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Senior Digital Marketing Manager

New York HQ – Open to Hybrid

Global CPG organisation

Want to join a growing category?

Do you possess a deep knowledge in paid marketing and growth strategy ??

On behalf of a global, multimillion CPG organisation we are appointing a leader in digital marketing, you will manage a small team with responsibility for driving growth across DTC, Amazon 1P & 3P, E-retailers and B2B websites . You will be in close contact with commercial, senior leadership and the global business, reporting directly to the VP Marketing.

To succeed here you will need – Personality, tenacity, ability to work autonomously and be able to think creatively to grow your business/team as well as support the wider business.

A fabulous energetic team, passionate about the business, product and team, highly collaborative business with potential to grow your career at pace.

The Role

  • Build and deliver holistic digital marketing strategy, while influencing the brand’s global digital strategy.
  • This role will work closely with Brand Marketing/Commercial and other peers to ensure consistency and growth through all digital channels.
  • Own the relationship with the global media agency to optimize brand and performance media strategies.
  • Establish and communicate the creative requirements to support the digital channels.
  • Plan and budget for brand and performance marketing channels, including, but not limited to: Upper funnel media, SEM, SEO, Paid Social, Display Retargeting, Display Prospecting and Affiliate Marketing.
  • Develop and own CRM strategies across direct mail, email, and SMS.
  • Analyze business trends, sales, and performance within all marketing channels to continuously maximize profitability and brand impact.
  • Create and maintain performance marketing dashboard reporting on core business KPIs as well as individual channel performance.
  • Build a first in class team.

The Person

  • Bachelor’s degree required, preferably in Marketing, Business, or Economics
  • 8+ years of retail or ecommerce and digital marketing experience
  • Partners and influences international teams on content creation, calendar integration, asset sharing.
  • Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
  • Comfortable in fast-changing, fast paced environment with tight deadlines and the ability to multi-task and prioritize projects.

CSG Talent

Infomedia & the role

Infomedia is a leading global provider of SaaS and DaaS solutions to automotive industry. Headquartered in Australia, Infomedia has been at the forefront of vehicle and customer lifecycle system innovation for more than 30 years. We develop online parts selling systems, service quoting and inspection solutions, data analysis, predictive marketing and eCommerce solutions to help our OEM and Dealer customers grow sales and elevate customer experience.

Our data-driven software solutions are used each business day by over 250,000 dealership personnel, to manage the vehicle and customer lifecycle – they are produced in more than 40 languages and at work in 186 countries. Their powerful search functions and intuitive, user-friendly interface helps boost efficiency, profitability and customer retention for OEM Parts and Service Departments.

Expectations of the role

This position will involve working with the Global Marketing team, and across all US based functional teams to support Infomedia’s Marketing program for the Americas region.

This position has a start date of July 1st, 2023.

What you will do

  • Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.
  • Collaborate with the global marketing team in Australia to execute local programs across industry research, product marketing and sales campaigns
  • Provide insights to assist in localising and creating sales materials used for proposals and product presentations
  • Work with product team in developing competitive insights across various product categories
  • Coordinate attendance at special industry events, projects, and conferences
  • Work with the sales team to provide local support for lead generation campaigns, including A/B testing and optimization to drive conversions
  • Provide local market insights to support the execution of digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing
  • Identifying marketing opportunities to grow sales and traffic to our website
  • Provide sales enablement support to Infomedia’s data partners in the Americas.
  • Obtain customer testimonials and coordinate NPS satisfaction surveying
  • Contribute ideas for Thought Leadership content that is relevant for the Americas market
  • Leadership and coaching of a marketing team located in various regions.
  • Strategic GTM planning to support Americas sales activities
  • Performance Tracking and management reporting

What you will bring

To perform this job successfully, you will bring a ‘can do’ attitude, be willing to operate in a global setting that is fast paced with great opportunities to learn and grow. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • BA/BS in Marketing, Business, Communications or equivalent working experience
  • Experience working in the automotive industry is ideal – must exhibit a clear understanding of the latest automotive aftersales industry marketing trends
  • At least 10 years or more of related professional marketing experience
  • Experience in leading a multi-functional marketing team (end to end)
  • A solid understanding of ‘integrated marketing’ strategies – you will be responsible for identifying new opportunities to promote and market our products/services to the target audience.
  • Excellent ability to communicate in a clear and concise manner verbally and in written form.
  • Ability to convey technical concepts to non-technical audience
  • Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms
  • Research and analytical skills
  • An understanding of digital marketing tools and tactics

Prior experience in a high-growth technology company servicing complex industrial customers is essential. A proven record of accomplishment of sales and retention in multi-national industrial accounts with experience in personally developing top line sales in the millions on an annual basis. Record of accomplishment of implementing new business development plans within multi-national industrial accounts which at least meet, but preferably exceed business goals.

Why choose us?

Put simply, we are a business who are a global leader in our industry on the cusp of a period of growth, innovation and evolution and we have no plans to slow down anytime soon. We develop innovatively crafted, data driven cloud software solutions for some of the best and most well-known automotive brands across the globe. The day-to-day varied work coupled with our relaxed, informal, yet high performing environment are the key things that makes our team happy.

Culture and Benefits

Here at Infomedia we take our team members and our service very seriously. We live by our core values of: Accelerating Performance, Driving Innovation & Service, Navigating Global, Steering Locals and Having Fun in the Fast Lane. We work hard but we play hard too. We offer a robust benefits package including paid parental leave, flexible working arrangements, health benefits, growth and career development and recognition.

About Infomedia

Infomedia offers its Microcat® EPC, Superservice™ Quoting & Inspection software, Infodrive™ Data & Analytics, SimplePart™ ecommerce platform as ‘turn-key’ solutions to our OEM customers and their dealership networks.

  • 30 years industry experience
  • Established global operations throughout 186 countries in over 40 languages
  • Our software is used by over 250,000 automotive industry professionals around the world.

Please note that you must have valid identification to work in the United States to be eligible for this role, and only candidates who meet the above criteria will be contacted.

Infomedia is an equal opportunity employer and welcomes all qualified applicants. Infomedia does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Infomedia

What’s Supportiv?

Supportiv is a peer-to-peer mental and emotional well-being platform that actively helps users with their everyday struggles, 24/7/365, at 1/10 the cost of therapy for true accessibility. 

Based on a multi-patented process, users are matched, according to their natural language expressed needs, in less than one minute, to a dynamically formed peer group chat that is live-moderated by trained professionals. As the chat unfolds, we understand more about what the user needs and precision-match hyper-relevant healthcare resources and services, in real-time. 

Supportiv enables users to cope with, problem-solve, and heal from mental health struggles in an ultra user-friendly, practical, tactical way, outside the confines of the broken US mental health system – by harnessing the power of AI and natural language understanding (NLU). 

Supportiv serves top employers and health plans, including two Fortune 5 companies. 92% of users rate the experience 4 or 5/5 stars, and we offer proprietary outcomes measurements unmatched in the industry.

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

You:

  • Want your work to directly improve people’s mental health
  • Are a creative storyteller and enjoy using text and images to convert viewers to chat users
  • Enjoy incorporating client needs and feedback into your creative efforts
  • Think outside the box during brainstorming, but marry art and science (data) for improving performance
  • Consider yourself a performance marketer at heart, and enjoy the challenge of reaching month-over-month goals
  • Continuously analyze digital marketing trends and design campaigns to determine best practices
  • Have exceptional proofreading and written communication skills
  • Are self-motivated and dependable with strong strategic thinking skills and the ability to navigate complex client needs
  • Demonstrate proven ability to work well with a team and thrive in a fast-paced environment
  • Highly organized and detail-oriented with a proven ability to multi-task, manage multiple projects and clients

