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Position Summary

The Brand Director – Prepared Cocktails will develop the marketing strategy for new and existing products within the Ready to Drink and Ready to Serve portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Summarize insights, trends, and consumer behaviors into further development of the brand storyline
• Development of line-extensions for the brand – project management of all new packaging, liquid etc.
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
• Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
• Financial Skills: P&L Management (pricing, costs, margins, tax, discounts).
• Relationship Management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
• External: Distributor Partners & Agency Partners: Advertising/Creative/Social Media/PR

Knowledge and Experience

• 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs
• Excellent presentation and communication skills
• Analytical skills- identify the full story and define implications from data analysis
• Forward thinker, who proactively seeks opportunities and proposes solutions.
• Positive attitude and influence.
• Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
• Team oriented player that thrives in a collaborative environment.
• Proficient in Excel, PowerPoint and Word
• Bachelor’s degree in marketing or related field (required); advanced degree (preferred)

The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits

About The Role

Levels, a rapidly growing protein brand in the sports nutrition supplements space, is looking for an experienced Director of Marketing to lead our marketing strategy to drive growth and brand awareness across all platforms. The Marketing Director will be responsible for developing and managing our marketing strategy across our brand to build brand awareness, drive customer acquisition and retention, and engage target audiences. The role requires a detail and data-oriented thinker with excellent communication and management skills. This person should have proficiency in digital marketing, as well as physical retail marketing.

Responsibilities

• Evaluate our current marketing strategy and develop a comprehensive marketing plan to effectively promote and enhance company growth.
• Collaborate with leadership across the company to understand target audiences, market trends, competitor landscape, and incorporate findings into marketing plans.
• Conduct market research and analyze consumer behaviors, market trends, and competitor activities to identify opportunities for the growth of our brand.
• Plan, direct, and coordinate marketing efforts based on all of this information.
• Develop and manage all digital and physical advertising campaigns across all media platforms
• In-depth experience with physical retail marketing methods like in-store brand awareness (in-store signage, banners, and flyers, to engage and attract customers), retailer marketing spend and digital to physical support apps.
• Support digital sales and physical retail brand awareness efforts.
• Coordinate marketing projects from start to finish.
• Identify and organize company participation in conferences and trade shows.
• Develop strategic marketing budgets that allocate resources effectively and measure ad return and cost efficiency.
• Monitor and analyze the effectiveness of marketing campaigns, with relevant KPI’s, and adjust marketing strategy as needed, generating insights and action plans, focused on improving operations.
• Inform senior management about these result in an effective and comprehensive manner.
• Oversee social media marketing strategy and digital marketing strategy.
• Interact and guide the creative team to ensure they are aligned with goals and strategies.
• Experience with relevant software related to performing all of the above requirements.

Requirements

• Degree not required. 7-10 years experience a MUST.
• Proven work experience as a Marketing Director, Marketing Manager, or in a similar role; with at least 5 – 7 years of experience.
• Experience with consumer brands, preferably in the nutrition or supplement category.
• Experience managing a marketing team.
• Extensive physical retail marketing experience for consumer brands.
• A demonstrated track record of directing successful marketing campaigns.
• Effective time management skills and ability to manage multiple projects and related deadlines.
• Strong attention to detail.
• Strong comprehension of data.
• Excellent time management and project management skills.
• Proven decision-making that is driven by data comprehension.
• Proven ability to manage a marketing budget.
• Ability to work with 3^rd party agencies as required.
• Professional and proactive work ethic.
• High competence in project management.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing, including social media marketing and digital content creation.

Benefits

• Full Time
• Competitive Salary + Bonus
• Equity + Performance Incentives
• 401k Matching
• Company Holidays
• Medical/Dental/Vision

Levels will provide relocation support for the right candidate.

Levels

About Cumulus

Does anyone drink hot coffee anymore? – The New York Times, September 2022

How we drink coffee has changed. The Cumulus Coffee Company, headquartered in New York, has created the first-ever solution for brewing premium cold brew at home in a matter of seconds at the push of a button. Through the use of cutting-edge technology coupled with world-class expertise in the science and craft of coffee, Cumulus has succeeded in streamlining, shortening, and consolidating the cold brewing process, and at the same time, has brought all the nuances and flavor variety of hot coffee to the cold coffee space in a way that has never been done before.

