Position Summary
The Brand Director – Prepared Cocktails will develop the marketing strategy for new and existing products within the Ready to Drink and Ready to Serve portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
- Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
- Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
- Effectively manage brand budgets to optimize marketing spend
- Summarize insights, trends, and consumer behaviors into further development of the brand storyline
- Development of line-extensions for the brand – project management of all new packaging, liquid etc.
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
- Invest time into the development of direct reports and identify opportunities for advancement within Proximo
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Key Competencies
- Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
- Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
- Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
- Financial Skills: P&L Management (pricing, costs, margins, tax, discounts).
- Relationship Management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
- External: Distributor Partners & Agency Partners: Advertising/Creative/Social Media/PR
Knowledge and Experience
- 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Analytical skills- identify the full story and define implications from data analysis
- Forward thinker, who proactively seeks opportunities and proposes solutions.
- Positive attitude and influence.
- Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
- Team oriented player that thrives in a collaborative environment.
- Proficient in Excel, PowerPoint and Word
- Bachelor’s degree in marketing or related field (required); advanced degree (preferred)
The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo Spirits
Related jobs:
CDL-A Tour Driver for Experiential Marketing Event Tour
A national experiential marketing tour is seeking an experienced and dependable CDL-A driver to join the team. This exciting opportunity runs from late May through December and includes travel to major NASCAR races and other high-profile events across the country. If you’re passionate about logistics, events, and road life, this is the perfect role for you.
Job Responsibilities
-
Safely operate a 53’ tractor-trailer and transport branded assets
-
Assist with event setup, strike, and day-to-day production needs
-
Support the tour manager to ensure flawless event execution
-
Comply with DOT and FMCSA HOS regulations
-
Maintain and clean the vehicle and all transported assets
-
Handle physical duties including lifting up to 75 lbs, building flooring, truss, and climbing ladders
Requirements
-
CDL-A license with a clean driving record
-
Ability to work independently while on the road
-
Must be able to commit to the full tour duration (May 21 – late December)
-
Strong communication, time management, and logistical skills
-
Must be comfortable performing both driving and setup duties
Compensation
-
$2,000 per week
-
Daily food per diem (GSA rates)
-
Hotel stays covered (all travel points go to the driver)
-
1099 contractor position
Crew Call for Faith-Based Feature Film ‘Beautifully Bruised’
Job Description
A powerful faith-based feature film is now hiring passionate crew members for Beautifully Bruised, a redemptive drama filming in the Richmond/Houston area. The film tells the courageous story of a single mother raising a child on the autism spectrum while overcoming abuse, trauma, and hardship. Anchored by themes of faith, strength, and purpose, this production aims to inspire audiences through a story of survival and spiritual resilience.
This is a meaningful opportunity for creatives who want to work on a mission-driven project that offers both storytelling impact and industry experience.
Job Responsibilities
- Contribute to the development and execution of a feature film in key crew roles
- Collaborate with the director and production team to bring a powerful story to life
- Maintain professionalism, creativity, and purpose-driven focus on set
Open Positions Include:
- Assistant Writer
- Director
- Assistant Producer
- Cinematographer
- Wardrobe
- Makeup Artist
- Sound Manager
- Assistant Marketing & Promotions
Requirements
- Prior experience in chosen crew role is preferred
- Must be reliable, creative, and committed to the production schedule
- Passion for storytelling with purpose and heart
- Must be based in or able to work in the Richmond/Houston area
Compensation
- Unpaid (Deferred pay and on-screen credit provided)
- Meaningful credit and experience on a full-length feature film
- Opportunity to work on an inspiring project with impact
Hiring Warehouse Associate and Office Clerk for Film Equipment Rental Company
Job Description
A well-established film equipment rental house is hiring for two key positions to support its camera, grip, and lighting rental operations. The company is seeking a part-time Warehouse Associate and a full-time Office Clerk to assist with daily logistics, client service, and gear management. This is a great opportunity to join a respected company serving the entertainment and production industry for over 30 years. Applicants should be passionate about film production equipment, customer service, and teamwork.
Job Responsibilities
Warehouse Associate:
- Inspect, test, and maintain grip and lighting gear
- Check orders for accuracy and working condition of equipment
- Load/unload trucks and maintain organization in the warehouse
- Perform preventative maintenance and minor/mid-level repairs
- Safely operate company vehicles (CDL with air brake endorsement preferred)
Office Clerk:
- Answer and route incoming calls professionally
- Greet and assist clients with equipment needs
- Maintain and update rental records and paperwork
- Use office equipment and rental software competently
- Support general administrative duties and assist team as needed
Requirements
- Warehouse: Knowledge of grip/lighting gear and mechanical aptitude
- Valid driver’s license required; CDL preferred or willingness to obtain
- Must have reliable transportation
- Office Clerk: Strong communication and customer service skills
- Familiarity with office procedures, software, and etiquette
- Friendly, organized, and detail-oriented work style
Compensation
- Paid positions
- Warehouse: Part-time
- Office Clerk: Full-time, Monday–Friday, 8:30 AM to 5:30 PM
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities