Role: Email Marketing Co-ordinator
Contract: Permanent
Location: New York
Work Pattern: Hybrid
Reports to: Lifecycle Marketing Manager
About Us
We are creators and champions of brilliant British telly, and home to the world’s best and largest ever collection. It’s our mission to bring the best and most relevant British TV experience to fans all around the world. We are expanding fast in the media industry’s liveliest sector of streaming and are currently live in North America, Australia, South Africa and the Nordics with more to come…
We’re the lovechild of BBC & ITV – so we have inherited their best traits, however as the cheeky upstart of the family we set out to be different and stand out from the crowd. We always put fans first, (because we are huge ones ourselves!) so we are relentlessly creative as well as commercially savvy and never say no to a challenge, or an adventure.
Ideas are our lifeblood, so we are welcoming and open to all of them – new shows, ways of working, new audiences, modern technology, and new ways to shout out to the world about British TV & what we do. This is where you come in…. we are on the lookout for talented individuals to join our Brit Boxer family and help us to lead and navigate the adventures ahead.
Job Purpose
You’ll work on parts of email operations: managing the email calendar to optimal contact frequency, preparing email templates that hero our shows, segmenting to the right audience, continually applying best practices and suggesting new tests and optimizations to run, and preparing regular reporting on email initiatives.
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The right person for this role is very comfortable working in a fast-paced environment, able to multi-task and prioritize while maintaining an obsessive level of attention to detail.
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S/he should have a strong understanding of direct marketing techniques such as email or push, knowing how to maintain healthy deliverability, what tactics will boost engagement, and an innate desire to deep-dive into everything from lifecycle journey building, to personalization engines to sophisticated user segmentation.
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Skills and Personal Attributes
- Passionate about British TV and SVOD
- A passion and for working in a fast-paced media environment
- Excellent attention to detail
- Process-driven and detail-oriented self-starter, takes initiative, with the ability to juggle multiple priorities and problem-solve
- Excellent ability to communicate insights to a variety of audiences and formats, presenting findings in a way that is clear, concise and actionable
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Qualifications and Experience
- Experience working in digital and email marketing
- Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.
- Understanding of HTML/CSS principles (direct coding not required)
- Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc
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Responsibilities
- Manage the email marketing calendar for BritBox globally, aligning with local content and marketing priorities
- Assist with all aspects of email creation within agreed timelines, building templates, briefing copy and creative assets, and obtaining feedback and signoff
- Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients
- Monitor existing lifecycle or transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed
- Assist as needed with email reporting and insights, identifying trends and opportunities to increase performance
- Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization
- Live and breathe email best practices, recommending new ideas & functionality for creative and ensuring our lists are always in peak health
- Ensure we adhere to email marketing rules in each region you work on; such as GDPR, CAN-SPAM or CASL
- Maintain a deep understanding of our customer lifecycle, across all platforms and products and understand how email touches each part of the customer journey
Salary Range:Â $50-60K base salary.
Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.
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We work flexibly at BritBox, to support new markets some work may be conducted outside of US business hours to coordinate with territories in other time zones.
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This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.
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BritBox International
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