The company has raised over $20M in seed funding led by Valor Siren Ventures, with participation from investors including Maveron, Howard Schultz, Linden Ventures, Carter Reum, and Ryan Tedder. The Cumulus machine is currently available for pre-order and the team is rapidly growing to support the customer demand for this exciting product.

This is a unique opportunity to join an early stage business led by functional experts and supported by a world class investment team.

About The Role

As the Director of Growth Marketing, you will manage all aspects of the DTC revenue strategy and execution for the Cumulus brand. This person will own acquisition, conversion, and CRM, spanning across marketing channels. This role is equal parts art and science, blending the need for a rigorous data-oriented, test-and-learn approach across the entire customer journey with an eye for design and an understanding of the importance of premium brand expression. This key role will be responsible for growing online revenue, delivering great brand and customer experiences, and building robust analytical capabilities to maximize revenue, engagement, and retention.

Key Responsibilities

● Lead the growth strategy, execution and analysis across the Cumulus customer lifecycle to drive efficient acquisition, optimized conversion, subscription, and brand advocacy.

● Own all aspects of the performance marketing, eCommerce and CRM businesses, including business planning, content strategy & development, and a robust test methodology within and across channels, with close collaboration from key cross-functional stakeholders.

● Manage the performance and web agencies, and partnering closely with our creative partners to produce compelling content to meet key KPIs

● Oversee performance marketing, website, and CRM content to ensure brand alignment and elevate the customer experience

● Identify, enhance, and manage marketing tech stack to enable and enhance user experience, including performance marketing, analytics, subscription programs, loyalty, reviews, payments, and more.

● Define, test and roll out consumer lifecycle-based marketing strategies that support consumers along their customer journey with Cumulus, driving towards repeat purchase and subscription.

● Lead the build-out and optimization of the performance-marketing engine, instilling a test-and-learn approach to driving conversions and marketing efficiency.

● Oversee the briefing, development, and optimization of growth marketing creative, identifying new ways to capture attention and conversion while keeping to the premium nature of the Cumulus brand.

● Partner closely with supply chain, operations and coffee teams around the web and cross-channel merchandising and product storytelling to drive higher AOV, cross-sell, subscription and win-back.

● Continuously test new marketing channels, merchandising features, and other business opportunities to improve the customer experience and improve revenue/ EBITDA efficiently.

● Work cross-functionally with supply chain, technology, and operations to ensure seamless and intuitive shopping experience.

● Craft the creation of best-in-class, statistically significant measurement and reporting that contributes to a results-driven, test, learn, and optimization mindset.

● Utilize sales data, consumer insights, and analytics to build relevant digital experiences and evaluate overall performance.

Qualifications

● 7+ years of growth experience, preferably in DTC and/or F&B, with P&L responsibility and a track record of driving efficient growth across the customer lifecycle in a brand-focused environment

● Experience building out CRM capabilities, notably email/ SMS journey development, as well as e-commerce merchandising strategies.

● Ability to balance brand guidelines and performance best practices when developing effective creative assets.

● Knowledge of UX/UI, merchandising and commercial best practices that result in customer acquisition, upsell/loyalty, and retention.

● Experience in Shopify, FB Business Manager, and hands-on ESP knowledge (e.g. klaviyo) is a plus

● Solid analytic skills – metrics tracking, dashboard creation, and ability to extract insights

● data and calculate program performance.

● Strong verbal, visual, written communication, and editing skills.

● Strong independent decision-making, organizational, planning, and problem-solving skills.

● Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution and results delivery.

● Passion for coffee, bonus points if you like it cold!

Benefits

● Competitive salary and equity compensation

● High-quality Medical, Dental, and Vision Insurance

● 401(k)

● Life Insurance and Disability Coverage

● Flexible PTO policy

● Cumulus machine and coffee employee discounts

● This is a hybrid position based in NYC, in office days expected of 3-4 each week with management flexibility.

The Cumulus Coffee Company is an equal opportunity employer. Individuals seeking employment are considered without regards to race, sex, color, religion, national origin, age, disability, marital status, pregnancy, unemployment status, or sexual orientation.

The Cumulus Coffee Company

Director of Digital Marketing- Dallas, TX

Located in Dallas, Five Star Global is looking for a motivated Director of Digital Marketing to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing strategy and executing through multi-channels. Selling and marketing successful events, membership groups, and media is key to the overall success of FSG. This position reports to the CEO and plays an integral role on the Leadership team

Responsibilities:

• Work with the CEO, senior leadership and the company’s teams to develop and support corporate strategy, developing new and innovative lead generation channels and digital products for new and existing verticals for continued growth across the media and conference areas of the business
• Translate strategy into the overall goals of the business that become tactical financial and operational milestones using budgets, forecasts, and effective monitoring tools
• Cost efficiently drive online traffic and presence to generate traffic for digital and email publications, membership groups and events
• Develop best-in-class processes around tech-enabled, digital publications and create new digital products and channels
• Develop and integrate tools necessary to drive and measure performance around operating metrics (KPI’s) and establish procedures that allow for corrective actions when necessary
• Perform continuous analysis and review of digital operating functions
• Lead and support the identification of cost reductions and operational improvements.
• Develop and maintain excellent relationships towards internal and external stakeholders by identifying their needs and expectations and incorporate these into the operational plan
• Leverage network and drive revenue through sustained advertisement partnerships
• Work with the marketing and editorial team in writing and reviewing engaging content across multiple industries

Qualifications:

• Bachelor’s Degree in related field, MBA a plus.
• Minimum of 7 years of relevant and progressive work experience in digital publishing, including other more general digital and event marketing roles
• Experience leading multiple departments with varied team members
• Strong process improvement experience a plus
• Experience in the banking/finance industry a plus, but not required
• Proficient in GA and GTM
• Must be willing to work in the Dallas market

About Five Star Global

Based in Dallas, Texas, Five Star Global is comprised of Five Star Institute (FSI) and the Alliance of Merger and Acquisition Advisors (AM&AA).

FSI is a national trade association supporting the U.S. residential mortgage and real estate market, through membership groups, publishing, conferences, education services, and strategic events. FSI advocates on behalf of and for industry stakeholders on policy matters and interests established to protect, preserve, and promote homeownership. Five Star currently serves thousands of members and has an even larger readership base through its publications, DSNews & MReport. Learn more at http://TheFiveStar.com

The Alliance of Merger & Acquisition Advisors® (The Alliance) is the premiere International Organization serving the educational and resource needs of the middle market M&A profession. Formed in 1998 to bring together CPAs, attorneys and other experienced corporate financial advisors, The Alliance’s 1100+ professional services firms – including some of the most highly recognized leaders in the industry—draw upon their combined transactional expertise to better serve the needs of their middle market clients worldwide. Learn more at https://amaaonline.com

Five Star Institute

Happy V is the first vertically integrated women’s wellness company that uses technology, health, and education to create solutions focused on women’s health at every stage of their lives.

Happy V is one of sunny South Florida’s fastest-growing e-commerce women’s wellness brands. Founded in 2019 by necessity, our goal is to provide women with effective, high-quality, easy-to-use wellness products along with informational content that covers the A-Z’s of feminine health.

The Happy V team is tight-knit, creative, high-performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a massive opportunity for career growth as Happy V continues to expand at a fast pace.… If you’re up for the challenge, you should definitely keep reading.

What We’re Looking For:

As the Influencer + Partnerships Marketing Coordinator, you’ll be responsible for sourcing Influencers, User-Generated Content (UGC) creators, and Affiliates while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, UGC, and affiliate marketing, and enjoy working with influencers to drive brand awareness.

What You’ll Be Doing:

• Work alongside the Senior Communications Manager to source, onboard, and manage influencers, UGC creators, affiliates, and external relationships/partnerships.
• Responsible for sourcing and building relationships with influencers, content creators, and affiliates, ideating user-generated content surrounding current trends, managing a creator database, and reporting on the success of different campaigns and initiatives.
• Manage and grow Happy V’s existing Affiliate Marketing Program.
• Develop, optimize, and implement an Affiliate Marketing program leveraging ShareASale and Refersion.
• Support with Influencer and UGC creator strategy including, but not limited to, building briefs, pitching influencers, contract signing, and content delivery management.
• Collaborate with the marketing team to develop UGC and influencer collaboration strategies that drive brand awareness and engagement.
• Stay updated with social media trends and adapt Influencer and UGC strategies accordingly to stay relevant.
• Identify and establish partnerships with potential influencers, UGC creators, and affiliates relevant to the brand.
• Develop innovative Affiliate and Influencer strategies for new social and digital platforms with an emphasis on Instagram, TikTok, and YouTube.
• Partner with social and creative teams to support and ideate influencer content.
• Activate influencer channels to help support seasonal brand and product campaigns.
• Leverage a clear understanding of the various creator tiers and their respective goals/KPIs.
• Report to leadership on influencer analytics referencing Tribe Dynamics.
• Work collaboratively with the fulfillment team to successfully execute PR, Influencer, UGC Creators, Affiliate, and Industry Expert mailers.
• Coordinate influencer giftings and mailings in partnership with external agencies.
• Order boxes, tissue paper, swag, products, and anything necessary to support Happy V’s activations and initiatives.
• Support with administrative tasks, including scheduling calls, list building, influencer marketing calendar management, etc.
• Coordinate with the marketing team to execute successful events and activations to shine a light on Happy V.
• Additional tasks to support the Marketing team as needed.

