Entertainment Content Creator Jobs

Job Title: Digital Coordinator

Job Summary:

We are seeking a talented and motivated Digital Coordinator to join our team. As the Digital Coordinator, you will play a crucial role in managing our online presence, including website management, social media account management, digital ad deployment, and assisting with various digital design needs. This position is mostly in person. If you are a tech-savvy professional with a passion for digital marketing, design, and website management, we want to hear from you!

This is a full-time role. 

Responsibilities:

• Manage and update the company website, ensuring it is visually appealing, user-friendly, and regularly updated with relevant content.
• Identify and resolve any errors or issues on the website promptly and efficiently.
• Manage on-site reviews.
• Assist with managing the company’s Shopify store, including product updates, and order fulfillment.
• Oversee the company’s creative to ensure congruency across platforms.
• Oversee the company’s social media accounts, particularly Instagram and Facebook, by creating engaging content, scheduling posts, and responding to comments and inquiries. 
• Develop and execute digital advertising campaigns across various platforms to increase brand awareness and drive traffic to our website.
• Collaborate with the marketing team to create compelling graphics and visual assets for online promotions, email marketing campaigns, and social media.
• Create and Publish weekly email and SMS marketing campaigns. 
• Utilize Photoshop and Adobe Illustrator to create high-quality visuals and designs that align with our brand identity.
• Stay updated on industry trends and best practices in digital marketing, design, and website management.

Requirements:

• Proven experience in website and marketing management
• Strong understanding of digital marketing strategies and best practices, including SEO, social media marketing, and digital advertising.
• Proficiency in social media platforms, particularly Instagram and Facebook, including knowledge of analytics and insights.
• Experience deploying and managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, or LinkedIn Ads.
• Excellent graphic design skills, with expertise in Adobe Photoshop and Adobe Illustrator.
• Familiarity with Shopify Plus
• Strong attention to detail and the ability to prioritize tasks in a fast-paced environment.
• Excellent communication skills, both written and verbal.
• Ability to work independently as well as collaboratively within a team.

We provide a supportive and inclusive work environment where creativity and innovation are encouraged. If you are passionate about digital marketing, design, and website management, and want to be part of a growing team, please submit your application, including your resume and portfolio showcasing your relevant work.

Note: Due to the nature of the position, please include samples of your digital design work, such as social media graphics or website designs, in your portfolio.

Ortho Mattress, Inc.

Pharcomed Corp is looking for a Junior Marketing Coordinator to join their team to help launch their multinational hair growth dermocosmetic product line into new territories. This role is available to candidates interested in a part-time opportunity with the potential of converting to full-time.

As a Junior Marketing Coordinator, you will assist in conceptualizing and executing material both traditional and digital for our dermo-cosmetic product line. This includes but is not limited to brand strategy, storytelling ideation, content creation, competitor analysis, KPI tracking and event planning. You will collaborate with the sales team to help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

Responsibilities:

Creative:

• Coordinate print advertising campaigns, including design, production, and distribution of marketing materials and communications to promote awareness and Tricovit brand campaigns to Salon Providers, their clients and end-user.
• Quality assurance of client’s assets for job processing: unit specs, copy, images, files, legal specifications. 
• Lead creative development of merchandising and “swag” to promote Tricovit to clients, including identifying vendors and negotiating costs.
• Manage budgeting and invoicing for marketing materials.
• Create presentations and compile materials for Client meetings and new business pitches.
• Support the creation of product comps.
• Manage and update the company’s website using WordPress or other content management systems.
• Support the implementation of performance marketing initiatives, such as Google Ads or social media advertising.
• Assist in email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Contribute to e-commerce initiatives, including product listings, promotions, and customer support.

Product Development:

• Collaborate with Manager to support new product launches, gaining experience in the process of end-to-end product development.
• Support Manager on product/formula/samples/artwork questions from other teams.
• Prepare competitive product overviews as needed to support product ideation and development. – Includes researching, creating and proposing new product innovation recommendations.
• Participates in brainstorming sessions with Strategy and Creative teams. 

Data / Analysis / Insights Collection:

• Create presentations (PowerPoint), assist proofing and compile materials for Management Meetings covering state of business, financials.
• Attend relevant internal and Client meetings and proactively contribute to conference reports by compiling notes indicating key points and clear next steps. 
• Assist with market analysis including but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance. 
• Prepare competitive product overviews and formula analysis to support product ideation and development.
• Track, analyze and report the success of campaigns and events.