Your Experience

  • Proficient in all areas of digital marketing (inbound and outbound), including but not limited to social media platforms, email marketing, landing page optimization, website analytics, and monitoring/reporting/optimization
  • 2-3+ years creating, executing, managing and optimizing digital ad campaigns (Facebook, Google, LinkedIn, Instagram, TikTok, and other non-conventional platforms) including search and display channels (PPC, programmatic display, retargeting social, etc)
  • 2-3+ years copywriting, designing and testing content using Canva or equivalent
  • Experience creating and executing B2B2C email campaigns
  • Experience getting into the mindset of both end user consumers and buyers/decision-makers
  • Strong familiarity with optimizing direct ad spend (Facebook required)
  • Strong familiarity with demographic, geo, employer, and other targeting methods 
  • Experience quickly iterating, optimizing budget and creative for ad campaigns
  • Familiarity with A/B testing, identifying friction points and improving conversions
  • Proven initiative researching best practices and new ideas, and clearly presenting them to the team with supporting data
  • Attention to detail, the ability to execute with excellence, and manage deadlines

Supportiv’s Offer

  • Competitive compensation package ($100-$125K salary range)
  • Comprehensive health benefits for you (100% paid) and your dependents (75%), including vision and dental, for full-time, US-based employees
  • 401k with vested match for full-time, US-based employees
  • Remote and location agnostic within US time zones
  • Flexible work, time-off and company-wide PTO time periods
  • Free, unlimited use of Supportiv’s anonymous peer support
  • Collaborate in a multidisciplinary, close-knit, all-star team
  • Learning and development budget for conferences and courses 
  • In-person team gatherings with a team building, non-work emphasis

Interview Process

  • [30 min] Initial screen: experience and cultural fit
  • [Take Home] Show us a digital ad campaign that you’ve created yourself, and/or mockups you sent to a designer. If you haven’t created your own ads before, make a couple for your favorite brand in Canva. Create 2-3 of your own sample ads for Supportiv. Include campaign objectives, your role in the project and success metrics.
  • [45 min] Q&A with company VP, Client Success and End User Activation
  • [30 min] Q&A with company Co-Founders
  • Reference check and make you an offer

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

Supportiv

About you:

WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.

Responsibilities include but are not limited to;

  • Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
  • Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
  • Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
  • Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
  • Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
  • Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities

Requirements

Need to Have

  • Bachelor’s degree or equivalent work experience
  • Proven experience in search and/or integrated digital marketing with 3+ years of experience
  • Experience managing $1M+ annual budgets
  • Dedicated to meeting and exceeding client expectations
  • Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
  • Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
  • Ability to work with a high level of efficiency and accuracy under tight deadlines
  • Strong attention to detail and fidelity to industry best practices
  • Experience training/managing/mentoring junior digital marketers

Nice to Have

  • E-commerce & retail advertiser experience a plus
  • Experience working closely with cross-channel integrated media teams
  • Understanding of statistical measurement
  • Familiarity with MTA/MMM attribution methodology

Benefits

About Us:

We are Performance Branding experts, working with scalable and enterprise brands including The North Face, Vans, and Proximo Spirits. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation. Partnered with a brand’s value proposition, our integrated media and personalized content solutions prioritize profits and growth over channel optimization, taking a holistic approach to marketing programs, and training our people across every channel. We use the best technology available along with proprietary tools delivering the best performance for our clients.

Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

We offer a competitive salary and benefits based on ability level including:

  • Base salary DOE ($60,000-$237,500)
  • Unlimited vacation policy
  • Monthly Internet Stipend
  • Medical insurance
  • Remote work opportunity (This is a remote role, but must be based in Mexico City)

WITHIN

Summary of the Position: The Associate Director of Digital and Web Marketing will oversee the company’s digital marketing and web development strategy to drive profitable growth and achieve leadership of Nutramax products. The Associate Director of Digital and Web Marketing will be a strategic leader who drives impactful online experiences that drive growth in Nutramax’s online presence and internal capabilities. They will be an integral member of the Commercial team, leading the strategy and performance of all activities across all digital platforms. This position will directly lead the digital marketing team and the web development team, as well as work cross-functionally with brand teams, sales, innovation, creative, and more. Responsibilities include Website Design & Development, Social media, SEO/SEM, Programmatic, Email, CRM, Video, and Analytics.

Roles and Responsibilities:

  • Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
  • Lead the development of digital marketing strategies in digital platforms and tactics including Social media, SEO/SEM, Programmatic, Email, CRM, Video, Analytics, and additional emerging opportunities.
  • Responsible for the integration of all digital tactics and channels across all brands to create awareness, demand, and loyalty.
  • Manage and grow capabilities of the digital team, which includes digital marketers and web developers.
  • Optimize all company and brand websites to be mobile-first, content-rich, and overall optimized for performance from a UX/UI, and development standpoint.
  • Lead and facilitate the website redesign and website optimization processes from concepting, to hand-off, to launch.
  • Maintain expertise in digital marketing, web development, UX/UI, competition, identifying trends and online growth opportunities.
  • Develop annual budgeting and marketing plans with cross-functional team.
  • Collaborate cross-functionally with ecommerce, retail, and sales teams to digitally support product promotions and go-to-market strategies from concept to launch.
  • Drive marketing technology innovations, including the continued optimization of our Veterinarian platform, brand websites, and direct to consumer capabilities, and other opportunities.
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Regular attendance is required

Minimum Requirements:

  • Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
  • Strong commercial and analytical skills – experience analyzing data and actively communicating business unit KPI’s to the executive team and other business units through reports and QBR’s
  • Experience designing and measuring media and audience-based tests in a variety of channels to better optimize assets and tactics
  • Experience with P&L management, digital marketing, web development, and design
  • Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
  • Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
  • Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, and video.
  • Demonstrated ability to dive deep into understanding the product, the business, and the competitive landscape

Education and Experience:

  • Bachelor’s degree in marketing or related business degree required, MBA preferred
  • 10+ years’ experience in the direct-to-consumer digital marketing and web development space
  • 5+ years’ experience leading a digital marketing or web development team
  • Demonstrated track record of success leading digital channels across multiple platforms and customer touchpoints

Supervisory Responsibilities: Yes

This position is 100% on site in our Lancaster, SC headquarters.

Nutramax Laboratories

We need someone to sit on our executive team and be the expert with respect to all things marketing with the others who are experts in all things everything else.

We need someone to help us get our message out and bring us more people that we can help.

You will have a big sandbox to build the castle basically as you see fit and a leadership team committed to giving you what you need to get there.

Online efforts have historically been a big part of what we do, but we want to do other things and are looking to you for your ideas and leadership.

Plus, our clients are businesses and business owners, so you are attracting the attention of successful, cool, and dynamic people.

We are a fast growing law firm and were the 14th fastest growing law firm in the country in 2018. We’d love to see you in the office every day in San Diego (you’ll work side by side with and report to the owner of the Firm), but we are open to a remote working relationship with the right candidate.

Responsibilities

• Oversee all members of the Marketing Team

• Develops marketing plans with strategies and tactics (both short and long range) to ensure that the firm reaches or exceeds revenue targets

• Understand target audiences and develop marketing plans and digital campaigns with specific objectives across different channels and segments

• Translate highly technical concepts into straightforward, persuasive, actionable content

• Ability to plan, manage and drive successful execution of initiatives in support of revenue, sales, profitability and growth. Ability to adapt strategies based on data.

• Weekly check-ins with Owner; quarterly check-ins with leadership team.

• Creates and implements marketing metrics systems that track results so there is a data driven feedback system to aid in decisions

• Other duties as may be assigned by the Owner or that are needed to be successful in your position

Education And Experience

• B. A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.

• Experience in developing and managing budgets, hiring, training, developing, appraising, and supervising personnel preferred

• A strong track record and prior marketing experience, with or without a degree, is essential. More than 10 years of marketing experience and more than 5 years in a leadership role.

• Deep understanding of all aspects of internet marketing

• Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.

Expected Results

• Marketing Plan is developed no later than January 15th of each year.

• Significant measurable increases tied to marketing activities with respect to “contacts,” “leads,” “qualified leads,” “consults,” and new clients.

• Execute actions necessary to meet quarterly objectives.

• Realize minimum 3-5x ROI average on campaigns throughout the year.

• 90% of assigned tasks are completed by the established due date and within budget.

• 95% of events produced on-time and under budget..

• B. A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.

Experience in developing and managing budgets, hiring, training, developing, appraising, and supervising personnel preferred

A strong track record and prior marketing experience, with or without a degree, is essential. More than 10 years of marketing experience and more than 5 years in a leadership role.

Deep understanding of all aspects of internet marketing

Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.

Perks And Benefits

We envision a starting salary of approximately $125k-$165k with an extremely generous performance based bonus structure that provides the ability to essentially double your base salary in the first year.

Open to remote work with fully paid travel to San Diego, as needed.

Awesome health benefits including medical, dental, vision. We are committed to the health of our employees and our benefits reflect that.

401(k) match

Generous and flexible PTO policy

Paid holidays and sick time

Others benefits provided by our Chief Happiness Officer

Aquent Talent

Onward Search needs an Email Digital Channel Producer for our client a financial services organization.

You’ll join the Email Marketing team to assist in the design, development, testing & deployment of email campaigns.

• Pay $55-68.75hr

• 6 month opportunity, full-time hours, benefits will be offered.

• Hybrid onsite Tues, Wed, Thurs in Los Angeles, CA

As a Email Digital Channel Producer you’ll:

  • Utilize your deep knowledge of Salesforce Marketing Cloud and Journey Builder as well as your working knowledge of salesforce.com or similar enterprise CRM to build and deploy email campaigns.
  • Develop, code, and broadcast emails to intended audiences that meet documented business requirements.
  • Gather email and landing page requirements, including audience, content and design materials.
  • Demonstrate a deep knowledge of coding practices (HTML and CSS) for different email client as well as a deep understanding of email campaign and email UX design best practices
  • Perform A/B testing and testing using other types of testing methodologies
  • Demonstrate a general understanding of JavaScript (AMPScript preferred but not required).
  • Works with cross-functional teams to manage and deliver channel programs
  • Derive data- first insights to identify opportunities for optimization.
  • Measure and drive email performance with a data-first approach through continual reporting, optimization, and experimentation
  • Prepare accurate reports on project and campaign performance. Understands digital KPIs
  • Contribute to process improvement to maximize efficiencies in creating digital experiences

Skills & Experience needed:

  • Baseline: 5+ years experience working as an email producer, coder or similar
  • Tech Savvy: Utilizes enterprise tools (MarTech Stack. E.g. Email: Salesforce Marketing Cloud Web: Adobe Web Stack)
  • Drives Results: Utilizes analytic resources and technologies (Adobe Analytics, Tableau)
  • Plans and Aligns: Strong interpersonal and project management skills; ability to build relationships
  • Action oriented: Proactive approach to issues rather than reactive
  • Resourcefulness: Applies knowledge of internal structures, processes, and culture to resourcing efforts
  • Communicates Effectively: Demonstrates effective written and oral communication skills with team members and manager
  • Strong attention to detail
  • Digital portfolio showcasing various email campaigns, templates etc.

To learn more about this Email Digital Channel Producer opportunity, apply now and chat with a recruiter today!

What’s in our benefits packages:

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefit
  • eLearning
  • Education Reimbursement
  • Ongoing Training & Development
  • *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

At Onward Search, our job is to find you dream jobs.

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands. And our relationship won’t end with your start date.

More than recruiters, we are your advocates, advisors, and employers of record. We pay weekly, make sure your needs are met, and measure our success by yours. Join us.

DE&I is not just our promise, it’s our passion.

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.

Refer-A-Friend

Have talented friends or colleagues in your network looking for their next gig? Refer them to us and earn $500!

Uncover more creative, marketing and tech opportunities at Onwardsearch.com.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
  • Onward Search

    We are looking for a Social Content Coordinator to be responsible for the day-to-day content activities such as ideation, organization, and in some cases publishing across IMG and clients’ accounts, with a targeted focus on social and short-form. This role creates timely, accurate, and relevant content for sports fans before, during, and after relevant events. The ideal candidate will have experience with the Adobe Creative Suite, Premier Pro and/or a similar video editing software.

