San Francisco Casting Calls & Acting Auditions

Marketing Analytics Manager

Los Angeles, CA (Remote Eligible – Preference for SoCal)

$130-150k

This exciting hybrid biotechnology and sustainability brand is looking to hire a Manager of Marketing Analytics who will establish, lead and scale their marketing analytics program. This is a critical role within the business and will directly impact sales and growth.

ROLE OVERVIEW – MARKETING ANALYTICS MANAGER

• Own the marketing analytics program end-to-end
• Develop reporting capabilities and present recommendations to leadership teams
• Partner with marketing, finance, and brand teams to identify KPIs, set up dashboards showcasing KPI performance, and produce insightful analysis
• Analyze marketing metrics, identify trends, opportunities, and anomalies – look for opportunities to optimize conversion, and increase LTV and Average Order Value
• Develop strategic customer segmentation to aid in the growth of revenue and repeat purchase rate by improving retention
• Manage ad hoc requests from leadership

SKILLS AND EXPERIENCE

• Minimum of 3+ years’ experience in marketing analytics with experience working for a D2C / subscription / consumer brand
• Bachelor’s degree preferably from a quantitative field – economics, mathematics, statistics, etc
• Experience analyzing marketing channel performance – search, social, display, etc
• Ability to consolidate data inputs from different web analytics tools
• Ability to manage large complex data sets and draw concise, actionable insights that are presented with confidence
• Excellent knowledge of SQL and Google Analytics (GA4 preferred)
• Experience using a BI tool to develop impactful visualizations

Harnham

SUMMARY

The Customer Service Manager is responsible for leading the customer service (CS) function for Bobrick in North America. This position will drive effective and efficient customer problem solving by leveraging a digital self-service approach backed by a trained and responsive CS team. Reporting to the Director of Customer Service as the corporate-based CS Manager, you will be responsible for strategically driving programs and operations processes/policies that support the growth and performance of the team, while providing high-value treatment to our customer base. You will identify and implement process improvements across the team and make CS policy recommendations that align with the strategic direction of the company and/or provide better service to our customers. As the corporate CS Manager, you will lead a distributed team with a combination of direct and indirect reporting.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provide direction, coaching, and support to CS management and Customer Service Representatives (CSRs) to solve our customers’ problems, build trust/relations, and provide a value-add to Sales function and the entire business.
• Take ownership of CSRs tactical questions, productivity, and team opportunities through leadership and teamwork. Monitor call and service quality to ensure team service level is consistent with the mission and brand promise.
• Set high performance standards and work across the business to establish key performance indicators. Monitor performance against those standards and work with the CS department and other functions to adjust and improve as necessary.
• Perform quantitative data analysis to make financial and operational decisions regarding customer facing opportunities domestically for Bobrick brands. Improve customer service quality results by studying, evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes.
• Recruit, coach, mentor, and develop CSRs and nature an environment where they can excel through encouragement and empowerment.
• Periodically maintain customer service requirements through feedback with customers; visiting internal and external operational environments; conducting surveys; forming focus groups; benchmarking best practices; analyzing information and applications.
• Maximize customer operational performance by providing resources and technical advice; resolving problems; disseminating advisories, warnings, and new techniques; detecting and diagnosing problems.
• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Ensures Customer Service job modules are accurate, current, and consistently used and followed during employee training.
• Plans and directs employee training and development to ensure the best systems, methods and product information are available to all personnel by utilizing and continuously working with HR to update the module program.
• Analyzes and organizes office operations and procedures, including Customer Service, Order Processing, and other administrative functions like deductions, credits and pending returns. Evaluates office flow, revises procedures, or devises new methods to improve efficiency of workflow based on priorities.
• Represents Customer Service in various meetings, charter teams, and task forces by acting as advocate for Customers and Distributors to ensure their needs are communicated internally through effective cross functional communication and collaboration (i.e. a keenly be aware of impact on and improvement of the customer experience).
• Foster collaboration amongst Customer Service, production and shipping departments, as well as other divisions, factory representatives, distributors and end users to effectively resolve issues.
• Participate in the development, communication & administration of Customer Service policy & procedure guidelines for all Bobrick Customer Service within North America.
• Co-ordinate and manage customer service projects and initiatives, including Distributor Satisfaction Index and quarterly business reviews. Leads or participates in system development/enhancement projects to continually improve our customer experience via technology and systems.
• Directly supervises 10-15 employees in the Customer Service department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; develops employees to raise standards of performance.

QUALIFICATIONS

• Bachelor’s degree (BA) from four-year college or university
• Require a minimum of three years of progressive supervisory experience or the equivalent. Three to five years of B2B customer service supervisory experience (preferred)
• Strong client facing communication skills
• Advanced troubleshooting and multitasking skills
• Ability to think strategically and develop a solution oriented approach
• Strong problem-solving abilities, with a focus on providing exceptional customer service.
• Able to work in a diverse, fast-paced environment with previous analytical experience (i.e. proficient in Excel and able to structure / analyze dashboards).
• Experience in the Manufacturing industry is a plus.

Bobrick Washroom Equipment, Inc

Job Description- Director of Product Management

Job Description

Job title：Director of Product Management, Consumer Product Goods

Direct report to VP of Deli International

International Office Supplies and Stationery Company

3 direct reports

Salary range: 120K-150K base salary + up to 4 months KPI bonus

Job Responsibility

Under company strategy and the direction of the VP of the international division, the Director of PM will support company growth and be responsible for product competitiveness and profitability through the study of market demand, product planning, and product management.

1. Understand market and client needs, and the ability to build category development strategy, setting goals and detailed plans for each year.

2. Manage the full process of product development and product launch including idea generation, concept development, product positioning/pricing, profitability, packaging design, marketing, product educating, etc.

3. Manage the life cycle of product lines.

Job Requirements

1. Minimum 8 years’ experience in non-tech consumer goods product development. Rich experience in understanding client needs, product planning, product proposal, and product launch.

2. Similar consumable product background in office supplies and stationery business with experience managing large numbers of product SKUs and many different product categories. Product development should focus on product specs and design aesthetics. A list of brands will be provided by Deli as a reference.

3. Experience in leading multiple product development projects, simultaneously. Share successful product portfolio developed under the candidate leadership.

Other Skills

1. Strong capability to create products new to the market, with good design aesthetics and strong marketing knowledge.

2. Strong oral, written and visual communication skills required to work with an international team.

3 Strong management and leadership skills.

4 Problem solving and critical thinking skills to facilitate effective decision making.

Deli Group Co., Ltd.

Frame Group, LLC (Frame) is a highly specialized consulting firm that provides clients with expert guidance and support in the preparation, response, and recovery from disasters. Our team of seasoned professionals, including building consultants, cost estimators, forensic accountants, and other industry experts, offers a comprehensive range of services across the United States. Frame is known for its innovative thinking, client-centric approach, and superior results. 

We are seeking a motivated professional who is interested in gaining experience in the field of data analytics at a growing company. As an associate, you will have the opportunity to work closely with our founders and will be responsible for collecting and analyzing data to provide valuable insights for our clients.

Responsibilities: 

• Assist consultants with data collection and report creation 
• Analyze data using Microsoft Excel to identify trends and patterns 
• Assist in data processing and quality control 
• Work with stakeholders to ensure data accuracy and integrity 
• Collaborate with team members to understand business requirements and develop solutions 

Requirements: 

• Pursuing or completed a bachelor’s degree
• Skills in Microsoft Excel 
• Strong attention to detail and ability to manage large data sets 
• Excellent written and verbal communication skills 

This is a paid part-time position that will run from early July through September, with a possibility of extension based on performance. If you are a motivated individual with a passion for data analytics and want to join a growing company, we encourage you to apply. 

Frame is committed to equal opportunity in recruitment and employment practices and opposes all forms of unlawful or unfair discrimination. No job applicant or employee receives unfavorable treatment on the grounds of color, race, nationality, ethnic or national origin, sex, age, disability, marital status, sexual orientation, religion or belief, or any other status protected by law.

Frame Group, LLC

Title: Product Manager

Location: Campbell, CA or Beaverton, OR (min. 4 days on-site)

Duration: Direct Hire

As a Product Manager, you’ll manage cloud-based, web applications from ideation to launch. You will be responsible for working with stakeholders, customers, and development teams to define product requirements, user stories, ensure quality, and track progress. The product is a sophisticated Enterprise cyber security product.

Our client’s culture reflects the value of working hard, being a self-starter, driven, and the joy of having fun along the way. At the core, our business is all about people. It’s about hiring the best talent. It’s about making our clients and partners feel special every time we engage. You will be asked to work directly with our Scrum Master to shepherd the development team into an Agile team working with Scrum. Ability to communicate with a wide range of stakeholders, peers and colleagues is essential.

