Digital Marketing Director

Digital Marketing Director

Rochester, NY

JK Executive Strategies has partnered exclusively with a Rochester-based global technology company that is looking for a Digital Marketing Director to join its team. This position is ideal for someone who is looking to build processes, develop go-to-market strategies, and develop a team.

Our ideal candidate will be a hands-on leader and will have a strong mix of progressive digital marketing, lead generation experience, and strong communication skills. Do you enjoy connecting with highly technical individuals? Are you an undercover engineer in a marketing leader’s body? If so, this could be the right opportunity for you!

Responsibilities:

• Collaborate with the Marketing Director on strategy, prioritization, and execution of activities ranging from lead generation to website feature development to content creation.
• Responsible for the approval of digital content, advertising, customer experience, and website improvements.
• Manage a highly skilled team of marketers to ensure their goals are achieved.
• Be the point of contact for internal stakeholders to ensure product line sales goals are met.
• Responsible for creating digital content that compels potential customers to choose the organization.
• Find meaningful ways to increase the knowledge about the customer for the internal teams.
• Have the desire to understand where customers came from, figure out what they want based on their behavior, and improve based on what they learn.

Qualifications:

• Bachelor’s degree in Marketing, Business or technical field, Masters and/or MBA a plus.
• 7+ years of progressive digital marketing and communications experience, including 5+ years in management.
• Analytical background preferred.
• Must be a hands-on leader and have experience in leading and managing a diverse team.
• Understanding of how to connect every aspect of B2B marketing, with experience, above-average proficiency, and demonstrated success in organic website growth, digital lead generation, marketing automation, and data analysis.
• Experience authorizing original, highly technical content for software and hardware engineers in IT, Defense, or Critical Infrastructure industries.
• Exceptionally high standards and an outstanding eye for detail of both written, graphic, and video content.
• Must possess a deep understanding of data analytics and the ability to turn that data into useful insights that lead to evolving behaviors and actions.
• Creative and strategic leadership capabilities. Curiosity to learn and discover new worlds, an ability to understand complex technology.
• Effective communicator (written and verbal) and interpersonal skills to clearly transmit compelling messages to both technical and non-technical people.

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.

JK Executive Strategies, LLC