Website Marketing Manager: Digital Merchandising / Promotions for DTC / B2C ecommerce site (ecomm platform, CMS, HTML, CSS, traffic-driving analytics)
THIS IS A TEMP ROLE COVERING FOR A FMLA PREGNANCY LEAVE OF ABSENCE. THERE WILL BE AN OVERLAP FOR TRAINING BEFORE THE LEAVE & LIKELY AFTER FOR KNOWLEDGE TRANSFER. IT’S IMPORTANT THAT IF YOU ACCEPT THE ROLE THAT YOU ARE WILLING TO COMPLETE THE ENGAGEMENT.
THIS JOB CAN BE DONE REMOTELY, BUT WE PREFER CANDIDATES IN THE SOUTHERN CALIFORNIA AREA THAT COULD DO A RARE ONSITE MEETING OR TEAM LUNCH.
FOR THE RIGHT CANDIDATE WE WOULD CONSIDER SOMEONE OUTSIDE THE AREA, BUT YOU WOULD BE REQUIRED TO WORK PDT / PST TIME ZONE.
KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Website Marketing Manager: Digital Merchandising / Promotions for DTC / B2C ecommerce site (ecomm platform, CMS, HTML, CSS, traffic-driving analytics)
The Marketing team is seeking a highly skilled Website Marketing Manager to oversee the daily operations of the company.
In this role, you will be responsible for collaborating with the VP of Digital Marketing and working closely with the Marketing and IT teams on digital merchandising for product launches, and the planning and executing of online promotions.
Essential Duties and Responsibilities:
- Oversee the planning and merchandising for promotions and new product launches
- Foster and maintain day-to-day relationships with marketing managers, IT, agency partners, and technology vendors.
- Manage and uphold project schedules and the DTC promotion calendar.
- Take charge of uploading and maintaining blogs on the WordPress platform.
- Drive ongoing site optimization efforts and implement enhancements to the customer journey to improve overall experience.
- Continuously research and implement new technologies aimed at enhancing and optimizing the online consumer experience.
Education and Experience:
- BS in Marketing or related field and/or equivalent work experience.
- 5+ years of experience with digital merchandising on enterprise ecommerce websites.
- Prefers DTC / B2C sales.
- Must include promotions experience (50% of the job). You’ll be working w/ external agencies on promotions content / doing design reviews w/ them & then managing the approval process w/ finance on the promotional pricing. After it’s approved you’ll upload the new content to the site (Salesforce Commerce Cloud through Business Manager).
- Proven ability to effectively communicate marketing requirements to an IT team and technical partners, ensuring delivery aligns with specifications.
- In-depth knowledge of website platforms, ecommerce back-office systems, and systems architecture.
- Strong analytical and project management skills.
- Working knowledge of ecommerce platforms required, Salesforce Commerce Cloud preferred. But willing to accept other ecommerce platforms.
- Experience working in CMS systems. We use Salesforce Commerce Cloud as a CMS working w/ their Business Manager backend. Experience with that would be helpful, but any CMS is welcome.
- Familiarity with WordPress (CMS) helpful, but we only use it for blogging.
- Proficiency in HTML and CSS required. Sometimes when you upload text blocks HTML & CSS is required. (Will NOT be used in the context of email marketing, that’s a different team. It’s about content on the ecommerce site.
- Possess a solid understanding of traffic-driving tactics, including SEM, SEO, paid social, display, email, and in-app marketing.
- Proficiency with Google Analytics. Might be willing to consider a comparable tool.
- Excellent data analysis abilities.
- Effective presentation and exceptional verbal and written communication skills.
- Self-motivated with outstanding leadership capabilities.
Compensation depends on experience but is typically between $45-65/hr W2. We prefer up to $50/hr if possible.
#LI-JB1
KORE1
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