Under the general supervision of the VP, Marketing develops strategies, plans and executes advertising, promotion and member communication to reach prospective and existing members. Additionally, this position is accountable for managing multiple marketing, communications and community relations projects and events of moderate to extreme complexity.
DIMENSIONS
- Manages marketing for up to 8 major product lines and up to $1.3MM budget
- Manages the Marketing Project Specialist
- Plays key role in building organization’s growth, generating sales traffic leads into 26 branches and 40-person call center
- Influences the perceived value and quality of $3.6 billion brand (organization)
- Interacts with senior management and product experts/managers
- Operates relational database software, MCIF (Marketing Customer Information File)
- Manages Member Statement content
- Concurrent management of 8-10 complex projects and 6-8 less complex projects to support a $3.6 billion credit union with nearly 200,000 members.
- Manages complex projects that have impact on brand and member growth, member service and credit union profitability.
- Responsible for managing project or event resources: employees, vendors, equipment and facilities.
Supervisory responsibilities
The position reports directly to the Vice President, Marketing. This position has one direct report.
NATURE & SCOPE
- Specializes in the marketing of assigned credit union products including consumer loans (credit card, auto, personal loans, etc.) and deposit marketing. Proactively identifies opportunities and initiates marketing strategies and tactics to increase product penetration, utilization, and profitability of product specialties. Oversees marketing support for Cal Coast Financial Services
- Operates relational database software, MCIF (Marketing Customer Information File)
- Manages marketing activities to support car buying partners (TrueCar and New Cars Inc.).
- Collaborates with the Digital Marketing Team Conceives for the creation of digital assets for product marketing activities (e.g., consumer / member email creation, banner ads, etc.) and acts as a backup for digital content revisions via a content management system.
- Conceives, writes and manages production of fully integrated marketing campaigns across multiple marketing channels. Develops campaigns that are imaginative, engaging, and aligned with the credit union’s brand while also meeting time and budget constraints. Coordinates and ensures accurate and timely communication to employees and management on the execution of marketing campaigns. Crafts talking points as necessary.
- Manages and ensures timely delivery of advertising content on assigned marketing channels. Reviews content and recommends adjustments that optimize channel effectiveness.
- Analyzes and determines cost benefit and ROI of existing and emerging marketing channels.
- Provides clear instruction and direction to vendors. Identifies vendors as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
- Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Evaluates product performance factors and initiates and executes as appropriate the resolution of performance issues.
- Develops and manages marketing budget for assigned products. Assists in the department’s annual budget development. For assigned products and channels, maintains budget records and periodically provides spending reports to the Senior Vice President, Marketing.
- Manages and provides guidance to the Marketing Specialist.
- Manages credit card campaigns designed to attract new members and increase utilization of existing credit card accounts.
- Assists with strategic marketing planning including development of the annual marketing plan. Represents the Marketing Department and serves on credit union strategic initiative teams as assigned. Interacts regularly with the Senior Leadership Team. Using member data from the Marketing Customer Information File (MCIF) independently analyzes member account data and makes recommendation to management for pricing and product development and general marketing strategies. Prepares mailing targets and tracks and measures direct mail and e-mail campaign results. Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
- Manages monthly member statement content
- Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
- Performs other relevant and related duties as required.
Education, skills, & abilities
The Eight Superpowers
- Provides leadership through modeling of behaviors and bringing forward new ideas and new ways of doing things.
- Demonstrates empathy, self-reflection, and adjustment of own behaviors, showing effective emotional intelligence.
- Practices active listening in communications with others, giving someone full attention and listening to understand, not just respond.
- Demonstrates grit, persisting in application of knowledge, skills, and behaviors to achieve goals and address obstacles.
- Models intrinsic motivation; is self-driven to meet or exceed objectives, timelines, and quality measures while building and sustaining effective relationships.
- Applies creative problem-solving to provide clarity, handle resources under one’s control, and address stressful situations; finds ways to meet individual, team, and member goals, by navigating through barriers.
- Shares a diverse set of perspectives, work and life experiences, as well as religious and cultural differences. Actively seeks out differences in values, ideas, and priorities. Respects and value the differences of others, including but not limited to: national origin, language, race, color, disability, ethnicity, gender, age, religion, sexual orientation, gender identity, socioeconomic status, veteran status, and family structures. Believes a diverse workplace is essential to the company’s success.
- Values and shows appreciating for the unique qualities and experiences of each person-inclusion; appreciates and effectively utilizes the talents and skills of others to achieve objectives; is open to the perspective of others; and encourages collaboration, flexibility and fairness. Makes each employee feel valued and supported for their unique qualities.
Other Education, Skills, and Abilities
- An undergraduate degree in Marketing, Advertising, Journalism, Public Relations, or a related discipline; plus five years experience in increasingly more responsible positions working directly with marketing and/or advertising.
