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Digital Marketing Director

Rochester, NY

JK Executive Strategies has partnered exclusively with a Rochester-based global technology company that is looking for a Digital Marketing Director to join its team. This position is ideal for someone who is looking to build processes, develop go-to-market strategies, and develop a team.

Our ideal candidate will be a hands-on leader and will have a strong mix of progressive digital marketing, lead generation experience, and strong communication skills. Do you enjoy connecting with highly technical individuals? Are you an undercover engineer in a marketing leader’s body? If so, this could be the right opportunity for you!

Responsibilities:

  • Collaborate with the Marketing Director on strategy, prioritization, and execution of activities ranging from lead generation to website feature development to content creation.
  • Responsible for the approval of digital content, advertising, customer experience, and website improvements.
  • Manage a highly skilled team of marketers to ensure their goals are achieved.
  • Be the point of contact for internal stakeholders to ensure product line sales goals are met.
  • Responsible for creating digital content that compels potential customers to choose the organization.
  • Find meaningful ways to increase the knowledge about the customer for the internal teams.
  • Have the desire to understand where customers came from, figure out what they want based on their behavior, and improve based on what they learn.

Qualifications:

  • Bachelor’s degree in Marketing, Business or technical field, Masters and/or MBA a plus.
  • 7+ years of progressive digital marketing and communications experience, including 5+ years in management.
  • Analytical background preferred.
  • Must be a hands-on leader and have experience in leading and managing a diverse team.
  • Understanding of how to connect every aspect of B2B marketing, with experience, above-average proficiency, and demonstrated success in organic website growth, digital lead generation, marketing automation, and data analysis.
  • Experience authorizing original, highly technical content for software and hardware engineers in IT, Defense, or Critical Infrastructure industries.
  • Exceptionally high standards and an outstanding eye for detail of both written, graphic, and video content.
  • Must possess a deep understanding of data analytics and the ability to turn that data into useful insights that lead to evolving behaviors and actions.
  • Creative and strategic leadership capabilities. Curiosity to learn and discover new worlds, an ability to understand complex technology.
  • Effective communicator (written and verbal) and interpersonal skills to clearly transmit compelling messages to both technical and non-technical people.

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.

JK Executive Strategies, LLC

Marketing Coordinator 23-00047 – Law Firm

Hartford, CT

Full time-Permanent Direct hire with excellent benefits

Salary doe, 75-95k

Work onsite 3 days and 2 days from home in Stamford

Please no Corp to Corp or 3rd party agencies

We are looking for a Marketing Coordinator with experience working in Legal services or Law firm for our client located in Hartford, CT, If you have a portfolio, please include link on your resume –

  • Must have previous experience in legal services or law firm – please ensure that your experience working in legal services or a law firm is highlighted on your resume.

In this position you participate in:

  • Implementation of business development and marketing plans
  • Management of communications-related programs for the firm, practice groups, industry, and client teams
  • Maintain the firm’s brand using established guidelines.
  • Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts.
  • Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar.
  • Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences.
  • Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics.
  • Advise and train attorneys on social media for business development.
  • Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts.
  • Assist with the planning and organization of firm marketing events, including pre- and post-event promotion.
  • Create marketing collateral and ensure that it stays up to date.
  • Maintain relationships with vendors.
  • Travel to other offices in the region as needed.

Qualifications

Previous experience working in Legal or Law firm

  • Bachelor’s degree in marketing, Digital Media, or related field
  • Minimum of three (3) years of marketing or business development experience in a professional services organization; legal industry experience preferred.
  • Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary.
  • Creative writing and editing skills, along with innovative thinking and approach.
  • Excellent project management and organizational skills
  • Ability to work in a high-paced environment, independently and as a member of a team with people of all levels.
  • Ability to manage time well, prioritize effectively and handle multiple deadlines.
  • Experience maintaining social media accounts and creating targeted campaigns.
  • Digital marketing experience, including website, social media, and other digital assets.
  • Knowledge of social media tools for monitoring, management, and analytics
  • Experience with integrating content from social channels across other digital platforms such as websites and blogs
  • Clear understanding of emerging tools and trends in digital communications and social media
  • Knowledge and proficiency in PC applications, including design programs (such as Adobe, WordPress, etc.) and MS Office, Experience with CRM software, Google Analytics and SEO tools
  • Flexibility to work additional hours as needed.

