POSITION SUMMARY:
The primary objective of the Brand Manager is to first and foremost understand the customer shopping behaviors, demographics, and psychographics, and how they apply to our brands. Understanding these customer patterns should inform a brand plan which focuses on 1) Relevant marketing messages and content to the right consumer segments 2) Working with the merchant team, identify new product innovations. 3) Understand the key sales drivers for the brand. Coordinate promotional go-to market plans with the Marketing and Merchandising teams 4) Manage the brand P&L and develop strategies that foster growth and drive increased profitability.
The Brand Manager will be the “voice” of the brand and help coordinate all stakeholders to align with the brands main objectives. They will also foster and nurture the brand image and reputation internally and externally.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Understand the brand’s target audience, competitive landscape, and overall industry trends.
- Develop and execute an overall brand operating plan that coordinates merchandising, marketing, operations, and finance. The role requires collaboration across departments and functions to ensure the consistency of the brand vision and messaging across all channels.
- Facilitate the development/execution of strategies that support growth for the brand which includes:
- Coordination with marketing and go-to-market strategies and tactics to drive topline sales and customer retention and acquisition.
- Identifying opportunities to drive new product innovations that will excite our new and existing customers.
- Manage the performance of the brand through coordination of the functional team which includes:
- Review cross functional plans to heighten awareness and close gaps.
- Resolve competing priorities between functions with sponsorship of Senior Leadership.
- Represent the customer and the brand in key company decisions.
- Provide performance feedback to functional leaders.
- Direct cross functional teams encompassing merchandising, marketing, finance, and operations to increase customer consumption.
- Continuously identify, create, communicate, and execute on next generation new brand development programs.
- Leverage existing brand development programs to achieve established business unit revenue and profitability targets.
- Present to and influence executive level staff on business unit strategy and progress.
- Other job duties as defined.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree preferred or equivalent years of experience.
- 5+ years’ experience in a Multi-Channel and Multi-Brand environment leading initiatives.
- Must be Manager level or above not currently sitting on the Senior Leadership Team (for Internal candidates only)
- Strong strategic and tactical management skills including market and channel strategy development, product planning, new product development, cost reduction, customer communications, financial planning, and execution.
- Working knowledge of Marketing, Finance, Merchandising and Operations.
- Ability and desire for upward mobility.
- Proven ability to identify the metrics to drive success, measure KPI’s, socialize understanding, and drive initiative to completion.
- Experience working cross functionally and interacting with, influencing, and presenting to partners at all levels.
- Excellent communication, presentation, cross-functional collaboration, and relationship building skills are critical.
- Strong strategic business analytical skills required.
- Strong Microsoft Office skills required.
Wolferman’s Bakery
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