- Knowledge of digital marketing practices
- Business acumen and strong critical thinking, writing and oral communication skills.
- Financial Services experience required
- Demonstrated experience with marketing and advertising, including direct mail and postal requirements, media buying and placement and advertising legal compliance. Ability to develop marketing and advertising concepts and manage marketing production processes.
- Ability to prepare and assess Return on Investment Analysis of marketing programs is required.
- Ability to motivate, coach, train, and mentor others
- Excellent organizational skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
- .Excellent analytical skills and ability to interpret data.
- Knowledge of basic sales skills in order to cross-sell credit union products and services.
- Ability to work in a team environment with all levels of credit union staff, as well as to work independently.
- Ability to interact with co-workers, take direction from others, understand and follow policies and procedures and accept constructive criticism.
MAJOR ACCOUNTABILITIES
- Conceives, writes and manages production of fully integrated marketing campaigns for up to 8 major product lines across multiple marketing channels.
- Negotiates and purchases media advertising, printing and mailing services and other creative services.
- Manages content production
- Analyzes member account data and makes recommendation to management for pricing and product development and marketing strategies.
- Monitors and tracks marketing effectiveness.
- Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met.
- Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
PHYSICAL REQUIREMENTS
- Excellent ability to communicate, both verbally and in writing; ability to tolerate periods
of continuous sitting. Ability to lift up to 25 lbs.
ENVIRONMENTAL CONDITIONS:
- Work is primarily performed within a cubicle office setting and occasional business travel may be required. Subject to standard background noise found in an office environment.
Note: Staff is expected to perform various tasks, projects and administrative duties as assigned.
Management reserves the right to assign or change duties and tasks to this position at their discretion.
Salary Range
$87,878.0560 (min) – $131,817.0840 (max)
California Coast Credit Union
Related jobs:
Job Description
The indie short film Through Your Eyes is seeking talented post-production professionals to join the team. This emotionally driven sci-fi drama runs approximately 12 minutes and follows a desperate granddaughter who tries an experimental treatment to save her grandmother from Alzheimer’s.
Job Responsibilities
-
Sound Designer: Create immersive soundscapes that elevate the storytelling and capture the emotional tone of the film.
-
Colorist: Deliver polished color grading to enhance the sci-fi aesthetic and overall mood of the short film.
-
Composer: Score an original soundtrack that underscores the emotional depth of the narrative.
Requirements
-
Experience in post-production with strong portfolio samples
-
Ability to collaborate with directors and production team to maintain creative vision
-
Passion for storytelling and sci-fi drama content
-
Availability to begin work immediately
Compensation
-
Paid opportunity, rates to be discussed based on experience and portfolio
Crew for Short Film Production
Job Description
A short film production in Broward County is assembling a passionate and reliable crew for an upcoming shoot. This is an excellent opportunity for filmmakers and production professionals looking to gain valuable on-set experience and contribute to a creative project.
Job Responsibilities
-
Assistant Directors (ADs): Keep the set running smoothly with strong communication and organizational skills.
-
Second Camera Operator (FX3): Capture cinematic coverage using Sony FX3 with a creative eye.
-
Production Assistants (PAs): Support across departments with energy, flexibility, and reliability.
Requirements
-
Must have relevant experience for the role applying to.
-
Strong teamwork and communication skills.
-
Availability for the full shoot schedule.
Compensation
-
Paid opportunity; details provided upon selection.
Job Description
A high-octane action film with strong production value is seeking an experienced camera operator to join the crew. This project is a fast-paced, dynamic shoot requiring handheld expertise and familiarity with advanced cinema equipment.
Job Responsibilities
- Operate the camera for action-packed sequences and dynamic scenes
- Collaborate closely with the director and cinematography team to execute the creative vision
- Capture handheld shots with precision and control
- Ensure professional quality footage using the Red Raptor X camera
Requirements
- Proven experience as a camera operator, particularly with handheld shooting
- Strong technical knowledge of the Red Raptor X or similar cinema cameras
- Ability to work collaboratively with a fast-paced production team
- Availability for two weekends in late September
Compensation
- Paid opportunity (rate discussed upon hire)
- Work on a professional film production with industry-standard equipment
- Gain experience on a high-energy, action-focused project
Women’s Board Assistant
Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.
Job Responsibilities
-
Provide administrative support to the Women’s Board team
-
Coordinate scheduling and communication with talent and clients
-
Maintain and update talent portfolios and records
-
Assist with bookings, contracts, and follow-ups
-
Handle general office duties as needed
Requirements
-
Strong organizational and multitasking skills
-
Excellent written and verbal communication abilities
-
Proficiency in office software and scheduling tools
-
Previous agency or entertainment industry experience preferred
Compensation
-
Competitive pay (details provided upon application)
Film Crew and Equipment Needed for Upcoming Production
Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.