Special Projects:

• Plan and execute campaigns and events.
• Lead shipments of samples between domestic and international cross-functional stakeholders.
• Support team in preparation of management meetings.
• Support departmental leadership in annual strategic planning and budgeting.
• Writing project briefs, providing copy and design direction, managing deadlines and ensuring product messaging and claims are accurate, consistent and ensure legal compliance.

What We Want To See:

• A passion for traditional and digital marketing / social media, influencer and brand ambassador.
• Excellent organizational, project management and problem-solving skills to juggle multiple responsibilities at once and consistently meet deadlines.
• Excellent writing and copy editing skills.
• Comfortable looking and analyzing data to measure performance.
• Collaborative work approach.
• Ability to identify problems head on and propose sustainable solutions in a quick and efficient manner.
• Has a strong creative eye and ability to create and identify brand assets.

*Please send us any work samples you may have.

Requirements:

• Bachelor’s Degree in Marketing, Advertising, Communications or relevant equivalent experience.
• Bilingual in Spanish is highly preferred.
• Experience with WordPress or other content management systems.
• Familiarity with print advertising processes and design principles.
• Basic understanding of budgeting concepts and analytics tools.
• Knowledge of Google Analytics or similar platforms for tracking campaign performance.
• Familiarity with performance marketing tactics, such as search engine optimization (SEO) or pay-per-click (PPC) advertising.
• Understanding of email marketing best practices and tools.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Able to navigate various leadership styles and collaborate with international stakeholders.
• Must be computer literate with proficiency in Adobe Suite, MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software and operating systems.

Pharcomed Corp.

LZMFG is seeking an accomplished professional to spearhead the development and execution of the brand’s global marketing strategy. This pivotal role entails close collaboration with the e-commerce division of Adam LZ, an esteemed content creator and professional driver. Amidst the realm of fervor and distractions, we are in search of an individual who excels under pressure, exhibits a strong work ethic, adeptly communicates with our dedicated fanbase through strategically aligned campaigns, and possesses the flexibility to embark on occasional business travels. The ultimate objective of this role is to propel LZMFG to new heights by instituting a framework of organization and formulating a comprehensive roadmap to achieve our envisioned goals. Given the absence of this position within our organization, the brand manager will rely upon your expertise and visionary leadership to justify, conceive, and meticulously document our creative endeavors.

• Set goals and plan for the business, do research, and report on progress
• Manage and collaborate with brand manager on how to spend the budget, making changes to get the best results
• Lead teams to test different advertising strategies and find what works best
• Work with the media team to create new digital content for social media, our website, and partnerships
• Manage social media channels and develop a posting cadence that effectively communicates to our audience 
• Look for new channels and trends to advertise on, in collaboration with the media team
• Coordinate creative ideas with the Brand team and find the best ways to reach our audience
• Come up with new ideas and collaborate with the brand manager and media team to make them happen
• Manage and develop the framework, set goals, and give feedback
• Improve the performance of our content and report on how well it’s doing
• Work with other departments to plan and create videos and photos
• Make sure the production process runs smoothly, from planning to the final product
• Manage the production schedule according to the marketing strategy and CEO’s direction
• Be on set during production, support the team, and make decisions
• Help with organizing and troubleshooting digital files

Qualifications and Skills

• 5+ Years Experience with Production, and Marketing Campaign Management
• Familiarity working in the E-commerce/Digital Marketing Media Space
• In-Depth Knowledge of Content Platforms (YouTube, IG, TikTok, Facebook)
• Familiar with Project Management Tools such as (ex: Slack, Airtable, Monday.com, and Google Suite)
• Must be organized with strong written and verbal communication skills
• Understanding of all aspects of production (Pre Pro, Videography, Written, Post Production, Dissemination)
• Ability to time block and keep people on track and accountable toward a deadline
• Creative thinker with the ability to pivot and make decisions
• Automotive knowledge is a plus
• Photo and video skills is a plus
• Hands-on experience in Production, and Adobe Creative Suite is a plus
• Understanding of quality and QA process in relation to video production and design (Frame.io)
• Ability to Pre Produce content

Compensation

• Competitive salary commensurate with experience 
• Health Insurance
• PTO (Paid Time Off)
• Exclusive Discount Offerings

This position could be the first of many for our marketing team and we are looking for someone who is hungry to help us build something that others will aspire to be a part of. 

