Entertainment Content Creator Jobs

Jobs Summary:

The Social Community & Content Strategist – Western Europe supports iHerb’s European marketing strategy with a focus on growing social media presence by creating, curating, and localizing engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social platforms.

Supporting the wider marketing and paid media team’s efforts to grow awareness of iHerb in the region. This role requires understanding of Western European customers behaviour with a focus on developing brand awareness and engagement through culturally relevant UGC-style content.

Job Expectations:

In this role, you are expected to:

• Provide a native, cultural perspective on Western European health and wellness customers by researching market differences to help iHerb target customers effectively
• Be the voice of Western Europe when informing the wider European marketing team’s strategy
• Develop engaging TikTok and Instagram content strategies tailored to Western European audiences carried through to execution
• Partner with creative teams and external agencies, and local creators/UGC contributors to develop high-quality content
• Define and build social strategies relevant to the market
• Adapt global brand messaging into culturally relevant formats for Western European markets to support on site promotional execution and advertising development outside of social
• Collaborate effectively with cross-functional teams, in a fast-paced environment
• Work closely with the Marketing Manager, Europe whilst collaborating closely with the Global Social/Brand team based in the US

Key Responsibilities:

Strategy Development

• Serve as the Western European voice of the customer. Provide country- and category-specific insights to inform creative development by building strategies tailored to the Western European market

Content Development & Execution

• Drive the end-to-end content development process, including creation, editing, and publishing, to ensure assets are optimized for social platforms such as TikTok, Instagram, Meta and Pinterest
• Conduct A/B testing and implement learnings to optimize performance. Track content results across multiple platforms and apply insights to improve future executions
• Use internal performance tools to track KPIs and report results to the wider Marketing team

Creator & Community Management

• Scout, onboard, and build creator communities across Western European markets
• Maintain relationships and manage day-to-day communication with creators across Western European markets
• Develop creative briefs aligned with marketing strategies and effectively brief creators

Cross Functional Collaboration

• Collaborate with marketing, creative, and global brand teams to support campaign executions
• Coordinate with external partners and agencies on production deliverables
• Share market insights that support broader European content initiatives
• Develop creative briefs aligned with marketing strategies and effectively brief creators

Data & Reporting

• Able to set, track, and report against KPIs that directly link to commercial targets and performance goals (Engagement rate, Content views & completion rate, CTR, CPA, ROAS
• Creator performance metrics (e.g., output volume, conversions, Spark Ads performance)
• Translates performance insights into actionable recommendations to optimize future content and campaigns

Communication

• Strong ability to communicate effectively with a variety of stakeholders across regions and teams
• Capable of presenting ideas, creative concepts, and performance insights clearly and persuasively
• Comfortable collaborating with cross-functional teams, providing updates, and ensuring alignment across Marketing, Creative, and Global Social teams

Knowledge, Skills & Abilities:
Required

• Strong proficiency in TikTok and Instagram content creation (filming and editing)
• Native or near-native fluency in Spanish, French or German
• Understanding of Western European digital culture, trends, and audience behaviors
• Ability to analyze social performance metrics
• Strong communication, collaboration and planning skills
• Ability to manage multiple priorities in a dynamic environment

Preferred

• Experience with video editing tools
• Experience working with creators or managing UGC pipelines
• Background in Health & Wellness is a plus
• Experience in agency larger corporate global environments with multiple stakeholders
• Basic proficiency with Google Analytics / GA4 to review performance indicators

Equipment Knowledge:

• Smartphone-based content creation and editing tools (e.g., in-app editors, CapCut)
• Social media management and analytics platforms (TikTok Analytics, Instagram Insights)
• Basic to intermediate proficiency in Excel or Google Sheets (content calendars, tracking, KPI summaries)
• G-Suite and/or Microsoft Office Suite
• Knowledge of Motion or short-form video animation is a plus
• Knowledge of Asana or other task management platforms is a plus

Experience Requirements:

• At least 2-5 years of hands-on experience in social media content creation (TikTok, Instagram Reels) for a brand, retailer, or agency
• Experience producing UGC-style content from concept through execution
• Experience collaborating with creators or UGC contributors
• Ability to interpret social analytics and apply insights to future content
• Experience managing content calendars or creator workflow

Education Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, Creative Business, Creative Media Management or a related field; or proven equivalent practical experience

Work Environment:

The noise in the work environment is usually moderate.