Qualifications:

Professional

• 3+ years of experience in affiliate marketing, influencer relations, marketing, and/or talent management
• Experience working in a fast-paced, entrepreneurial team environment
• Ability to respond quickly to changing priorities
• Excellent verbal communication skills and high attention to detail
• Organized and able to manage multiple initiatives and lines of communication.
• Experience with platforms Refersion, Tribe Dynamics, and ShareASale
• Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
• Experience building and scaling brand affiliate and influencer programs
• Experience with internal tools used to source and manage relationships
• Familiarity with data-keeping and the use of tools such as Google Analytics, Google Sheets, and more
• Proven ability to meet deadlines and work on multiple projects simultaneously

Personal

• Excellent interpersonal and relationship-building skills
• An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
• An interest in feminine wellness 
• A forward-thinking, positive can-do attitude 

Benefits:

• Medical, Dental, and vision insurance
• 12 days PTO + your birthday off
• 12 paid holidays
• Bi-Annual Performance Reviews
• Continued education reimbursement
• Meals provided (in-office)
• Monthly Supplement Wellness Products Provided

How to Apply:

We need 2 things from you…

• Your resume
• A cover letter explaining why you’re excited about this position.
• Please send your resume and cover letter to: [email protected]

Please Note: If you’re selected as a candidate, you will be required to do a small assignment.

Happy V

POSITION SUMMARY:

The primary objective of the Brand Manager is to first and foremost understand the customer shopping behaviors, demographics, and psychographics, and how they apply to our brands. Understanding these customer patterns should inform a brand plan which focuses on 1) Relevant marketing messages and content to the right consumer segments 2) Working with the merchant team, identify new product innovations. 3) Understand the key sales drivers for the brand. Coordinate promotional go-to market plans with the Marketing and Merchandising teams 4) Manage the brand P&L and develop strategies that foster growth and drive increased profitability.

The Brand Manager will be the “voice” of the brand and help coordinate all stakeholders to align with the brands main objectives. They will also foster and nurture the brand image and reputation internally and externally.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Understand the brand’s target audience, competitive landscape, and overall industry trends.
• Develop and execute an overall brand operating plan that coordinates merchandising, marketing, operations, and finance. The role requires collaboration across departments and functions to ensure the consistency of the brand vision and messaging across all channels.
• Facilitate the development/execution of strategies that support growth for the brand which includes:
• Coordination with marketing and go-to-market strategies and tactics to drive topline sales and customer retention and acquisition.
• Identifying opportunities to drive new product innovations that will excite our new and existing customers.
• Manage the performance of the brand through coordination of the functional team which includes:
• Review cross functional plans to heighten awareness and close gaps.
• Resolve competing priorities between functions with sponsorship of Senior Leadership.
• Represent the customer and the brand in key company decisions.
• Provide performance feedback to functional leaders.
• Direct cross functional teams encompassing merchandising, marketing, finance, and operations to increase customer consumption.
• Continuously identify, create, communicate, and execute on next generation new brand development programs.
• Leverage existing brand development programs to achieve established business unit revenue and profitability targets.
• Present to and influence executive level staff on business unit strategy and progress.
• Other job duties as defined.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree preferred or equivalent years of experience.
• 5+ years’ experience in a Multi-Channel and Multi-Brand environment leading initiatives.
• Must be Manager level or above not currently sitting on the Senior Leadership Team (for Internal candidates only)
• Strong strategic and tactical management skills including market and channel strategy development, product planning, new product development, cost reduction, customer communications, financial planning, and execution.
• Working knowledge of Marketing, Finance, Merchandising and Operations.
• Ability and desire for upward mobility.
• Proven ability to identify the metrics to drive success, measure KPI’s, socialize understanding, and drive initiative to completion.
• Experience working cross functionally and interacting with, influencing, and presenting to partners at all levels.
• Excellent communication, presentation, cross-functional collaboration, and relationship building skills are critical.
• Strong strategic business analytical skills required.
• Strong Microsoft Office skills required.