LZMFG

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Senior Manager, Social Media Channels is will understand both the art and science of social marketing, both traditional (PR, etc) and digital (organic media, influencers, etc), and have proven experience managing a large social media budget, multiple campaigns and analyzing results for actionable insights. Will develop and evaluate strategies, plan and execute social efforts, identify and allocate resources (including external agency oversight), and play a large role in achieving our goals and targets for the Alchemee brands (previously The Proactiv Company). This role will closely collaborate with brand marketing, DTC and the Head of Alchemee to identify growth opportunities, propose new social/influencer/PR initiatives, and maximize our visibility in social channels.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Manage the development and execution of our owned social strategies for the brand(s) while working closely with our internal teams and external agencies (PR, media, influencer) to reach KPIs. Define campaign strategies, messaging, and funnels for scalable audience acquisition.
• Have a solid understanding of budget management and work with agencies and own team to project impressions and other KPIs to help increase awareness and sales for the brand(s).
• Develop the owned media strategy and work with social marketing creator and social media community manager, brand and agencies to bring the vision to life. Goal is to increase awareness, impression, engagement in order to help increase sales.
• Identify relevant and engaging PR activities with KPIs.
• Work with social marketing creators to create and execute organic social media posts that engage with the target audiences. Capture results, analyze performance and identify how to optimize for the near future.
• Work with PR agencies to create relevant and engaging PR plans and execute. Measure results, share cross functionally and optimize for the future. Think Omnichannel.
• Drive creative and marketing efforts in the social space and provide creative performance analysis & reporting in partnership with our analytics team.
• Collaborate with our Brand, Product, and Creative teams to provide recommendations on ads, creative, copy, and landing pages to optimize performance for acquiring new, valuable customers.
• Lead influencer marketing strategy work, identify optimal influencers, KPIs and measure results and optimize. Work closely with brand marketing and ensure brand messaging is compliant.
• Understand multi-channel attribution and work collaboratively with other media channels for lift across customer journey.
• Identify partners, negotiate fees, and manage 3rd party and sponsored social media placements.
• Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform etc.) document shifts in allocation from plan and reforecasting based on platform performance and opportunities.
• Manage Social Marketing Creators responsible for creating, trafficking, accurately executing campaigns and ad-hoc reporting.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s Degree or equivalent experience, required.
• 7+ years of paid social and performance marketing strategy experience, required.
• Track record of building and growing large paid social accounts, especially on Facebook/Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms.
• 5+ years of relevant DR marketing, performance marketing, and/or customer acquisition experience.
• Proven understanding of multi-channel attribution.
• Experience executing online marketing campaigns end-to-end.
• Strong analytical and quantitative skills, including high proficiency in Excel, required.
• Experience with web analytics tools, Adobe Analytics and Visual iQ, a plus.
• Experience managing an internal team as well as external agency/resource including media and/or creative agencies.
• Beauty/skincare industry and/or DTC experience a plus.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

Under the general supervision of the VP, Marketing develops strategies, plans and executes advertising, promotion and member communication to reach prospective and existing members. Additionally, this position is accountable for managing multiple marketing, communications and community relations projects and events of moderate to extreme complexity.

DIMENSIONS

• Manages marketing for up to 8 major product lines and up to $1.3MM budget
• Manages the Marketing Project Specialist
• Plays key role in building organization’s growth, generating sales traffic leads into 26 branches and 40-person call center
• Influences the perceived value and quality of $3.6 billion brand (organization)
• Interacts with senior management and product experts/managers
• Operates relational database software, MCIF (Marketing Customer Information File)
• Manages Member Statement content
• Concurrent management of 8-10 complex projects and 6-8 less complex projects to support a $3.6 billion credit union with nearly 200,000 members.
• Manages complex projects that have impact on brand and member growth, member service and credit union profitability.
• Responsible for managing project or event resources: employees, vendors, equipment and facilities.

Supervisory responsibilities

The position reports directly to the Vice President, Marketing. This position has one direct report.

NATURE & SCOPE

• Specializes in the marketing of assigned credit union products including consumer loans (credit card, auto, personal loans, etc.) and deposit marketing. Proactively identifies opportunities and initiates marketing strategies and tactics to increase product penetration, utilization, and profitability of product specialties. Oversees marketing support for Cal Coast Financial Services
• Operates relational database software, MCIF (Marketing Customer Information File)
• Manages marketing activities to support car buying partners (TrueCar and New Cars Inc.).
• Collaborates with the Digital Marketing Team Conceives for the creation of digital assets for product marketing activities (e.g., consumer / member email creation, banner ads, etc.) and acts as a backup for digital content revisions via a content management system.
• Conceives, writes and manages production of fully integrated marketing campaigns across multiple marketing channels. Develops campaigns that are imaginative, engaging, and aligned with the credit union’s brand while also meeting time and budget constraints. Coordinates and ensures accurate and timely communication to employees and management on the execution of marketing campaigns. Crafts talking points as necessary.
• Manages and ensures timely delivery of advertising content on assigned marketing channels. Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes and determines cost benefit and ROI of existing and emerging marketing channels.
• Provides clear instruction and direction to vendors. Identifies vendors as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Evaluates product performance factors and initiates and executes as appropriate the resolution of performance issues.
• Develops and manages marketing budget for assigned products. Assists in the department’s annual budget development. For assigned products and channels, maintains budget records and periodically provides spending reports to the Senior Vice President, Marketing.
• Manages and provides guidance to the Marketing Specialist.
• Manages credit card campaigns designed to attract new members and increase utilization of existing credit card accounts.
• Assists with strategic marketing planning including development of the annual marketing plan. Represents the Marketing Department and serves on credit union strategic initiative teams as assigned. Interacts regularly with the Senior Leadership Team. Using member data from the Marketing Customer Information File (MCIF) independently analyzes member account data and makes recommendation to management for pricing and product development and general marketing strategies. Prepares mailing targets and tracks and measures direct mail and e-mail campaign results. Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Manages monthly member statement content
• Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
• Performs other relevant and related duties as required.

Education, skills, & abilities

The Eight Superpowers

1. Provides leadership through modeling of behaviors and bringing forward new ideas and new ways of doing things.
2. Demonstrates empathy, self-reflection, and adjustment of own behaviors, showing effective emotional intelligence.
3. Practices active listening in communications with others, giving someone full attention and listening to understand, not just respond.
4. Demonstrates grit, persisting in application of knowledge, skills, and behaviors to achieve goals and address obstacles.
5. Models intrinsic motivation; is self-driven to meet or exceed objectives, timelines, and quality measures while building and sustaining effective relationships.
6. Applies creative problem-solving to provide clarity, handle resources under one’s control, and address stressful situations; finds ways to meet individual, team, and member goals, by navigating through barriers.
7. Shares a diverse set of perspectives, work and life experiences, as well as religious and cultural differences. Actively seeks out differences in values, ideas, and priorities. Respects and value the differences of others, including but not limited to: national origin, language, race, color, disability, ethnicity, gender, age, religion, sexual orientation, gender identity, socioeconomic status, veteran status, and family structures. Believes a diverse workplace is essential to the company’s success.
8. Values and shows appreciating for the unique qualities and experiences of each person-inclusion; appreciates and effectively utilizes the talents and skills of others to achieve objectives; is open to the perspective of others; and encourages collaboration, flexibility and fairness. Makes each employee feel valued and supported for their unique qualities.

Other Education, Skills, and Abilities

• An undergraduate degree in Marketing, Advertising, Journalism, Public Relations, or a related discipline; plus five years experience in increasingly more responsible positions working directly with marketing and/or advertising.
• Knowledge of digital marketing practices
• Business acumen and strong critical thinking, writing and oral communication skills.
• Financial Services experience required
• Demonstrated experience with marketing and advertising, including direct mail and postal requirements, media buying and placement and advertising legal compliance. Ability to develop marketing and advertising concepts and manage marketing production processes.
• Ability to prepare and assess Return on Investment Analysis of marketing programs is required.
• Ability to motivate, coach, train, and mentor others
• Excellent organizational skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• .Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to work in a team environment with all levels of credit union staff, as well as to work independently.
• Ability to interact with co-workers, take direction from others, understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES

• Conceives, writes and manages production of fully integrated marketing campaigns for up to 8 major product lines across multiple marketing channels.
• Negotiates and purchases media advertising, printing and mailing services and other creative services.
• Manages content production
• Analyzes member account data and makes recommendation to management for pricing and product development and marketing strategies.
• Monitors and tracks marketing effectiveness.
• Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met.
• Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.