Other factors are:

• Hybrid working model: 3 days per week onsite in the Amsterdam office and flexibility to work from home on other days
• Professional, yet casual working atmosphere
• Collaborative, fast-paced environment involving global and regional teams

Work closely with global teams across multiple regions; flexibility in working hours may be required

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: (Senior) Social Content Creator

Location: Amsterdam, Netherlands (hybrid; 3 days per week in the office)

Employment: 12-month FTC with view to extend; full-time

PORTFOLIO IS REQUIRED!

About the role:

Live and breathe TikTok trends? Know social media culture, particularly within food and fashion? We need your help to create best-in-class, social native content for iconic Ice Cream brands!

This exciting and fast-paced role will place you at the core of a high-performing social team, with the mission to cut through the noise and resonate with Gen Z on social platforms. From beautiful ASMR and product content to the latest memes, you will be the first to know about and proactively jump on trends, using your eye for detail and skill for transitions and slicker editing, to execute content and aligning to the brand’s communication goals.  

This position reports to the Social Lead based in Amsterdam.

What you will be doing:

• You will work with a number of Ice Cream brands, to shoot and edit social-first content, originating storyboards/scripts/shot lists, props and then seeing the content all the way through to delivery.
• You will know #FoodTok, TikTok and Instagram creative style like the back of your hand, speaking social trends and culture as a second language.
• You will be the first to know about the latest trend and proactively share it with your team with concepts to execute that make sense for the brand’s personality and goals.
• Comfortable in handling food and creating and shooting basic recipes including ice cream in stick and tub format.
• Content to produce includes short-form video, photography, gifs, short clips etc and include but not limited to product demos, unboxing, first person POV content, lifestyle content and meme content.
• Skilled at shooting content using transitions and a pro at beautifully editing native social content
• Content shoots will be based both at events or in your own kitchen or living room
• Content will be reactive based on social trends, or ladder up to key brand campaigns. You will be in charge of translating these campaigns in a way that makes sense for the brand and resonates with consumers.
• Attend relevant events for the brand such as shoots, PR, and influencer events to capture social content
• Organising your own time and managing various deadlines to ensure timely delivery of content. 

What you need to be great in this role:

• You will be a high-judgment, self-motivated, and creative professional, experienced in creating trend-driven, Gen Z inspired TikToks, Reels and stills in support of the brand’s communication goals.  
• A portfolio or content to illustrate strong experience of social media/content creation experience 
• A well-rounded highly creative professional who is always innovating, initiating, and creating, understanding what makes winning social content.
• Skilled at creating foodie content, basic recipes, shooting at events, meme content in short-form video and stills formats. 
• Thorough knowledge of Global culture moments – food, fashion, music, beauty, gaming and world events – be responsive to cultural zeitgeist which provides an opportunity to tell our brand’s story
• Excited about working with people across Brand, Strategy, Social and Creative to make content about food, recipes, and skilled at shooting social media content for campaigns and events. 
• Understand business and client objectives when interpreting and executing briefs
• Mastered the ability to turn any branded content into a volume of social gold
• Comfortable being in front of the camera when needed, even when their hands are in view. They should have well-groomed hands and be able to use them in a natural and engaging way that aligns with our brand’s content production needs.
• Ability to deal with ambiguity – have a bias for action, but an ability to work cohesively with other stakeholders
• Developed extraordinary transition, video and photo editing skills
• Familiar with working on almost every content creation platform out there: CapCut & design templates in Canva or Google Docs, Sheets, Slides, TikTok, Instagram, FB Live, etc.

Req ID: 13844
#LI-JP1 #LI-midsenior #LI-Hybrid

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations 
 

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.