
• Translates portfolio management into strategy and execution for in-store presentation across 35,000 doors.
• Key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Builds strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team,
• Public Relations, Influencer, Finance, Demand planning and Operation and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies.
• Manage Marketing professionals including providing leadership and direction to enable US market success.
• Recruit, onboard and ensure new hires are trained to effectively perform in role and develop skills for growth.
• Responsible to provide coaching and quality, fact-based performance management feedback.

Required Qualifications:

• A minimum of 10 years of brand marketing experience, with an understanding of the key retail marketing levers.
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries.
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
• Strong knowledge of digital and social media landscape and channels, including influencer networks.
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs.
• Demonstrated leadership capability
• Strong organization skills with a proactive attitude and ability to troubleshoot.
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams.
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction.
• Strategic and visionary thinking.
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines.
• Mass marketing experience – US Drugstore experience is a MUST
• Strong computer skills including all MS Office applications.

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page