About The Role
Levels, a rapidly growing protein brand in the sports nutrition supplements space, is looking for an experienced Director of Marketing to lead our marketing strategy to drive growth and brand awareness across all platforms. The Marketing Director will be responsible for developing and managing our marketing strategy across our brand to build brand awareness, drive customer acquisition and retention, and engage target audiences. The role requires a detail and data-oriented thinker with excellent communication and management skills. This person should have proficiency in digital marketing, as well as physical retail marketing.
Responsibilities
- Evaluate our current marketing strategy and develop a comprehensive marketing plan to effectively promote and enhance company growth.
- Collaborate with leadership across the company to understand target audiences, market trends, competitor landscape, and incorporate findings into marketing plans.
- Conduct market research and analyze consumer behaviors, market trends, and competitor activities to identify opportunities for the growth of our brand.
- Plan, direct, and coordinate marketing efforts based on all of this information.
- Develop and manage all digital and physical advertising campaigns across all media platforms
- In-depth experience with physical retail marketing methods like in-store brand awareness (in-store signage, banners, and flyers, to engage and attract customers), retailer marketing spend and digital to physical support apps.
- Support digital sales and physical retail brand awareness efforts.
- Coordinate marketing projects from start to finish.
- Identify and organize company participation in conferences and trade shows.
- Develop strategic marketing budgets that allocate resources effectively and measure ad return and cost efficiency.
- Monitor and analyze the effectiveness of marketing campaigns, with relevant KPI’s, and adjust marketing strategy as needed, generating insights and action plans, focused on improving operations.
- Inform senior management about these result in an effective and comprehensive manner.
- Oversee social media marketing strategy and digital marketing strategy.
- Interact and guide the creative team to ensure they are aligned with goals and strategies.
- Experience with relevant software related to performing all of the above requirements.
Requirements
- Degree not required. 7-10 years experience a MUST.
- Proven work experience as a Marketing Director, Marketing Manager, or in a similar role; with at least 5 – 7 years of experience.
- Experience with consumer brands, preferably in the nutrition or supplement category.
- Experience managing a marketing team.
- Extensive physical retail marketing experience for consumer brands.
- A demonstrated track record of directing successful marketing campaigns.
- Effective time management skills and ability to manage multiple projects and related deadlines.
- Strong attention to detail.
- Strong comprehension of data.
- Excellent time management and project management skills.
- Proven decision-making that is driven by data comprehension.
- Proven ability to manage a marketing budget.
- Ability to work with 3rd party agencies as required.
- Professional and proactive work ethic.
- High competence in project management.
- Excellent interpersonal, written, and oral communication skills.
- Experience with digital marketing, including social media marketing and digital content creation.
Benefits
- Full Time
- Competitive Salary + Bonus
- Equity + Performance Incentives
- 401k Matching
- Company Holidays
- Medical/Dental/Vision
Levels will provide relocation support for the right candidate.
Levels
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