Wolferman’s Bakery

We are seeking a Product Manager who will have global responsibility for the growth of innovative products in the Orthopedic Visualization and AED portfolios. In this critical position, you will have global upstream responsibility for product development and downstream responsibility in the U. S. Your primary focus will be on the successful global commercialization of products through short- and long-term strategic projects. In driving the growth of your portfolio, you will have great latitude to determine the direction and initiatives you choose to implement. Make your business case, and you will earn the enthusiastic support of our amazing leadership team of successful industry executives. Close collaboration with other talented individuals on our Marketing, Clinical, Sales and Research & Development teams is essential.

Your day-to-day activities in this exciting and ever-changing role will include but are not limited to: product development, product launch, sales training content creation, customer collateral, surgeon and customer education for products and procedures, sales support, key opinion leader development, product life cycle (PLM) management, and market data analysis. You should have a clear understanding of marketing principles, superior project management skills, and excellent communication skills.

CONMED is a leader in medical technology. We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results, you’ll find a group of people here that shares your passion for meaningful work. You’ll be supported by a leadership team that promotes engagement through professional development, new challenges, and growth opportunities over the course of your career. Come inspire us through your dedication, creativity, and exceptional performance – we’ll do the same for you!

What You’ll Do:

• Develop and execute product positioning and branding strategy resulting in CONMED products becoming the standard of care
• Initiate and coordinate product launches, executing activities in collaboration with Clinical, Sales and Research & Development teams
• Work with Sales, Marketing and financial team members to create and implement pricing/financial programs for new and existing products
• Maintain and distribute competitive information to field sales and management
• Create promotional, educational, clinical, and other support programs and materials to grow existing and newly launched products. Evaluate the effectiveness of such programs and drive improvements
• Develop and update competitive intelligence and establish product positioning, sales force training and education that incorporates competitive intelligence. Partner with the sales team
• Develop close relationships with key opinion leaders for the benefit of CONMED
• Align and support cross functional teams including R&D, S&OP, Quality, Regulatory, Customer Experience, and Manufacturing to drive commercial success of the assigned portfolio
• Responsible for management of assigned expenses within budget
• Normal office conditions with up to 60% travel (including international and some weekends).

What You’ll Bring:

• Bachelor’s Degree or equivalent required; MBA preferred
• 5+ years related experience in successful marketing roles in the medical device industry
• Strong knowledge of surgery preferred
• Ability to lead and contribute to interdisciplinary teams with demonstrated results
• Proven ability to execute projects within timeline and budget
• Demonstrated strong organizational and communication skills
• Demonstrated ability to build relationships with sales teams and physicians
• Thorough knowledge of relevant anatomy, surgical procedures and clinical needs
• Thorough knowledge of surgeon and sales education process
• Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint

Requirements:

• Ability to meet with customers at hospitals and to be a member of a credentialing agency.

CONMED Corporation

Job Title: Direct-to-Consumer (DTC) Growth Marketer (SEO, Paid Search, Email, SMS, Direct Mail)

Hours: Full-time, Salaried

Location: Northbrook, Illinois

CALLING ALL BADASS CONSUMER GROWTH HACKERS

The Company:

WE ARE A FAST-GROWING (2x growth Y/o/Y) DIRECT-TO-CONSUMER STARTUP…NOT YOUR TRADITIONAL PLUMBING COMPANY. 

We believe that we can build a $1 billion dollar company over the next 20-years, and we’re looking to make our first-ever dedicated growth marketing hire to help us lead the charge.

J. Blanton Plumbing is one of the largest and fastest growing residential home service companies in the country. 

Our customers are every homeowner in Chicago. And as long as people use the bathroom and shower, they will always need us. THIS MAKES US ENDURINGLY PROFITABLE.

With the heart of a startup, we are at the forefront of modernizing a massive and recession-proof industry

Do you have what it takes?:

Tired of marketing nonessential brands and products for a company that is losing money?!?!!??!!?

We are looking for someone who is ready to challenge the norm and has a desire to disrupt one of the largest and most traditional industries in new dynamic ways. 

If you have deep experience growing direct to consumer brands, primarily through digital means, and are super scrappy, this is the place for you.