Job Responsibilities
-
Provide and operate a fully equipped package truck for production needs
-
Work collaboratively with the production team to execute lighting, grip, and set requirements
-
Assist with setup, operation, and breakdown of production equipment
-
Ensure all gear is properly maintained and functioning throughout the shoot
-
Support all departments in meeting production deadlines and creative goals
Requirements
-
Experience as a gaffer, key grip, swing, or HMU on professional film sets
-
Access to necessary tools and gear for assigned role
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced production environment
-
Reliable and punctual with a commitment to the project schedule
Compensation
-
Pay based on role and experience
-
Meals and on-set amenities provided
-
Networking opportunity with other industry professionals
Wardrobe Assistants – Freelance Opportunities
Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.
Job Responsibilities
-
Handle costume laundry, ensuring all pieces are clean and performance-ready
-
Perform repairs and minor alterations as needed
-
Maintain costume quality and organization throughout the contract
-
Collaborate with the production team to meet wardrobe needs efficiently
Requirements
-
Experience in costume or wardrobe management preferred
-
Ability to perform sewing, repairs, and alterations
-
Flexibility to work within an onboard schedule
-
Professional and detail-oriented approach to costume care
Compensation
-
Flexible onboard schedule
-
Contractor status (not crew)
-
Private cabin accommodation
-
No cruise duties, crew drills, or IPM requirements
Job Description
Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.
Job Responsibilities
Sound Recordist:
-
Record and monitor high-quality production sound during filming.
-
Operate boom microphones, lavaliers, and other audio equipment.
-
Maintain organized sound files and deliver daily backups.
-
Troubleshoot audio issues quickly and effectively.
Driving Production Assistant:
-
Safely transport crew, cast, and equipment between locations.
-
Assist with on-set tasks, including equipment setup and breakdown.
-
Support production team with errands, pickups, and deliveries.
-
Ensure production vehicles are clean, fueled, and ready for use.
Requirements
Sound Recordist:
-
Previous experience in documentary or commercial production.
-
Proficiency with professional audio gear and field mixers.
-
Strong attention to detail and ability to adapt to on-location challenges.
Driving Production Assistant:
-
Valid driver’s license with a clean driving record.
-
Previous on-set production experience preferred.
-
Ability to lift and move production equipment.
-
Strong work ethic, reliability, and problem-solving skills.
Compensation
-
Paid positions; rates to be discussed based on experience and role.
Marketing Coordinator – Team Socials
Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.
Job Responsibilities
-
Plan, create, and schedule high-impact social media content across multiple platforms.
-
Drive brand storytelling with fun, engaging, and unconventional ideas.
-
Collaborate with the creative team to bring unique fan experiences to life online.
-
Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.
-
Engage with the fan community to foster interaction and loyalty.
-
Maintain brand standards while experimenting with creative concepts.
Requirements
-
Proven passion for social media marketing and creative storytelling.
-
Strong understanding of trending social platforms and digital engagement strategies.
-
Ability to work under tight deadlines while maintaining high-quality output.
-
Collaborative spirit with excellent communication skills.
-
Self-driven, adaptable, and committed to pushing creative boundaries.
Compensation
-
Competitive pay, commensurate with experience.
-
Opportunity to work in a high-energy, innovative sports entertainment environment.
Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.
Job Responsibilities
-
Direct live broadcast services, including calling the show, operating switchers, and managing camera operations
-
Coordinate graphics, audio, and technical elements for a professional on-air presentation
-
Operate PTZ and remote cameras in both ENG and studio formats during live services
-
Frame and compose shots, perform smooth camera movements, and multitask during live direction
-
Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters
Requirements
-
Minimum 3 years of experience in live video production or camera operation
-
Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems
-
Strong leadership, communication, and multitasking skills under time-sensitive conditions
-
Physical stamina for extended standing and equipment operation, with excellent vision and hearing
-
Ability to troubleshoot and maintain high technical and creative standards
Compensation
-
Competitive pay based on experience
-
Up to $350 per service for Production Directors
-
Up to $300 per service for Camera Operators
Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.
Job Responsibilities
-
Operate FX9 camera for filming select scenes
-
Assist camera operators and manage equipment setup (Camera Assistant / DMT)
-
Provide hair and makeup services for the host (HMUA)
-
Support general production needs, pickups, and set preparation (Production Assistants)
Requirements
-
Must be available for 3–4 days between September 11th and 22nd
-
Production Assistants must have a valid driver’s license for crew pickups
-
Local or New York-based crew preferred for logistical convenience
-
Portfolio or CV required for consideration
Compensation
-
All roles are paid (rate details upon application)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities