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Job Title: Direct-to-Consumer (DTC) Growth Marketer (SEO, Paid Search, Email, SMS, Direct Mail)
Hours: Full-time, Salaried
Location: Northbrook, Illinois
CALLING ALL BADASS CONSUMER GROWTH HACKERS
The Company:
WE ARE A FAST-GROWING (2x growth Y/o/Y) DIRECT-TO-CONSUMER STARTUP…NOT YOUR TRADITIONAL PLUMBING COMPANY.
We believe that we can build a $1 billion dollar company over the next 20-years, and we’re looking to make our first-ever dedicated growth marketing hire to help us lead the charge.
J. Blanton Plumbing is one of the largest and fastest growing residential home service companies in the country.
Our customers are every homeowner in Chicago. And as long as people use the bathroom and shower, they will always need us. THIS MAKES US ENDURINGLY PROFITABLE.
With the heart of a startup, we are at the forefront of modernizing a massive and recession-proof industry
Do you have what it takes?:
Tired of marketing nonessential brands and products for a company that is losing money?!?!!??!!?
We are looking for someone who is ready to challenge the norm and has a desire to disrupt one of the largest and most traditional industries in new dynamic ways.
If you have deep experience growing direct to consumer brands, primarily through digital means, and are super scrappy, this is the place for you.
Digital Growth Marketing Manager:
As our FIRST Growth Marketing hire, you will play a crucial role in driving the expansion and success of our direct-to-consumer business through strategic and innovative marketing efforts.
You will be responsible for developing and scaling marketing plans and tactics that achieve measurable growth outcomes. Your expertise in digital marketing, coupled with your motivation to identify and seize growth opportunities, will be instrumental in achieving our business objectives.
Overall responsibilities:
- GROW OUR BUSINESS
- Search engine optimization (SEO)
- Paid search
- Email marketing
- SMS marketing
- Direct mail
- Audience Segmentation
- Acquisition marketing
- Conversion-rate optimization
Day-to-day responsibilities include:
- Continually develop new experiments (A/B testing) to drive our growth efforts
- Create & manage SEO strategy for a portfolio of websites, focused on growing organic volume and revenue
- Launch and optimize campaigns on Paid Search
- Support day-to-day administration of search engine optimization (SEO) campaigns and strategies of branded website properties and landing pages
- Identify and target new keywords on search engines (e.g., Google, Bing) to enhance rankings
- Provide recommendations for optimizing website architecture, content, linking, and other factors to improve SEO and SEM positions for target keywords
- Planning and optimizing creative email campaigns
- Planning, optimizing, and scaling paid ad campaigns
- Utilizing data to pivot marketing campaigns for more engagement and conversions
- Extracting key data to create reports for stakeholders
- Assist in other marketing or company initiatives.
J. Blanton Plumbing