Responsibilities:

• The product manager will be responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering to deliver a winning product in the cutting edge of cyber security.
• Working closely with the development team and Scrum Master to organize and plan sprints, reflect on existing processes, and collaborate on new, better ways to work towards providing customer value.
• Working closely and collaboratively with Sales and Marketing teams to ensure the product strategy and direction are aligned with company objectives and that feature requirements are clearly defined.
• Be the product evangelist and able to demonstrate the product to customers/potential customers
• Attracting new clients by innovating and overseeing the product management and sales process for the business
• Communication, gathering and analyzing customer feedback and market research to refine product requirements
• Working with senior team members and development teams to identify and manage company opportunities and share product status
• Ensure software products are delivered on time and within budget
• Preparing and delivering pitches and presentations to potential new clients
• Combining efforts and fostering a collaborative environment within the business as a whole
• Communicating with clients to understand their needs and offer solutions to their problems
• Creating positive, long-lasting relationships with current and potential clients
• Developing and managing product roadmap and backlog
• Ensuring that products meet regulatory requirements
• Developing and maintaining product documentation
• Qualifications:

5+ years in Enterprise markets

Strong Engineering/Technical background

• Bachelor’s degree in computer science/engineering or equivalent experience preferred.
• 5 – 7 years product management experience preferred
• 5+ years of working as a Product Owner within an Agile framework
• Good understanding of an enterprise network environment, particularly client device (e.g., laptops, desktops) management is highly desirable
• Excellent written and verbal communication skills
• Excels at adapting to changing business needs with the ability to balance multiple competing priorities in a fast-paced environment
• Strong communication skills and enjoys a collaborative environment internally and customer facing engagement to help determine product specification
• Intellectually curious and passionate about innovation
• Excellent analytical skills and problem-solving abilities
• Attention to detail and ability to manage multiple projects simultaneously
• Knowledge of software development tools and project management software
• Experience in Cyber Security Technology
• Experience collaborating with Sales and Marketing
• CPO Certification by recognized industry group

The annual salary range for this position is $110,000 – $140,000 dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

*Note: Disclosure as required by the Equal Pay for Equal Work Act (CO), NYC Pay Transparency Law, and sb5761 (WA)

About Synergis

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law

For immediate consideration, please forward your resume to Jennifer Viray at [email protected].

If you require assistance or an accommodation in the application or employment process, please contact us at [email protected].

Synergis

The Vintage Rug Shop is currently seeking a hard working, detail oriented, eager and upbeat e-Commerce Manager to join our growing team! The e-Commerce Catalog Manager will lead the business in expanding its e-Commerce presence by way of streamlining current systems and implementing best practices. This individual will be responsible for all product sold on the www.thevintagerugshop.com website. This individual is a self starter, a team player, and an excellent communicator. This role will work closely with the Owner to ensure all product data is accurate and uniform across all categories and will also ensure the front-end customer experience is seamless and enjoyable. This person will be an integral part in taking the company’s e-Commerce presence to the next level. 

RESPONSIBILITIES:

• Create all new product skus (seasonal launch basis & ad hoc sku creation)
• Must be able to write product descriptions that speak to our customer base in the VRS brand voice
• Gather all relevant details/dimensions/additional info for each product page. 
• Price all retail products in accordance with industry margins
• Complete all backend settings for shipping/collections/tags/metafields etc.
• Experience with bulk editing software (e.g. Matrixify) preferred
• Maintain all skus in Shopify with routine updates on products including verbiage, lead times, etc 
• Responsible for resolving any issues relating to product webpage content including technical data, pricing, visual, content, and copy (including routine checks for any missing info/photos on website etc.)
• Merchandise website; continually rank/freshen collections (e.g. best sellers, new arrivals, all product categories collections)
• Seasonally/occasionally provide homepage refreshes, including rearranging theme elements/use of new imagery, copy etc. 
• Maintain accurate shopping feeds on 3rd party platforms & Affiliates including Share-A-Sale, Instagram, Facebook, Pinterest, and Google etc.
• Performs routine system audits to ensure alignment across multiple channels and systems 
• Work alongside photographer to ensure photos meet company’s brand and style guides and all product is accurately captured for the website (both lifestyle product and homepage/email assets)
• Report on e-commerce KPIs during weekly sales meeting
• Work with Owner on market initiatives and promotions and make suggestions to help increase traffic and conversion
• Have a comprehensive knowledge and understanding of e-commerce, industry, technology, and trends, and be able to recommend new website products, integrations, and opportunities for the company
• Keep an active pulse on eCommerce and retail shopping trends, best practices, and competitive consumer experiences 
• Actively propose new ideas and updates to Owner and help implement new processes to improve overall workflow