PHYSICAL REQUIREMENTS

• Excellent ability to communicate, both verbally and in writing; ability to tolerate periods

of continuous sitting. Ability to lift up to 25 lbs.

ENVIRONMENTAL CONDITIONS:

• Work is primarily performed within a cubicle office setting and occasional business travel may be required. Subject to standard background noise found in an office environment.

Note: Staff is expected to perform various tasks, projects and administrative duties as assigned.

Management reserves the right to assign or change duties and tasks to this position at their discretion.

Salary Range

$87,878.0560 (min) – $131,817.0840 (max)

California Coast Credit Union

Sequoyah Electric is an industry leader in the design, construction and maintenance of electrical and low voltage systems in the Puget Sound Area.

If you’re committed to customer service and producing an outstanding product, we think you’ll find Sequoyah to be an exciting, enjoyable place to contribute and grow. Voted as a Best Workplace for 9 consecutive years (2014-2022), Sequoyah fosters an environment of teamwork with a commitment to excellence. It’s evident when you walk through our building or jobsites that we enjoy what we do. Whether it’s our jobsite lunches, leadership and field supervisor development programs, annual Winterbash employee appreciation party, employee charity golf tournaments, or community service outings, you’ll enjoy being part of our team!

Job Summary

Working under the direction of the Director of Business Development, the Marketing Coordinator/Manager is responsible for supporting company-wide marketing initiatives including branding, coordinating proposal requests and responses, and creating/maintaining all marketing and sales material (social media content, brochures, flyers, advertisements, newsletters, event invitations, team resumes, website updates, etc.). An ideal candidate will be an energetic, self-directed, detail-oriented, ambitious individual interested in leading the company’s marketing and communications initiatives.

Position Responsibilities

Business Development: Proposals & Interviews

• Responsible for coordination of proposal responses to win new business
• Organizing, planning, writing, coordinating responses to proposal requests
• Coordinating and gathering information from team members (in/out of home office)
• Preparing project teams for interviews: developing presentations and PowerPoints to ensure brand standards are matched and material is delivered and communicated in an effective manner
• Developing internal corporate resumes for team members
• Writing, editing, proofreading materials for accuracy and ensuring all content meets brand standards
• Completing requests for qualifications (RFQ)

Marketing & Digital:

• Research, understanding, and implementation of current marketing/communication trends
• Development of content calendars, marketing strategy and implementation
• Website maintenance and updates as applicable
• Social media development, maintenance, and growth (Facebook, Instagram, LinkedIn, YouTube)
• Developing content and design for: company newsletters, proposal responses, interviews, marketing brochures, flyers, advertisements, sponsorship materials, event invitations, etc.
• Production, direction, and editing of company videos
• Inventory and ordering of marketing give away items and apparel
• Maintaining databases and electronic libraries of various projects, photos, etc.

Communications:

• Primary copywriter and editor for internal and external communications
• Proofreading all marketing materials and materials for other departments
• Creation of press releases and company announcements: project wins, upcoming events, new hires, promotions, other as applicable.
• Content development and creation as applicable

Qualification Requirements

• Bachelor’s degree in Marketing, Communications, or related field plus two years of marketing experience or equivalent combination of education and experience
• Exceptional computer skills (Adobe Creative Suite, including Photoshop and InDesign, desk-top publishing, Excel, Word, PowerPoint, graphic design skills, etc.).
• Knowledge of CRM databases.
• Extensive writing and editing capabilities including copywriting, creative and technical writing; Maintains a continuous attention to detail in composing and proofing materials
• Experience in the construction industry or associated industries and/or understanding of construction a plus

Benefits

• 100% Employer Paid Medical Insurance premiums for employees and eligible dependents
• 100% Employer Paid Dental & Vision Insurance premiums for employees and eligible dependents
• 401(k) and Roth(k) retirement plans with company matching contribution
• Paid PTO plan that includes holidays, vacation and sick time which begins accruing at a rate of 3.077 hours weekly. This includes 7 paid holidays.
• Employer Paid Life and AD&D Insurance for employees and eligible dependents
• Employer Paid Long Term Disability income protection
• May be eligible to receive cell phone allowance
• Fitness Reimbursement Program
• Annual Company Events

Sequoyah is an equal opportunity employer. We are a non‐smoking facility and a drug and alcohol-free workplace. All new hires and employees are subject to drug testing in accordance with company policy.

