Marketing Director

Become a part of Purpose-Built Trade Co, the leading industrial retailer & Home of the Trades.

 

Purpose-Built is a growing industrial outfitter and accelerator committed to the essential support of America’s tradespeople. We listen, curate, and develop products and services that drive physical, emotional, and commercial wellbeing.

 

Our Mission is simple – Make each day, person, and trade #stronger!

 

Who are we looking for:

 

The marketing director is laser focused on accelerating amazing creative into actionable purchases. You have a track record of analyzing what drives traffic to both retail and online stores. You can work seamlessly with creative teams to constantly update and deploy the right size & fit creative assets to lowest CPM and highest ROAS channels. Data drives your decision making.

 

This is what a successful team member does…

 

• Oversee the development and delivery of deep and actionable strategic and tactical marketing strategies that drive and support both short-term and long-term strategic growth initiatives for all channels of business
• Develop and manage the annual marketing plan and communication strategy by providing actionable tactics and key performance indicators to monitor performance
• Develop and manage the annual marketing P&L budget through a multi-tiered and collaborative planning process for Innovation, Communication & Branding, and Consumer Retail Marketing
• Pushes the boundaries of traditional retail content strategies and develops industry leading content to differentiate the company
• Effectively manages creative workflow, while monitoring team bandwidth, inspiring teamwork, and ensuring the right resources are allocated according to project needs
• Lead efforts of the Social Media Manager to achieve goals as defined in the annual marketing plan and budget. This includes our external events and partnerships.
• Own the performance of Ecommerce.
• Work with creative team to ensure all marketing efforts are on brand and driving the mission.
• Present weekly KPIs to leadership team around traffic, strategy, and other critical initiatives.
• Manage the overall retail calendar including promotional planning, off-site event management, and critical new store opening playbooks.
• Manage and build engaging social media content – including brand ambassador program, tech stacks, etc.
• Present creative in various settings, partnering with key business partners to garner feedback and cultivate consensus
• Collaborate with strategic agency partners to manage eCommerce performance including local SEO to stores and key digital KPIs
• Translate marketing objectives into clear creative strategies while maintaining schedule and budget.
• Establish and implement tracking procedures for all campaigns and marketing activities with a goal of clearly understanding what channels drive profitable traffic
• Constantly maintain a pulse on retail trends – specifically aimed to increase performance of owned brands and their strategic positioning as we grow.

 

Your background: What kind of person will thrive in this role?

 

You Should have:

 

• 5+ years’ of professional experience in marketing, brand management, client or agency-side.
• A strong multi-disciplinary background in Marketing.
• Strong analytic skills
• Proficiency in key Adobe Creative Solutions – including Illustrator, InDesign, Photoshop, etc.
• Working knowledge of today’s digital channels and emerging technologies.
• Strong motivation & self-driven mindset
• Strong team building & communication skills
• Proven ability to effectively delegate, follow up and communicate with various layers of the company
• Demonstrates ability to manage complex and competing priorities with time management and organizational skills
• Schedule flexibility to include evenings, weekends, holidays, and non-business hours
• Exhibits an authentic desire to exceed the customers’ expectations (Welcoming)
• Persuasive, builds enthusiasm, and inspires the customer to buy (Engaging)
• Demonstrates a sense of urgency
• Excellent organization & attention to detail
• Understand what it means to be customer-centric in your approach to everything

 

And everyone you work with should describe you as…

 

• A good team player
• A strong communicator who can gauge an audience and adapt accordingly
• Having a positive upbeat personality

 

And you should be motivated by…

 

• Learning how to do something well by doing it, not be reading a manual or going to formal training. If you need a ton of handholding or you yourself are a micro-manager, this is not the place for you.
• Working in a lean, results oriented environment, where you’ll be expected to do more, take on more, and achieve more every quarter.
• Having fun in an environment low on politics, high on transparency, and comfortable with jeans, shorts, hoodies, and dogs or kids in the office.

 

What Benefits do you Receive?

 

At Purpose-Built we hire the best people and are committed to supporting our team members and rewarding them for their work. You can expect us to offer highly competitive pay, incentives based on company performance and other benefit packages.

 

Purpose-Built is proud to be an Equal Opportunity Employer

For more information about our business and who we are please visit our website.

We look forward to hearing from you!

Purpose-Built Trade Co.