Digital Growth Marketing Manager:

As our FIRST Growth Marketing hire, you will play a crucial role in driving the expansion and success of our direct-to-consumer business through strategic and innovative marketing efforts.

You will be responsible for developing and scaling marketing plans and tactics that achieve measurable growth outcomes. Your expertise in digital marketing, coupled with your motivation to identify and seize growth opportunities, will be instrumental in achieving our business objectives.

Overall responsibilities: 

• GROW OUR BUSINESS
• Search engine optimization (SEO)
• Paid search
• Email marketing
• SMS marketing
• Direct mail
• Audience Segmentation
• Acquisition marketing
• Conversion-rate optimization

Day-to-day responsibilities include: 

• Continually develop new experiments (A/B testing) to drive our growth efforts
• Create & manage SEO strategy for a portfolio of websites, focused on growing organic volume and revenue
• Launch and optimize campaigns on Paid Search
• Support day-to-day administration of search engine optimization (SEO) campaigns and strategies of branded website properties and landing pages
• Identify and target new keywords on search engines (e.g., Google, Bing) to enhance rankings
• Provide recommendations for optimizing website architecture, content, linking, and other factors to improve SEO and SEM positions for target keywords
• Planning and optimizing creative email campaigns
• Planning, optimizing, and scaling paid ad campaigns
• Utilizing data to pivot marketing campaigns for more engagement and conversions
• Extracting key data to create reports for stakeholders
• Assist in other marketing or company initiatives.

J. Blanton Plumbing

The safety and wellbeing of our customers and employees is our top priority. Most of our Corporate office operates remotely as we continue to closely monitor COVID-19 updates at the national and local levels (some positions may operate on-site).

Populus is an amazing company where our employees stay because they love their teams and the growth opportunities. Additionally, we offer a competitive 401K match, a generous paid time off package, and Health Benefits.

Our mission is to provide a broad range of quality financial products and services delivered with best-in-class customer service. We work and lead with integrity, and we celebrate employees who exemplify our values. Come join our team!

The CRM Manager is responsible for the creation, execution, and analysis of multi-channel, customer lifecycle programs. The CRM Manager will actively participate and support the strategy and development of CRM programs. The CRM Manager will work across the marketing and product teams to develop and implement strategies to improve CRM program performance. The CRM Manager will be responsible for managing CRM platforms, maintaining calendars, and prioritizing initiatives.

Populus Financial Group is a results-oriented, fast-paced, and growing organization, in the middle of a digital transformation. This role will support Populus’ CRM strategy and execution and will report directly to the Senior Manager, CRM.

Major Responsibilities

• Manage all aspects of email, SMS, and push campaign production under tight deadlines with accuracy, including:
• Content creation and copywriting
• Segmentation and targeting
• Scheduling, setup, testing, and deployment
• Deliverability, monitoring, and campaign reporting
• Be the subject matter expert for our CRM platform and tools: Marigold Engage+, Stensul, Google Analytics, and Litmus.
• Compile, track, and analyze campaign performance, as well as subscriber growth and CRM health metrics.
• Manage the email marketing calendar to ensure organizational alignment and timely email deployments.
• Assist with list management: importing, exporting, segmenting, and setting up recurring jobs.
• Collaborate with marketing team to develop, implement, manage, and optimize consumer messaging for all products.
• Work cross-functionally with Product Managers, IT, Channel Managers, Operations, analytics, and external partners to execute projects.
• Analyze messaging performance and make improvements to lifecycle communications.
• Drive revenue and improve ROI on marketing email and transactional email campaigns.
• Support the marketing team in the development of new business materials, presentations, and proposals.
• Serve as a subject matter expert on digital marketing trends, technologies, and compliance (including CAN-SPAM and TCPA).