The Custom Group of Companies

The ideal candidate will expand the company’s brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

AstroNova, as a B2B company, has grown with a strong Marketing team. We want to adopt industry best practices in digital marketing and drive growth in a competitive industry.

We are looking for an individual that understands customers’ behaviors and how to reach them online! We need someone with an innovative mind, strong understanding of Marketing technologies and great communication skills. We need a Digital Marketing Operations Manager, whose mandate will be (1) drive traffic to our various websites and (2) generate leads, in collaboration with the Marketing Team.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Collaborate with internal teams on marketing initiatives and content planning.
  • Collaborate with agencies and other vendor partners.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and Skills:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing, preferably in a B2B hardware product environment
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • AstroNova, Inc.

    Job Title: Marketing Manager

    Department: Marketing

    Reports To: CEO

    Who we are:

    Darling began 12 years ago as a magazine and broadened its reach through digital media. The brand is known for smart and timely content, powerful in-person experiences, and beautiful product that is consistent with the brand’s mission.

    “Darling, you are a work of art.

    You have the ability to fully display beauty apart from vanity, influence apart from manipulation, style apart from materialism, kindness apart from passivity, strength apart from competition & dignity without degradation.

    You are a catalyst to transform the world around you through your wit, wisdom, character & courage all the while creating beauty & embodying love.

    You are not only interesting but original, not only good enough, but exceptional – not just here, but here for a purpose.”

    The brand was created to fill a need in women’s media for deeper conversations about mind and soul wellness and to lead women to realize they have worth, beauty, and purpose. Darling’s goals are:

    • Restore – Self-Worth & Identify
    • Model – Health Femininity
    • Inspire – Character

    As we expand into the apparel space, we are looking for someone who believes in our mission and is passionate about marketing and fashion. You will have the opportunity to design and execute multi-channel marketing programs from concept through delivery, partnering with our small team that is expanding rapidly. You are going to be part of a fun, creative, energetic team who will all wear multiple hats as we prepare for launch!

    Responsibilities:

    • Lead multi-channel digital marketing strategies from ideation to creation, including, but not limited to, emails, socials, blogs, website content, influencer outreach, ambassador marketing, and digital marketing.
    • Work with Chief Creative Officer and core team to drive alignment between marketing, merchandising, sales, and technology on the overarching marketing calendar to achieve shared goals.
    • Write engaging sales and marketing copy (e.g., emails, social, landing pages, blogs, and more); Support the creation of content across all mediums with hands-on creative involvement.
    • Leverage data-driven customer segmentation and targeting, as well as a strong partnership with sales to maximize market opportunity.
    • Create ongoing integrated campaigns and measure the response and inform continuous improvement over time.
    • Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration.
    • Optimize brand for site traffic through SEO, SMS, Facebook / Instagram Ads, Youtube, TikTok, Snapchat, and Pinterest – develop the social media strategy and plan to improve brand recognition on all social platforms.
    • Lead annual/monthly planning and strategy meetings. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
    • Develop the marketing strategy and plan for Darling Ambassadors to use to promote the Darling Society mission and opportunity to ultimately drive sales and retention.
    • Develop KPIs to measure performance across channels and campaigns to drive insights and growth. Track, analyze, and report campaign effectiveness and overall program performance.
    • Manages e-commerce operations including, online merchandising, operations, promotion, and content development & execution to ensure perfect execution of campaigns on digital platforms
    • Conduct market research to monitor trends and competitor’s marketing strategies.
    • Coordinate and manage physical and virtual events (some travel required)
    • Supervise, manage, and direct more junior resources such as a social media coordinator and e-commerce manager
    • A/B testing on new marketing channels and strategies
    • Most importantly, you are willing to roll up your sleeves and be part of a team that brings Darling to market.

