Seeking an experienced brand marketer to manage the commercial brand operations for Alka Seltzer Plus (ASP) as well as the development of an assigned Associate Brand Manager. The Senior Brand Manager will work within the US Cough Cold Commercial team and in particular the ASP brand team within Bayer Consumer Health. While reporting to the US Marketing Director, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals (including one direct report) to help drive assigned brand.
DUTIES & RESPONSIBILITIES
- Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
- Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
- Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
- Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
- Media Planning – In partnership with media team identify best media plan for Q4 2023 and beyond.
- Sales Strategy – partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
- Innovation Development – ready 2024 commercial launch in partnership with SBM Innovation.
REQUIREMENTS/PREFERENCES
- Completion of BS/BA (MBA with marketing concentration would be a plus)
- 10+ years of brand marketing experience
- 5+ years of brand marketing experience in consumer health space
- Knowledge on communication development & media planning
- Keen understanding & comfort with complex data – must have experience interpreting scan data, as well as PNL and budgeting reports.
- Experience in strategy development
- Strong project management and problem-solving skills
- Direct field sales experience would be a plus
Lorien
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