Sequoyah Electric & Network Services

We are seeking an experienced & dynamic leader to join a rapidly growing healthcare team as their Director of Marketing! This would be on on-site opportunity in Westchester County, NY (close to Mamaroneck area).

RESPONSIBILITIES:

Marketing

• Manage and develop the marketing team; coach, mentor and leverage strengths of individual staff members
• Identify, interpret and capitalize on marketing trends
• Conduct competitive research; use findings to strengthen the company’s market position
• Management and optimize inconsistent marketing budget
• Design strategic plans and execute tactics for marketing, recruitment, and business development teams
• Monitor and measure marketing campaigns for their effectiveness in meeting stated goals and maximizing ROI
• Implement improvements in response to measurement
• Continually support business growth and work to enhance brand and brand awareness; adjust marketing strategy in response to challenging market climate
• Develop key messaging and presentation materials for senior management
• Meet stated marketing goals; effectively execute marketing tactics and programs
• Ensure company trademarks are up-to-date; responsible for all renewals

Business Development

• Internal marketing consultant for all company departments
• Copywriting/editing of all departmental marketing materials and for assorted corporate projects
• Creation and management of all thought leadership pieces for both recruitment and business development
• Implement and manage all sales/marketing software systems – Hubspot, Salesforce, IContact, etc.
• Administration and management of Salesforce.com
• Develop and manage direct mail, advertising, e-mail campaigns, tradeshows, press releases, social media, etc.
• Managed launch of company’s website; responsible for ongoing maintenance and content management for entire site
• Design, manage and properly implement SEO/PPC program for all departments; Engage and oversee freelance help on project
• Implement and manage research projects for all departments
• Develop and manage all BD webinars
• Manage meetings; create and distribute various reports
• Develop and manage department budgets, vendor contracts, negotiations, and proposals
• Oversee public relations; execute tactics, i.e. press release distribution
• Responsible for all internal/external communications functions
• Manage freelancer in creation of all print and digital design
• Secure and source editorial content and contributions for both business development and recruitment purposes

Recruitment

• Develop and manage marketing campaigns for recruitment – including advertising, direct mail, thought leadership, speaking engagements, and events.
• Develop and deliver all recruitment webinars
• Create and develop new advertising concepts for recruitment (possibly work with Aria Marketing)
• Manage and develop of Sendouts cleanup and user functions
• Work with freelancer to create all design and HTML needs
• Develop plan for ongoing outreach to chiefs
• Collaborate with CEO and VPMA to build CME program
• Management and development of various editorial projects with CEO
• Work with VPs to ensure branding, communication and pitch are on target
• Strategize with VPs on ways to grow company
• Create new proposal templates and presentations
• Work with executive team on communications to promote and ensure adoption of internal and external referral program
• Created new communications plan targeting clinicians and clients
• Standardize and strengthen communications to enhance brand value within and outside the organization
• Manage creation of video testimonials and tutorials for Web site
• Acquisition outreach and development
• Source opportunities to gain industry recognition for company, i.e. awards, etc.

Talent Equity Group

THIS IS A TEMP ROLE COVERING FOR A FMLA PREGNANCY LEAVE OF ABSENCE. THERE WILL BE AN OVERLAP FOR TRAINING BEFORE THE LEAVE & LIKELY AFTER FOR KNOWLEDGE TRANSFER. IT’S IMPORTANT THAT IF YOU ACCEPT THE ROLE THAT YOU ARE WILLING TO COMPLETE THE ENGAGEMENT.

THIS JOB CAN BE DONE REMOTELY, BUT WE PREFER CANDIDATES IN THE SOUTHERN CALIFORNIA AREA THAT COULD DO A RARE ONSITE MEETING OR TEAM LUNCH.

FOR THE RIGHT CANDIDATE WE WOULD CONSIDER SOMEONE OUTSIDE THE AREA, BUT YOU WOULD BE REQUIRED TO WORK PDT / PST TIME ZONE.