    Qualifications:

    • 4- 6 years of experience managing apparel marketing for a global brand or successful startup
    • You are an innovative and resourceful business leader who is fluent in the latest thought leadership and best practices around marketing as it relates to direct to the fashion and apparel space.
    • Proven track record of planning and driving go-to-market launch plans, including creating and managing a budget for creative and event production
    • Must have demonstrated experience in leveraging social media to build a brand and grow sales.
    • Strong understanding of the ever-changing digital world, specifically with e-commerce and social platforms
    • An entrepreneurial soul ready to embrace the Darling Brand, the Darling Designer and the Darling Consumer
    • Strong experience scaling an apparel brand and/or e-commerce business through profitable cross-channel marketing strategies
    • Thorough understanding of full-funnel for demand generation and marketing
    • Knowledge of the leading marketing and web analytics tools such as Google Analytics, Google AdWords, etc
    • Strong experience in managing budgets and tracking marketing P&L
    • Ability to leverage data and insights to inform decision-making.
    • Self-starter with excellent creative and critical thinking abilities.
    • Savvy at tackling complex issues and providing creative solutions while collaborating across multiple teams.
    • Strong leadership, organizational, and communication skills
    • Ability to prioritize and balance multiple projects, especially in vague fast-paced environments – We will all be wearing many hats!!

    Darling Media

    Southeast B2B company seeks talented part-time Marketing Assistant with strong Graphic Design skills. Primary role is to support the day-to-day initiatives of the Marketing Department. This is a 20-24 hour per week role, preferably on-site at our Concord, NC location, but will consider hybrid.

    We are looking for “an artist at heart” who enjoys taking their creative energy and experience to the next level day after day. This role requires someone who can take a concept and deliver original designs that support the brand and encourage conversion.

    Essential Duties:

    • Create compelling designs for themed events, internal and external promotions, intranet and web landing pages
    • Brainstorm creative, strategic solutions with team; self-starter
    • Develop and manage social media Content Calendar; post strategically and purposefully on social platforms. Incorporate fresh content: images, videos, polls, etc.
    • Enter incoming design requests into our Project Management System, and update with milestones through to completion
    • Own asset library: images and videos of jobs/projects and details/description per project; schedule talent, locations, and releases for video shoots
    • Manage Merchandise Marketplace: order printed deliverables, promotional products; manage product inventory
    • Perform basic organic on-site SEO tactics (H1s, H2s, tags, links.) Assist Marketing Manager with analytics and reports
    • Support department with market research

    Additional Desired Skills:

    We will strongly consider candidates with one or more of the following proficiencies (and eager to learn the rest!)

    • Wix and/or Sharepoint CMS
    • Microsoft CE
    • Social Media marketing
    • SEO
    • Email Marketing
    • Video Production
    • Content Writing (Blogs, Landing Pages, Collateral)

    Please include a link to your Design Portfolio!

    Confidential Posting

    THIS IS NOT a Remote/Hybrid role, it is based in Tinton Falls, New Jersey. Out of state applicants will not be accepted! The Ideal candidate for this role has a strong understanding of Front-End Website Development, solid fundamental knowledge of SEO/SEM, is well organized, and must be excellent writers and communicators. Your primary focus would utilize your HTML, CSS, and Java Script coding skills to build new websites while maintaining our current digital footprint. In addition, you will play a key role on all digital marketing initiatives including creating and deploying email marketing campaigns and creating/editing video content. If you like working as an individual contributor in a team environment and want to play a key role in growing our digital footprint, Apply Now!!

     

    Primary Responsibilities:

    • Oversee development and implementation

    of all online content for website and web

    storefront (text, images, descriptions,

    videos, taxonomy)

    • Improve company’s organic search

    results thru powerful SEO content, optimal keywords,

    keeping abreast of Google algorithm

    updates (i.e. Panda 4.1 & Penguin 3.0), and effective

    link building off-page strategies.

    • Oversee development, implementation,

    and on-going activities of all of Warshauer’s ecommerce initiatives including

    our Corporate Site, Microsites, and our Amazon storefront.

