The Director of Marketing (DOM) is someone within our marketing organization, responsible for business planning through execution of all local marketing activities and responsible for the marketing mix across a Region, reporting directly to the General Manager. You will increase brand differentiation and growth by using an understanding of marketing fundamentals and the Red Bull marketing mix, running a large team of managers and specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications. Through leadership across consumer insights, occasions marketing/product marketing, opinion-leader marketing, event marketing, retail activation and communications, you will build brand equity and inspire awareness, trial and usage for all consumers.
MARKETING LEADERSHIP, INNOVATION, & EXECUTION
- Promote creativity and new ideas within regional marketing teams through collaboration with other colleagues from other regions and in collaboration with the US national office.
- By leading a team of experienced marketing managers, ensure the delivery of fresh ideas that differentiate our brand and increase product usage
- Develop comprehensive recommendations on the Regional marketing plan during annual business planning spanning retail, athletes, artists, events, influencers, and occasions
- Collaborate with marketing leadership on the strategy, planning, and execution of the marketing mix in the region, ensuring an unparalleled commitment to quality
- Collaborate with regional sales leadership to maximize impact of projects on regional consumers and increase growth
- Use consumer insights to enhance the team’s capabilities while building regional plans
- Help direct reports & their teams build rich regional networks that help identify trends and maintain relevant brand positioning in all scenes
- Manage major regional projects and delegate budgets, expenses, and other administrative responsibilities
- Share best practices through recaps and reports
PEOPLE MANAGEMENT
- Hire and lead a team of teams spanning Brand, Sports, Culture, and Communications, providing coaching & development support
- Promote a high-performing culture by increasing individual, strengths-based development and managing towards annual team goals
- Identify and train employees for succession opportunities
- Provide direct and constructive feedback to maintain quality performance
- Use feedback and expertise in the coaching and review of Brand, Sports, Culture and Communications Manager performance
- Create a team culture that lives Red Bull’s values, rewards effort, and celebrates execution
Qualifications
6+ years of experience, leading in Consumer Marketing at a CPG or lifestyle brand
A mastery of coaching, leadership, and influencing capabilities
Manage large multi-layered teams and large budgets
A history of traditional and non-traditional brand marketing strategy and management
Knowledge of communications and storytelling with an emphasis on digital and social media
The ability to identify trends and turn insights into actions
Integrate creative and unique marketing solutions into complex existing and latest consumer landscapes
Start-to-finish leadership of collaborative projects
Additional information
Bachelor’s degree preferred or experience in lieu of degree
English, additional languages an advantage
The base salary rage for this position is $177,460 to $196,140 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Red Bull
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