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Website Marketing Manager: Digital Merchandising / Promotions for DTC / B2C ecommerce site (ecomm platform, CMS, HTML, CSS, traffic-driving analytics)

The Marketing team is seeking a highly skilled Website Marketing Manager to oversee the daily operations of the company.

In this role, you will be responsible for collaborating with the VP of Digital Marketing and working closely with the Marketing and IT teams on digital merchandising for product launches, and the planning and executing of online promotions.

Essential Duties and Responsibilities:

• Oversee the planning and merchandising for promotions and new product launches
• Foster and maintain day-to-day relationships with marketing managers, IT, agency partners, and technology vendors.
• Manage and uphold project schedules and the DTC promotion calendar.
• Take charge of uploading and maintaining blogs on the WordPress platform.
• Drive ongoing site optimization efforts and implement enhancements to the customer journey to improve overall experience.
• Continuously research and implement new technologies aimed at enhancing and optimizing the online consumer experience.

Education and Experience:

• BS in Marketing or related field and/or equivalent work experience.
• 5+ years of experience with digital merchandising on enterprise ecommerce websites.
• Prefers DTC / B2C sales.
• Must include promotions experience (50% of the job). You’ll be working w/ external agencies on promotions content / doing design reviews w/ them & then managing the approval process w/ finance on the promotional pricing. After it’s approved you’ll upload the new content to the site (Salesforce Commerce Cloud through Business Manager).
• Proven ability to effectively communicate marketing requirements to an IT team and technical partners, ensuring delivery aligns with specifications.
• In-depth knowledge of website platforms, ecommerce back-office systems, and systems architecture.
• Strong analytical and project management skills.
• Working knowledge of ecommerce platforms required, Salesforce Commerce Cloud preferred. But willing to accept other ecommerce platforms.
• Experience working in CMS systems. We use Salesforce Commerce Cloud as a CMS working w/ their Business Manager backend. Experience with that would be helpful, but any CMS is welcome.
• Familiarity with WordPress (CMS) helpful, but we only use it for blogging.
• Proficiency in HTML and CSS required. Sometimes when you upload text blocks HTML & CSS is required. (Will NOT be used in the context of email marketing, that’s a different team. It’s about content on the ecommerce site.
• Possess a solid understanding of traffic-driving tactics, including SEM, SEO, paid social, display, email, and in-app marketing.
• Proficiency with Google Analytics. Might be willing to consider a comparable tool.
• Excellent data analysis abilities.
• Effective presentation and exceptional verbal and written communication skills.
• Self-motivated with outstanding leadership capabilities.

Compensation depends on experience but is typically between $45-65/hr W2. We prefer up to $50/hr if possible.

#LI-JB1

KORE1

Become a part of Purpose-Built Trade Co, the leading industrial retailer & Home of the Trades.

Purpose-Built is a growing industrial outfitter and accelerator committed to the essential support of America’s tradespeople. We listen, curate, and develop products and services that drive physical, emotional, and commercial wellbeing.

Our Mission is simple – Make each day, person, and trade #stronger!

Who are we looking for:

The marketing director is laser focused on accelerating amazing creative into actionable purchases. You have a track record of analyzing what drives traffic to both retail and online stores. You can work seamlessly with creative teams to constantly update and deploy the right size & fit creative assets to lowest CPM and highest ROAS channels. Data drives your decision making.

This is what a successful team member does…

• Oversee the development and delivery of deep and actionable strategic and tactical marketing strategies that drive and support both short-term and long-term strategic growth initiatives for all channels of business
• Develop and manage the annual marketing plan and communication strategy by providing actionable tactics and key performance indicators to monitor performance
• Develop and manage the annual marketing P&L budget through a multi-tiered and collaborative planning process for Innovation, Communication & Branding, and Consumer Retail Marketing
• Pushes the boundaries of traditional retail content strategies and develops industry leading content to differentiate the company
• Effectively manages creative workflow, while monitoring team bandwidth, inspiring teamwork, and ensuring the right resources are allocated according to project needs
• Lead efforts of the Social Media Manager to achieve goals as defined in the annual marketing plan and budget. This includes our external events and partnerships.
• Own the performance of Ecommerce.
• Work with creative team to ensure all marketing efforts are on brand and driving the mission.
• Present weekly KPIs to leadership team around traffic, strategy, and other critical initiatives.
• Manage the overall retail calendar including promotional planning, off-site event management, and critical new store opening playbooks.
• Manage and build engaging social media content – including brand ambassador program, tech stacks, etc.
• Present creative in various settings, partnering with key business partners to garner feedback and cultivate consensus
• Collaborate with strategic agency partners to manage eCommerce performance including local SEO to stores and key digital KPIs
• Translate marketing objectives into clear creative strategies while maintaining schedule and budget.
• Establish and implement tracking procedures for all campaigns and marketing activities with a goal of clearly understanding what channels drive profitable traffic
• Constantly maintain a pulse on retail trends – specifically aimed to increase performance of owned brands and their strategic positioning as we grow.

