We need someone to sit on our executive team and be the expert with respect to all things marketing with the others who are experts in all things everything else.
We need someone to help us get our message out and bring us more people that we can help.
You will have a big sandbox to build the castle basically as you see fit and a leadership team committed to giving you what you need to get there.
Online efforts have historically been a big part of what we do, but we want to do other things and are looking to you for your ideas and leadership.
Plus, our clients are businesses and business owners, so you are attracting the attention of successful, cool, and dynamic people.
We are a fast growing law firm and were the 14th fastest growing law firm in the country in 2018. We’d love to see you in the office every day in San Diego (you’ll work side by side with and report to the owner of the Firm), but we are open to a remote working relationship with the right candidate.
Responsibilities
• Oversee all members of the Marketing Team
• Develops marketing plans with strategies and tactics (both short and long range) to ensure that the firm reaches or exceeds revenue targets
• Understand target audiences and develop marketing plans and digital campaigns with specific objectives across different channels and segments
• Translate highly technical concepts into straightforward, persuasive, actionable content
• Ability to plan, manage and drive successful execution of initiatives in support of revenue, sales, profitability and growth. Ability to adapt strategies based on data.
• Weekly check-ins with Owner; quarterly check-ins with leadership team.
• Creates and implements marketing metrics systems that track results so there is a data driven feedback system to aid in decisions
• Other duties as may be assigned by the Owner or that are needed to be successful in your position
Education And Experience
• B. A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.
• Experience in developing and managing budgets, hiring, training, developing, appraising, and supervising personnel preferred
• A strong track record and prior marketing experience, with or without a degree, is essential. More than 10 years of marketing experience and more than 5 years in a leadership role.
• Deep understanding of all aspects of internet marketing
• Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
Expected Results
• Marketing Plan is developed no later than January 15th of each year.
• Significant measurable increases tied to marketing activities with respect to “contacts,” “leads,” “qualified leads,” “consults,” and new clients.
• Execute actions necessary to meet quarterly objectives.
• Realize minimum 3-5x ROI average on campaigns throughout the year.
• 90% of assigned tasks are completed by the established due date and within budget.
• 95% of events produced on-time and under budget..
• B. A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.
Experience in developing and managing budgets, hiring, training, developing, appraising, and supervising personnel preferred
A strong track record and prior marketing experience, with or without a degree, is essential. More than 10 years of marketing experience and more than 5 years in a leadership role.
Deep understanding of all aspects of internet marketing
Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
Perks And Benefits
We envision a starting salary of approximately $125k-$165k with an extremely generous performance based bonus structure that provides the ability to essentially double your base salary in the first year.
Open to remote work with fully paid travel to San Diego, as needed.
Awesome health benefits including medical, dental, vision. We are committed to the health of our employees and our benefits reflect that.
401(k) match
Generous and flexible PTO policy
Paid holidays and sick time
Others benefits provided by our Chief Happiness Officer
Aquent Talent
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