    • Maintain, and update our websites using

    the back-end Content Management System (CMS)

    • Monitor Warshauer’s on-line reputation

    and stay up to date on digital marketing trends.

    • Play a supporting role on Key Marketing

    Team Initiatives including:

    o creating and deploying email campaigns,

    using MailChimp.

    o editing/proofing marketing assets for

    print and digital initiatives.

     

    Key Qualifications:

    • BA/BS 4-year degree in Marketing,

    Communications, Computer Science, Graphics Design

    or other related discipline preferred.

    • At least 2 years’ experience in

    ecommerce/digital marketing role required.

    • Demonstrated experience in managing and

    creatong content for a website.

    • Experience with email marketing

    platforms such as Mailchimp.

    • Comfortable working with HTML, CSS, and Java Script coding is a must.

    • Must possess excellent verbal and

    written communication skills.

    • Must work effectively in a demanding,

    fast paced environment.

    • Ability to juggle multiple projects and

    work effectively both independently and in a team.

    • Excellent organization skills with a

    high attention to detail.

    • Ability to organize and prioritize

    tasks resulting in consistent productivity.

     

    Computer Skills Required:

    • HTML Coding

    • Knowledge of CMS

    • Microsoft Office Suite

    • Adobe Creative Suite (InDesign,

    Photoshop, Illustrator)

    • Excel

    • Active on social media

    • Mailchimp

     

    Warshauer Electric is an equal

    opportunity employer, and we offer a competitive starting salary,

    benefits, 401k plan, paid vacation, and excellent

    growth potential within the company.

    Warshauer Electric Supply

    Marketing Manager – Higher Education Studio

    At TreanorHL, we believe there is no greater purpose than to improve the quality of life for all people. We strive to enhance spaces where engagement, healing, inspiration, and enrichment can happen and where people do more than just live and work…they thrive. With every decision we make, every interaction we have, and every milestone reached, we ask ourselves…are we helping someone thrive today?

    TreanorHL is a nationally recognized full-service planning and design firm with 11 offices across the U.S. We provide exceptional design solutions tailored to satisfy our clients’ unique and complex design challenges.

    We are actively recruiting a Marketing Manager for our Higher Education Studio.

    If you want to

    • Positively impact the success of our company,
    • Positively impact the success of our Higher Education Studio, and
    • Advance and impact students’ academic, social, and personal success,

    We’d love to talk to you!

    The ideal candidate will possess the following traits:

    • Strategic Thinking: An ability to synthesize a wide variety of information, prioritize goals, and create strong ideas to achieve those goals.
    • Writing Skills: Ability to take disparate information, craft compelling prose from scratch, and edit information from multiple sources for voice and tone; proven ability to write persuasive written communications.
    • Graphic Design: Strong conceptual design ability to oversee the design and execution of exceptional information design in print.
    • Project Management: Strong ability to motivate, mobilize, and lead a team to accomplish a goal while creating a positive work environment.
    • Relationships: Ease in cultivating and maintaining relationships within the marketing and business development community to strengthen relationships with clients and partner firms.

    This position will focus on our Higher Education studio and reports to the Chief Marketing Officer.

    Marketing Managers partner with the firm’s Studio, its Leaders, and the Marketing Team in executing the firm’s marketing and business development efforts, specifically including formulating strategy, identifying priorities, tracking return on investment, client interviews and meetings, content generation and updates, communications, and providing quality control for marketing deliverables, such as qualifications and proposal responses.

    Marketing Manager responsibilities include:

    • Participate in Studio Strategic Planning.
    • Lead efforts in developing Marketing and Business Development Plans with Studio leadership.
    • Lead research efforts in support of the studio’s marketing/business development strategies. This research includes information on competitors, target clients, projects, potential markets, industry best practices, and economic factors impacting the firm’s business development efforts.
    • Identify, track, and manage all opportunities and leads executing a business development plan.
    • Provide quality control, guide, and manage project pre-positioning efforts, RFQ & RFP responses, and interviews while working with Marketing Coordinators to execute production and delivery.
    • Create content, as required, and quality control on marketing collateral – website, brochures, social media, presentation materials, etc.
    • Develop and monitor annual marketing budgets to align with business development plans.
    • Guide conference/tradeshow participation strategy – based on the studio’s overall strategic goals, including measuring investment return, fostering follow-up, and accountability.
    • Confirm that data is maintained relative to marketing and business development, i.e., resumes, project descriptions, photography, client references, partner firms /consultants, and vendor information.
    • Lead efforts to place thought leadership pieces in whitepapers, articles, press releases, etc.

