Marketing Coordinator- Law Firm

Marketing Coordinator 23-00047 – Law Firm

Hartford, CT

Full time-Permanent Direct hire with excellent benefits

Salary doe, 75-95k

Work onsite 3 days and 2 days from home in Stamford

Please no Corp to Corp or 3rd party agencies

We are looking for a Marketing Coordinator with experience working in Legal services or Law firm for our client located in Hartford, CT, If you have a portfolio, please include link on your resume –

• Must have previous experience in legal services or law firm – please ensure that your experience working in legal services or a law firm is highlighted on your resume.

In this position you participate in:

• Implementation of business development and marketing plans
• Management of communications-related programs for the firm, practice groups, industry, and client teams
• Maintain the firm’s brand using established guidelines.
• Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts.
• Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar.
• Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences.
• Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics.
• Advise and train attorneys on social media for business development.
• Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts.
• Assist with the planning and organization of firm marketing events, including pre- and post-event promotion.
• Create marketing collateral and ensure that it stays up to date.
• Maintain relationships with vendors.
• Travel to other offices in the region as needed.

Qualifications

Previous experience working in Legal or Law firm

• Bachelor’s degree in marketing, Digital Media, or related field
• Minimum of three (3) years of marketing or business development experience in a professional services organization; legal industry experience preferred.
• Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary.
• Creative writing and editing skills, along with innovative thinking and approach.
• Excellent project management and organizational skills
• Ability to work in a high-paced environment, independently and as a member of a team with people of all levels.
• Ability to manage time well, prioritize effectively and handle multiple deadlines.
• Experience maintaining social media accounts and creating targeted campaigns.
• Digital marketing experience, including website, social media, and other digital assets.
• Knowledge of social media tools for monitoring, management, and analytics
• Experience with integrating content from social channels across other digital platforms such as websites and blogs
• Clear understanding of emerging tools and trends in digital communications and social media
• Knowledge and proficiency in PC applications, including design programs (such as Adobe, WordPress, etc.) and MS Office, Experience with CRM software, Google Analytics and SEO tools
• Flexibility to work additional hours as needed.

The Custom Group of Companies