    Key Responsibilities and Accountabilities

    • Manages creative requests and asset delivery for IMG owned and operated social media and digital channels.
    • Acts as the eyes and ears of the World’s Strongest Man on TikTok, Instagram, YouTube, and Facebook, through content creation, community management and an understanding of the overall fan ecosystem and platform trends.
    • Creates original content mobile-first, short form video content, and live executions.
    • Live Event Coverage
    • Works with multiple departments and stakeholders to create, copy-edit, and post social media content for IMG and clients’ pages
    • Work with Social Media teams to maintains daily/weekly social media calendars and posting cadence that are aligned with monetization and sponsorship deliverables
    • Works with our Sponsorship department in executing brand partnerships
    • Monitors the sports-on-social “universe” and interacts with athletes, celebrities and influencers with an “always on” approach.
    • Provides regular remote coverage, and occasionally provides on-site coverage of sporting events using social media tools and platforms including Grabyo, Greenfly, and others.
    • Captures content during Live events on the ground via cameras and cell phones for our social channels.
    • Generates custom social media analytics reports using social media platforms native insights and analytics tools.
    • Tracks content against KPIs, identifying trends and best practices.
    • Onboarding and educating athletes and talent on how to utilize and maximize social platforms. In some cases, this may require sending content to talent for their accounts.
    • Executes Community Management across all social platforms including tracking fan sentiment about athletes, promotions, and events.
    • Provides support for the growth of IMG Media business objectives.
    • Performs other tasks, projects, and responsibilities as assigned.

    Knowledge and Experience

    • Two years of experience working with social media for a sports property preferred
    • Journalism background and general sports knowledge is preferred
    • Photography and videographer experience

    Skills and Abilities

    • Well-versed and comfortable editing and posting content through TikTok’s and Instagram’s platform.
    • Adobe Photoshop, Adobe Premier, and After Effects proficiency
    • Microsoft Excel for creating, editing, and maintaining analytics reports
    • Positive attitude and an ability to handle an intense schedule, fast-paced environment, and off-hours requests
    • Excellent attention to detail
    • Ability to maintain confidential information

    Working Conditions

    • This is a permanent position.
    • This role will be based at our office in New York (11 Madison), with some flexibility on remote working as appropriate
    • May be required to attend (and travel to) locations, including other IMG buildings and meetings
    • Unsocial hours may be required, as dictated by the demands of the business schedule
    • Adapting to use of new systems and technology where appropriate

    Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

    Endeavor

    DIGITAL MARKETING MANAGER – ONCOLOGY BRANDING

    LAWRENCE TOWNSHIP, NJ

    50% Hybrid/Onsite.

    Top skills: Marketing & Media strategy, execution, and measurement.

    Required Skills:

    • Bachelor’s degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
    • Experience in pharmaceutical digital marketing is required.
    • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
    • Experience leading digital engagement, channel, and analytics activities.
    • Proven ability in managing digital agencies, partners, and cross-functional support teams.
    • Competence in developing, evaluating, and activating DTC media plans.
    • Demonstrated ability to successfully navigate internal MLR review processes.
    • Strong oral and written communication skills.
    • Product launch and/or Oncology experience a plus.
    • Prior Digital or Media Marketing Agency experience is a plus.
    • Launch and category experience is a plus.