    Ideal candidate qualifications include the following:

    • Four-year college degree in marketing, communications, or a related field.
    • Minimum seven years’ experience in marketing, preferably in the professional services environment (architecture, engineering, or construction).
    • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop), CRM database (Deltek Vantagepoint), intranets, and social media platforms.
    • A positive attitude and the desire to solve problems creatively and resourcefully.
    • Eagerness to learn from and engage with a smart, fun team of professionals.
    • Motivation and ability to work independently or as part of a growing team.
    • Flexibility and interest in being challenged.
    • A curious mind and the desire to play a part in our growing firm’s story.
    • Ability to travel periodically.

    A glimpse into our excellent employee benefits:

    • Hybrid-friendly and flexible working arrangements
    • Competitive Paid Time Off
    • Comprehensive health benefits + a matching 401k plan
    • Paid Parental Leave
    • Student Loan Assistance
    • A variety of professional development and mentorship opportunities
    • Coffee, soda, and kitchen treats

    Salary Range (DOE): $85,000 – $95,000

    Notice to External Search Firms: TreanorHL does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. TreanorHL engages with search firms directly for hiring needs.

    TreanorHL offers competitive salaries, excellent employee benefits, and an inviting work atmosphere. To learn more about our people, projects, and benefits, please visit our website at www.TreanorHL.com, and to submit your resume for employment opportunities, go to our careers page at http://www.treanorhl.com/careers.

    TreanorHL is committed to employing a diverse workforce. We recruit and retain staff without regard to gender, race, age, race, age, marital status, sexual orientation, gender identity, disability, veteran status, or any other status protected by federal, state, or local law. We are an Equal Employment Opportunity, Affirmative Action, and E-Verify Employer.

    TreanorHL

    Marketing Manager – Higher Education Studio

    At TreanorHL, we believe there is no greater purpose than to improve the quality of life for all people. We strive to enhance spaces where engagement, healing, inspiration, and enrichment can happen and where people do more than just live and work…they thrive. With every decision we make, every interaction we have, and every milestone reached, we ask ourselves…are we helping someone thrive today?

    TreanorHL is a nationally recognized full-service planning and design firm with 11 offices across the U.S. We provide exceptional design solutions tailored to satisfy our clients’ unique and complex design challenges.

    We are actively recruiting a Marketing Manager for our Higher Education Studio.

    If you want to

    • Positively impact the success of our company,
    • Positively impact the success of our Higher Education Studio, and
    • Advance and impact students’ academic, social, and personal success,

    We’d love to talk to you!

    The ideal candidate will possess the following traits:

    Strategic Thinking: An ability to synthesize a wide variety of information, prioritize goals, and create strong ideas to achieve those goals.

    Writing Skills: Ability to take disparate information, craft compelling prose from scratch, and edit information from multiple sources for voice and tone; proven ability to write persuasive written communications.

    Graphic Design: Strong conceptual design ability to oversee the design and execution of exceptional information design in print.

    Project Management: Strong ability to motivate, mobilize, and lead a team to accomplish a goal while creating a positive work environment.

    Relationships: Ease in cultivating and maintaining relationships within the marketing and business development community to strengthen relationships with clients and partner firms.

    This position will focus on our Higher Education studio and reports to the Chief Marketing Officer.

    Marketing Managers partner with the firm’s Studio, its Leaders, and the Marketing Team in executing the firm’s marketing and business development efforts, specifically including formulating strategy, identifying priorities, tracking return on investment, client interviews and meetings, content generation and updates, communications, and providing quality control for marketing deliverables, such as qualifications and proposal responses.

    Marketing Manager responsibilities include:

    • Participate in Studio Strategic Planning.
    • Lead efforts in developing Marketing and Business Development Plans with Studio leadership.
    • Lead research efforts in support of the studio’s marketing/business development strategies. This research includes information on competitors, target clients, projects, potential markets, industry best practices, and economic factors impacting the firm’s business development efforts.
    • Identify, track, and manage all opportunities and leads executing a business development plan.
    • Provide quality control, guide, and manage project pre-positioning efforts, RFQ & RFP responses, and interviews while working with Marketing Coordinators to execute production and delivery.
    • Create content, as required, and quality control on marketing collateral – website, brochures, social media, presentation materials, etc.
    • Develop and monitor annual marketing budgets to align with business development plans.
    • Guide conference/tradeshow participation strategy – based on the studio’s overall strategic goals, including measuring investment return, fostering follow-up, and accountability.
    • Confirm that data is maintained relative to marketing and business development, i.e., resumes, project descriptions, photography, client references, partner firms /consultants, and vendor information.
    • Lead efforts to place thought leadership pieces in whitepapers, articles, press releases, etc.

    Ideal candidate qualifications include the following:

    • Four-year college degree in marketing, communications, or a related field.
    • Minimum seven years’ experience in marketing, preferably in the professional services environment (architecture, engineering, or construction).
    • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop), CRM database (Deltek Vantagepoint), intranets, and social media platforms.
    • A positive attitude and the desire to solve problems creatively and resourcefully.
    • Eagerness to learn from and engage with a smart, fun team of professionals.
    • Motivation and ability to work independently or as part of a growing team.
    • Flexibility and interest in being challenged.
    • A curious mind and the desire to play a part in our growing firm’s story.
    • Ability to travel periodically.

    A glimpse into our excellent employee benefits:

    • Hybrid-friendly and flexible working arrangements
    • Competitive Paid Time Off
    • Comprehensive health benefits + a matching 401k plan
    • Paid Parental Leave
    • Student Loan Assistance
    • A variety of professional development and mentorship opportunities
    • Coffee, soda, and kitchen treats

    Salary Range (DOE): $85,000 – $95,000

    Notice to External Search Firms: TreanorHL does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. TreanorHL engages with search firms directly for hiring needs.

    TreanorHL offers competitive salaries, excellent employee benefits, and an inviting work atmosphere. To learn more about our people, projects, and benefits, please visit our website at www.TreanorHL.com, and to submit your resume for employment opportunities, go to our careers page at http://www.treanorhl.com/careers.

    TreanorHL is committed to employing a diverse workforce. We recruit and retain staff without regard to gender, race, age, race, age, marital status, sexual orientation, gender identity, disability, veteran status, or any other status protected by federal, state, or local law. We are an Equal Employment Opportunity, Affirmative Action, and E-Verify Employer.

    TreanorHL

    Role: Email Marketing Co-ordinator

    Contract: Permanent

    Location: New York

    Work Pattern: Hybrid

    Reports to: Lifecycle Marketing Manager

    About Us

    We are creators and champions of brilliant British telly, and home to the world’s best and largest ever collection. It’s our mission to bring the best and most relevant British TV experience to fans all around the world. We are expanding fast in the media industry’s liveliest sector of streaming and are currently live in North America, Australia, South Africa and the Nordics with more to come…

    We’re the lovechild of BBC & ITV – so we have inherited their best traits, however as the cheeky upstart of the family we set out to be different and stand out from the crowd. We always put fans first, (because we are huge ones ourselves!) so we are relentlessly creative as well as commercially savvy and never say no to a challenge, or an adventure.

    Ideas are our lifeblood, so we are welcoming and open to all of them – new shows, ways of working, new audiences, modern technology, and new ways to shout out to the world about British TV & what we do. This is where you come in…. we are on the lookout for talented individuals to join our Brit Boxer family and help us to lead and navigate the adventures ahead.