Key Competencies

• Strategic and creative thinker with proven analytical and problem-solving capabilities.
• Willing to question status quo to improve marketing program and results.
• Exceptional interpersonal skills: ability to interact and communicate with all levels of the organization.
• Detail and results-oriented with excellent execution.
• Accountability of actions and ownership of tasks and duties.
• Passion for efficiency and seeks opportunities for improvement.
• Desire to take initiative.
• Thrives in a fast-paced, collaborative environment.
• Shares feedback in a positive manner.
• Strong organizational skills and attention to detail
• Effective project management skills and ability to manage multiple projects simultaneously.
• Manage shifting priorities with hard deadlines and multiple tasks with limited supervision.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, or business preferred.
• 3+ years of experience managing email and SMS marketing programs
• Experience with several email service providers and/or cross-channel campaign management platforms (Marigold Engage+ preferred)
• Experience customizing standard reports and creating new explorations in Google Analytics and Looker Studio, required.
• Working knowledge of HTML and email coding best practices, preferred
• Proficiency in Microsoft Office Suite, required
• Word: Edit text documents and create templates
• Excel: Run and create functions, pivot tables, and charts
• PowerPoint: Create presentations and slideshows
• Experience crafting high-quality campaign copy and managing all aspects of copy development: sourcing, writing, editing, and proofing, required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.

While performing the duties of this job, the employee is regularly required to sit, stand, or walk; use hands to finger, handle, or feel; reach with hands and arms; stoop or bend; and talk or hear. The employee must occasionally lift and/or move up to 50 lbs. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.

Position Type/Expected Hours of Work

This is a full-time position, days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. CT. This position might require after-hours and weekend work.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.

Disclaimer

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.

EEO Statement

Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.

Populus Financial Group

GalaxyCon LLC is looking for a full-time Email Marketing Coordinator that is passionate about Geek and Pop Culture to help with our live Pop Culture Events, E-Commerce store, and Virtual Events.

GalaxyCon is a worldwide leader in connecting fans with their favorite celebrities, artists, writers, cosplayers, and creators. GalaxyCon is the largest independent organizer of Geek Pop Culture Events, which include GalaxyCon, Animate!, and Nightmare Weekend branded events, as well as virtual events featuring celebrity meet and greets, interactive Q&A sessions, and private autograph signings.

This is a full-time position based out of our Fort Lauderdale, FL. offices. This is not a remote position. Salary is based on skill level and experience. If interested, please email [email protected] with your resume and a brief cover letter explaining why you are the right person for the job.

Responsibilities:

• Collaborate with our marketing team to plan and execute email strategies for our live events, e-commerce store, and virtual events.

• Write related campaign and announcement ad copy, including post copy, headlines, and calls to action.

• Effectively prioritize projects and deliver multiple email campaigns based on a defined email marketing plan and audience.

• Develop mobile-friendly emails using third-party email service providers.

• Route email creative through stakeholder approval process and collaborate with the graphics team.

• Participate in the quality assurance process.

• Monitor email performance and contribute to reporting and enhancing processes.

• Collaborate with team members in marketing, fulfillment, talent, and e-commerce.

• Stay up to date on email best practices and research the competitive landscape to identify new opportunities.

• Maintain best practices.

• Perform other job-related functions as assigned.

Qualifications/Requirements:

• One year of relevant experience.

• Strong understanding of digital marketing principles.

• Familiarity with MailerLite, MailChimp, Klaviyo, or another email platform for creating campaigns and list management.

• Extreme attention to detail and highly organized.

• Robust knowledge and a keen interest in popular culture, such as movies and celebrities. A fondness for geek culture is critical in this role.

• Familiarity with Photoshop.

• Proficiency with Google Drive, including Google Docs and Google Sheets.

• Understanding of exporting and managing lists.

• Works well under pressure, can meet deadlines in a calm manner, and can work on multiple projects simultaneously.

• Ability to thrive in an entrepreneurial environment.

• Impeccable written and verbal communication skills.

• Creativity, flexibility, and initiative.

* Some travel required. Email Marketing Coordinator should be prepared to travel to at least 5 out of state events per year.

Who are we?

• GalaxyCon is based in Fort Lauderdale, FL, and is one of the largest independent producers of pop culture comic-con events in the United States.
• GalaxyCon is in the happiness business. We put on festivals with the purpose of delivering joy, nostalgia, and meaningful human connection.
• Our guiding principle is to connect people with similar interests. We do this by coordinating content/panels/guests and volunteer opportunities for people who enjoy the same things.
• We commit to being helpful, to lending a hand when asked, or when we can see someone needs help.
• We value diversity of backgrounds and perspectives as much as we embrace the diversity of geek interests. We’re all on the same team.

If this position resonates with you and you have the qualifications to succeed in this role, please send a resume to Mike Broder [email protected] with a cover letter and resume.

Benefits include Medical (50%), Dental (100%), Vision (100%), 401k (matching), & PTO.

Find out more about our events at www.galaxycon.com

GalaxyCon LLC.