Your background: What kind of person will thrive in this role?

You Should have:

• 5+ years’ of professional experience in marketing, brand management, client or agency-side.
• A strong multi-disciplinary background in Marketing.
• Strong analytic skills
• Proficiency in key Adobe Creative Solutions – including Illustrator, InDesign, Photoshop, etc.
• Working knowledge of today’s digital channels and emerging technologies.
• Strong motivation & self-driven mindset
• Strong team building & communication skills
• Proven ability to effectively delegate, follow up and communicate with various layers of the company
• Demonstrates ability to manage complex and competing priorities with time management and organizational skills
• Schedule flexibility to include evenings, weekends, holidays, and non-business hours
• Exhibits an authentic desire to exceed the customers’ expectations (Welcoming)
• Persuasive, builds enthusiasm, and inspires the customer to buy (Engaging)
• Demonstrates a sense of urgency
• Excellent organization & attention to detail
• Understand what it means to be customer-centric in your approach to everything

And everyone you work with should describe you as…

• A good team player
• A strong communicator who can gauge an audience and adapt accordingly
• Having a positive upbeat personality

And you should be motivated by…

• Learning how to do something well by doing it, not be reading a manual or going to formal training. If you need a ton of handholding or you yourself are a micro-manager, this is not the place for you.
• Working in a lean, results oriented environment, where you’ll be expected to do more, take on more, and achieve more every quarter.
• Having fun in an environment low on politics, high on transparency, and comfortable with jeans, shorts, hoodies, and dogs or kids in the office.

What Benefits do you Receive?

At Purpose-Built we hire the best people and are committed to supporting our team members and rewarding them for their work. You can expect us to offer highly competitive pay, incentives based on company performance and other benefit packages.

Purpose-Built is proud to be an Equal Opportunity Employer

For more information about our business and who we are please visit our website.

We look forward to hearing from you!

Purpose-Built Trade Co.

POSITION: Digital Marketing Manager

SUPPORTED BY: Creative Director

POSITION SUMMARY:

The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.

This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.

This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.

RESPONSIBILITIES:

CRM

• Act as the organization’s primary internal expert on the CRM system
• Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
• Monitor CRM data entry by team members for best practices and coach accordingly
• Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products

CMS

• Engage prospective first-time visitors and re-energize past travelers through website design and content
• Coordinate SEO marketing and content strategy and implementation for web optimization
• Enforce high-quality standards on imagery and video to create the narrative for the destination
• Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
• Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
• Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.

Technology Integrations

• Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
• Manages email marketing lists, distribution of emails, and the measurement of efforts
• Seek new technologies and resources to maximize the understanding of current and potential visitors
• Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites

Digital Advertising

• Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
• Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
• Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
• Work closely with the sales team to maximize room night potential as requested

Other Duties & Responsibilities

• Maintain clear communications with other departments to create an effective team
• Document processes and procedures of the position
• Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
• Maintain performance metrics relative to goals and analyze data for making decisions
• Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
• Assume additional responsibilities as assigned.

The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.

DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:

• Exceptional writing, editing, and proofreading skills with attention to detail and personality
• Ability to work independently as well as with team members
• Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
• Strong customer service skills and the ability to communicate politely and effectively
• Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
• Demonstrated experience as a power user of back-end online technology
• Basic knowledge of database structure
• Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
• A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
• The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
• Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
• Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Minimum of 4 years of experience in digital marketing or related areas
• Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
• Copywriting, verbal communication, and project management skills required
• Strong attention to detail
• Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
• Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
• Organized, self-starter with good time management skills
• Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed

HOW TO APPLY:

• Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).

Visit Mobile