POSITION SUMMARY:
The primary objective of the Brand Manager is to first and foremost understand the customer shopping behaviors, demographics, and psychographics, and how they apply to our brands. Understanding these customer patterns should inform a brand plan which focuses on 1) Relevant marketing messages and content to the right consumer segments 2) Working with the merchant team, identify new product innovations. 3) Understand the key sales drivers for the brand. Coordinate promotional go-to market plans with the Marketing and Merchandising teams 4) Manage the brand P&L and develop strategies that foster growth and drive increased profitability.
The Brand Manager will be the “voice” of the brand and help coordinate all stakeholders to align with the brands main objectives. They will also foster and nurture the brand image and reputation internally and externally.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Understand the brand’s target audience, competitive landscape, and overall industry trends.
- Develop and execute an overall brand operating plan that coordinates merchandising, marketing, operations, and finance. The role requires collaboration across departments and functions to ensure the consistency of the brand vision and messaging across all channels.
- Facilitate the development/execution of strategies that support growth for the brand which includes:
- Coordination with marketing and go-to-market strategies and tactics to drive topline sales and customer retention and acquisition.
- Identifying opportunities to drive new product innovations that will excite our new and existing customers.
- Manage the performance of the brand through coordination of the functional team which includes:
- Review cross functional plans to heighten awareness and close gaps.
- Resolve competing priorities between functions with sponsorship of Senior Leadership.
- Represent the customer and the brand in key company decisions.
- Provide performance feedback to functional leaders.
- Direct cross functional teams encompassing merchandising, marketing, finance, and operations to increase customer consumption.
- Continuously identify, create, communicate, and execute on next generation new brand development programs.
- Leverage existing brand development programs to achieve established business unit revenue and profitability targets.
- Present to and influence executive level staff on business unit strategy and progress.
- Other job duties as defined.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree preferred or equivalent years of experience.
- 5+ years’ experience in a Multi-Channel and Multi-Brand environment leading initiatives.
- Must be Manager level or above not currently sitting on the Senior Leadership Team (for Internal candidates only)
- Strong strategic and tactical management skills including market and channel strategy development, product planning, new product development, cost reduction, customer communications, financial planning, and execution.
- Working knowledge of Marketing, Finance, Merchandising and Operations.
- Ability and desire for upward mobility.
- Proven ability to identify the metrics to drive success, measure KPI’s, socialize understanding, and drive initiative to completion.
- Experience working cross functionally and interacting with, influencing, and presenting to partners at all levels.
- Excellent communication, presentation, cross-functional collaboration, and relationship building skills are critical.
- Strong strategic business analytical skills required.
- Strong Microsoft Office skills required.
Wolferman’s Bakery
Related jobs:
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.