    Project Description:

    • As the Manager, Omni-channel Experience, Strategy and Planning, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a client’s Oncology brand.
    • You will serve as a dedicated omnichannel point-of-contact for this Oncology brand reporting into the Associate Director, Omnichannel Experience Strategy and Planning.
    • This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category.
    • This role is part of the Omnichannel Planning & Production team, which sits within the broader Worldwide Customer Capabilities group.
    • Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
    • Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
    • Supports cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs – driving operational effectiveness, business impact and meet objectives.
    • Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, social media, and Search Engine Marketing.
    • Support the execution of the engagement plan for the Brand.
    • Contribute DTC engagement recommendations based upon customer insights and brand strategy.
    • Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
    • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.).
    • Partner with the digital agencies media partners and client’s Production team to define project scope, costs, timelines, and deliverables.
    • Lead pull through digital tactics and media programs that drive business impact.
    • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
    • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
    • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
    • Provide support and coverage to team on several areas of business.
    • Demonstrate ability to track and manage annual digital program and media budgets.
    • Hybrid work opportunity.
    • Ability to work in the office two to three days a week is preferred.
    • Business travel is TBD.

    This 12+ month position starts ASAP.

    ALPHA’S REQUIREMENT #23-00058

    MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

    Alpha Consulting Corp.

    $$$

    Job Title: Ecommerce & Marketing Manager (Home Goods / Cookware)

    Location: New York, NY 10036

    Industry: Home Goods (Cookware)

    Market: US

    Channel: DTC (Direct to Consumer), Online Sales, E-Commerce

    Reporting to: US Managing Director

    Direct Reports: 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

    Languages: Native English speaker

    Salary Range: (USD) About $9k in annual base

    Benefits: Health, Dental, Vision, 401k…

    Visa: Must have a valid work authorization

    Job ID: CW23-018

    Tags

    Remote work policy: Hybrid (local: 2-3 days/wk), Hybrid (remote: fly in twice/mo), Full remote

    Job Seniority: Middle Management Level

    Company size: Small (1-50 ppl)

    Company Ownership:

    Keyword(s): Consumer Goods, Houseware / Tabletop, Interior Design / Furniture,

    Function(s): Digital Marketing, eCommerce,

    Region(s): NORTH AMERICA, USA, New York City area

    OUR CLIENT

    Our client for this Ecommerce & Content Marketing Manager job opportunities is a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. Their US office (9 people) is located in New York, NY and their 3PL is near Chicago, IL. The group operates 1 main brand and 2 other ones that will be launched in the US in the upcoming months. Their online sales are currently around $1.5Mio.

    OBJECTIVE

    They are looking for their new E-commerce & Content Marketing Manager to manage and develop the reputation and performance of their 3 brands, for which DtC is the main strategic channel, and wholesale is secondary.

    IDEAL PROFILE

    As they are still a small business in the US, they are looking for an Ecommerce and Digital Marketing professional who can step up to lead such departments for the first time. They are ready to help the right candidate get trained and coached on potential missing skills that could be useful for the business.

    RESPONSIBILITIES

    E-commerce

    • Supervise all digital programs with external partners in relation to traffic acquisition, sales and conversion: PPC, SEO, SEA, Display, and email marketing
    • Work with design experts and developers to maximize website UX / UI
    • Build, manage and adjust engagement funnels for optimum conversion on websites
    • Improve website performance and discover new trends and technologies through market research.
    • Perform data analysis and build data driven strategies in order to deliver performance and achieve KPIs
    • Work closely with BtB sales team to develop dynamic retail marketing programs and tools
    • Report on performance KPIs, manage budgets

    Digital Marketing

    • Ideate the content marketing strategy and lead its development through a variety of channels and touch points such as media relations, social media, influencer and affiliate marketing, tradeshows, co-op, trade marketing…
    • Initiate and animate a user-generated-content strategy involving the brands’ communities, consumers, influencers and professional chefs
    • Define, build and deliver targeted seasonal campaign, establish and manage campaign schedules,
    • Manage internal and external stakeholder relationships to successfully deliver marketing objectives
    • This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

    This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

    REQUIREMENTS

    • At least 3 years of experience in a role with strong accent on content marketing strategy in a DTC environment for a CPG brand
    • Experience developing digital marketing strategies
    • Good understanding of web design and web analysis
    • Strong marketing background, tech background a plus
    • Understanding and experience in UX, Google Analytics and Shopify; Adobe Photoshop and/or InDesign a plus
    • Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
    • Basic knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools

    ACCUR Recruiting Services | Executive Search for Consumer Industries

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