    Job Purpose

    You’ll work on parts of email operations: managing the email calendar to optimal contact frequency, preparing email templates that hero our shows, segmenting to the right audience, continually applying best practices and suggesting new tests and optimizations to run, and preparing regular reporting on email initiatives.

     

    The right person for this role is very comfortable working in a fast-paced environment, able to multi-task and prioritize while maintaining an obsessive level of attention to detail.

     

    S/he should have a strong understanding of direct marketing techniques such as email or push, knowing how to maintain healthy deliverability, what tactics will boost engagement, and an innate desire to deep-dive into everything from lifecycle journey building, to personalization engines to sophisticated user segmentation.

     

    Skills and Personal Attributes

    • Passionate about British TV and SVOD
    • A passion and for working in a fast-paced media environment
    • Excellent attention to detail
    • Process-driven and detail-oriented self-starter, takes initiative, with the ability to juggle multiple priorities and problem-solve
    • Excellent ability to communicate insights to a variety of audiences and formats, presenting findings in a way that is clear, concise and actionable

     

    Qualifications and Experience

    • Experience working in digital and email marketing
    • Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.
    • Understanding of HTML/CSS principles (direct coding not required)
    • Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc

     

    Responsibilities

    • Manage the email marketing calendar for BritBox globally, aligning with local content and marketing priorities
    • Assist with all aspects of email creation within agreed timelines, building templates, briefing copy and creative assets, and obtaining feedback and signoff
    • Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients
    • Monitor existing lifecycle or transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed
    • Assist as needed with email reporting and insights, identifying trends and opportunities to increase performance
    • Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization
    • Live and breathe email best practices, recommending new ideas & functionality for creative and ensuring our lists are always in peak health
    • Ensure we adhere to email marketing rules in each region you work on; such as GDPR, CAN-SPAM or CASL
    • Maintain a deep understanding of our customer lifecycle, across all platforms and products and understand how email touches each part of the customer journey

    Salary Range: $50-60K base salary.

    Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

     

    We work flexibly at BritBox, to support new markets some work may be conducted outside of US business hours to coordinate with territories in other time zones.

     

    This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.

     

    BritBox International

    $$$

    THE TEAM:

    • Family-owned restaurant group with lots of tenure and brand recognition
    • A role with a lot of autonomy-you will be the sole in house marketer so will have a lot of input in the creative and strategic direction
    • Fun, collaborative team environment
    • Will report into the Chief Operating Officer, no direct reports but will help manage a freelancer.

    WHAT THEY OFFER YOU:

    • Opportunity to work in tandem with agency partners to shape the marketing vision in its entirety
    • Ability to help tell the restaurant’s story and develop their brand/tone and voice in house
    • Competitive compensation package and benefits package including 401(k) plan, generous PTO policy, health care flexible spending, EAP, Long Term Disability, Short Term Disability, Vision, Dental, Medical, and more.

    WHERE THIS SITS:

    • In-office, 5 times a week in Miami Beach, Florida

    JOB ROLES AND RESPONSBILITIES:

    • Create content for all social media channels including Facebook, Instagram, LinkedIn and TikTok
    • Develop compelling organic social media marketing campaigns that help drive engagement, increase follower count, and establish a competitive presence for the brand on social.
    • Partner with agency partners to develop content calendars, digital campaigns, and public relations programs.
    • Work with internal cross-functional teams to develop marketing decks for holidays and private events.
    • Establish and maintain internal communications channels to keep staff aware of current marketing campaigns and promotional efforts.
    • Conduct market research within current customer base as well as competitive analysis to help position the brand and inform future marketing decisions.
    • Stay on top of industry trends.
    • Create the brand voice and tone on social media platforms.
    • Develop content for email marketing and newsletter efforts.

    IDEAL BACKGROUND:

    • Bachelor’s Degree
    • 5+ years of relevant social media and marketing communications experience
    • Background in Hospitality ideal.
    • Highly knowledgeable about all social media marketing platforms including Facebook, Instagram, TikTok and LinkedIn
    • Ability to multitask
    • Strong written and verbal communication skills.
    • Bilingual English/Spanish a plus but not required.

    LHH

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