QUALIFICATIONS:

• 3+ years managing a website and digital product catalog
• Shopify experience required
• Knowledge of Klaviyo bonus
• Knowledge of Matrixify bonus
• Proficiency in excel (experience using v-lookups, manipulating large data sets using concatenation/text to columns, etc.)
• Solid understanding of industry standard eCommerce metrics, KPIs, Shopify/Google/Facebook Analytics
• Strong organizational skills
• Strong time management skills
• Ability to wear several hats and quickly pivot when needed in a small, fast-paced environment
• Must have a strategic mindset and analytical experience
• A self-starter and able to work with minimal supervision
• Must be a team player and have a positive attitude, able to work with multiple personality types
• A strong communicator (written and verbal) and active listener who comes with an open-mind and is able to effectively incorporate cross-functional team members to accomplish tasks
• Interest/passion for home furnishings industry bonus 
• Bachelor’s Degree required
• Must live in the San Francisco Bay Area and able to work in an office

SALARY + BENEFITS:

This is a full time position located in Oakland, CA. We offer a competitive salary dependent on experience, 401(K) participation, health benefits, paid vacation, and discounts on merchandise 

HOW TO APPLY: 

Email the following to [email protected] (or submit through this post)

Subject Line: e-Commerce Catalog Manager

In your email, please include the follow:

• Resume
• Cover Letter: In the cover letter, please tell us a bit about yourself, why you fit the description, why you’d make a great addition to our team, and how The Vintage Rug Shop fits into your career path.
• Link to Instagram and LinkedIn

The Vintage Rug Shop

Marketing Event Coordinator (Spanish required) – SF

This is a hybrid (40% remote and 60% onsite) role in San Francisco, CA.

Odoo ERP system is an enterprise resource planning software used company-wide for the management of business processes. Odoo provides seamlessly integrated functional business apps called Odoo apps that form an ERP solution. Our unique proposition of integrated apps that work seamlessly together allows users to automate and track everything they do. The open-source development model of Odoo has allowed us to leverage thousands of developers and business experts to build the world’s largest ecosystem of fully integrated business apps.

Odoo has become a global network with more than 8 million users, and partners in more than 120 countries, and we continue growing with 1500 daily downloads. We are growing fast and need to hire faster.

About the Job:

Are you super organized and love working on creating and organizing events? If so, read on! Odoo is looking for an Event Coordinator who will help plan 100 events in 2023 all across North America. This fast-paced role will require a crafty negotiator who knows how to manage their time wisely.

You’ll research the market, determine optimal locations for our events, and then continue negotiating with venues and caterers across North America. You will collaborate with other client-facing roles in this role, be part of a fast-growing team, and heavily impact Odoo’s success.

Responsibilities:

• Coordinate hundreds of events across North America
• Secure venues, catering, etc.
• Negotiate contracts
• Ensure events run smoothly, even from afar
• Performs other duties as assigned to meet business needs

Qualifications:

• Bachelor’s Degree
• 1-3 years of professional experience
• 1-3 years of events/ hospitality experience
• Able to work in a rapidly evolving field
• Highly organized
• Time management
• Acute Attention to Detail
• Spanish Fluency (Native or Professional Level)

Nice-to-Have:

• Community management experience via social media channels
• Knowledge of working in software
• Sociable and outgoing cultural fit
• Strong writing abilities
• Willing to learn constantly and work proactively

Compensation and Perks:

• Healthcare, Dental, Vision, Life Insurance, FSA, HSA Matching, 401K Matching, and Commuter Benefits
• PTO (Paid-time-off), paid sick days, and paid holidays
• Employee Assistance Program; 3 X 1-hour telehealth calls with certified mental health professionals
• $100 towards a work-from-home office setup
• Evolve in a nice working atmosphere with a passionate, growing team!
• Chef-prepared lunches – snacks, fruit, and coffee/drinks on tap!
• Company-sponsored events for groups of 6+ employees

The salary range for this role is $65,000-$90,000. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Odoo’s values. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal-opportunity employer and a pleasant and supportive place to work. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.

Odoo

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group