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  • Califórnia
  • Californie
  • CA
  • California

As a Product Manager, you are a strategic thinker, a product evangelist, and a natural connector of people and information. You have the ability to tactically build new features to existing products and strategically form the vision for future product introductions. You are a natural collaborator and an excellent communicator and will work cross-functionally with engineering, design, and business stakeholders to apply product development best practices to deliver world-class products to our customers. The ideal candidate is passionate about supply chain and has the agility and natural curiosity to manage multiple projects and stakeholders to drive impactful results in a fast-evolving company.

Our network and our people are the core assets of our business and the Product Manager will have a direct impact on driving the growth of our company.

Responsibilities

  • Lead strategic discussions and ideation sessions with business leaders to form productive and trusting relationships.
  • Cultivate product positioning and benefit statements, partnering with the marketing team to create collateral that generates excitement and makes it easy for them to adopt and understand the benefits.
  • Define a thoughtful, detailed, and executable rollout strategy for new features, releases, and products.
  • Write business cases, perform ROIs, and prioritize and write user stories; partner with the product development team to break things down and plan them into releases.
  • Focus on building value for our business, not just features; develop innovative and unique product offerings by leveraging the knowledge of the key market challenges that already exist in competitor products.
  • Facilitate cross-functional communication and decision-making, while also developing key stakeholder relationships in various locations.
  • Engage with business stakeholders to learn about the supply chain industry and acquire a deep understanding of their processes
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
  • Assesses market competition by comparing the company’s product to competitors’ products

Requirements

  • Supply Chain work experience is required in this role.
  • Bachelor’s/Master’s Degree in Engineering or MBA (with Supply Chain Management Major).
  • 6+ years of experience in a mid-to senior-level Product Manager role, presenting to and leading meetings with executives and being their main resource for technology innovation
  • Must have strong experience coming up with new product features/enhancements in a Product Development Company.
  • Be able to capture the requirements of the customer and translate them down into multiple features to be included in the product roadmap.
  • Deep understanding of the Database Model of key business objects used in the Supply Chain Domain.
  • Have a good working knowledge of Agile processes or methodologies.
  • Excellent written and oral communication skills.
  • Proven experience driving innovation, influencing stakeholders, and driving a product roadmap
  • 3+ years relevant Supply Chain industry experience a plus
  • Energetic personality with a passion to go the extra mile to get the job done and to delight the customer with innovative product solutions
  • Naturally inquisitive and a proven desire to understand and exploit the latest technology innovations
  • Expertise in written and interpersonal communications, relationship building, consensus building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience
  • Self-starter with the ability to assess and respond to competing priorities
  • Analytic mind & strong problem-solving capabilities evidenced by a proven ability to quantitatively and qualitatively analyze product concepts, strategic opportunities, and competitive threats
  • Flexible and adaptable to changing priorities and deadlines
  • Excellent organizational skills and a focus and attention to detail
  • Presentation skills to communicate complex subjects to C-level executives, including public speaking
  • Pleasanton, CA office (M-Thursday). Home office – Fridays

** Salary Range: $110,000 – $150,000 per year **

Blume Global

$$$

Confidentiality: TIYA uses applicants’ data only for recruitment purposes.

About TIYA:

TIYA, a fully-owned subsidiary of Lizhi Inc. (NASDAQ: LIZI), was founded in Singapore with the vision of bringing people together through sound. Now the company has expanded operations to include offices in Singapore, Guangzhou, and Los Angeles, creating a global reach for its mission.

Role Summary:

  • This role requires a heavy mix of both strategy and execution
  • The role requires a skilled growth marketer and self starter who can work across multiple channels, analyze data, set up experiments to determine the most efficient growth strategies and think strategically to develop new approaches in a rapidly changing environment to set up TIYA for short & long term customer growth
  • This role will concept, plan, and lead omni-channel strategies for user acquisition and reactivation, prioritizing sustainable growth that respects the state of the product and community
  • This role reports to the VP, Marketing

Responsibilities:

  • Develop comprehensive, integrated marketing strategy. Initiate, plan, and execution growth marketing campaigns with timelines to drive new user acquisition and retention by working with in-house teams and agency partners to bring them to market
  • Develop and test new campaigns to better target users and improve overall ROI
  • Drive new user acquisition through testing new marketing channels
  • Assess and manage cross functional projects against objectives and goals
  • Hands-on execute and/or work with the agency partners/contractors in, for example, the following areas:
  • Achieve revenue and brand awareness targets systematically – driving business results at the top-line and the bottom-line
  • Collaborate with the Creative Marketing Manager on ad creative development and ensure production schedules remain on track
  • Work with the Paid Ads team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
  • Work with Product Marketing managers and Product managers to formulate and execute product GTM strategy
  • Define, track and measure success for all growth marketing campaigns.
  • Identify trends and insights, plan and execute experiments and conversion tests
  • Write compelling briefs for campaigns and programs

Our Ideal Candidate:

  • 5+ years of heads-on growth marketing experience, ideally 2+ years at a start-up
  • Demonstrated experience in identifying, working with, and maximizing current and new user acquisition platforms, especially in a mobile-constrained environment
  • Extensive experience in all aspects of marketing, from Performance Marketing, Paid Advertising, Social, SEM, SEO, CRM/Customer Retention, Email, Affiliate, Influencer, PR, Creative Content, etc.
  • Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization
  • Have a can-do attitude to roll-up the sleeves and get marketing things done by any creative means necessary initially
  • Work collaboratively with cross-functional teams – enjoy a no task too small approach to being collaborative, hardworking, positive, detail-oriented, and highly entrepreneurial
  • Deep understanding of branding and genuine storytelling strategies
  • Collaborative skills and team-first attitude, with strong, effective communication skills
  • Passionate about building an amazing start-up & team together

Why work with us:

  • We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
  • We are one of the leading pioneers in the online-audio industry
  • TIYA is all about the PEOPLE; we fully and truly support people with a creative mindset to collaborate and grow together

Our Perks:

  • Competitive compensation and benefits programs
  • Training & Development programs
  • Career Advancement
  • Excellent work environment and flexible hours
  • International market exposure
  • AWESOME Team members!

TIYA

Digital Marketing Manager

(Paid Media / Affiliates / CRM)

About Alpargatas:

Alpargatas represents a powerhouse of hyper-connected and iconic brands. The company vision focuses on becoming increasingly global through major investments in digital, innovation and sustainability. Alpargatas is the largest footwear company in Latin America with the brand Havaianas producing 250 million pairs a year and over $1B in revenue.

About Havaianas:

Havaianas is the largest brand of flip flops in the world and is increasing the product offering in apparel, accessories and new styles of footwear. The iconic design of its classic flip flop has been unchanged for 60 years and represents the most timeless design in open toe footwear. The brand is geared for growth in the US with 7+ stores, Havaianas.com, and surf specialty, apparel specialty, and presence in major department stores. Alpargatas is making significant investments in the North America & Caribbean operation to ensure Havaianas will take a leadership position in the market in the coming years.

Purpose of the Role

Reporting to the Digital Director, North Americas, Digital Marketing Manager would be responsible for the strategic management of digital channels (Paid Media, Affiliates, CRM), from the design of the strategy to its implementation and report delivery, as well as be the main agency contact aligned with the company’s overall objectives. A performance-driven leadership profile that can also create brand campaigns and integrate all fronts. The ideal candidate is conversion driven with impeccable attention to detail.

Responsible for Digital Channels annual budget management and agencies for Paid Media, CRM, Email, and Affiliates channels . Own US performance desk management.

Digital Marketing Manager Key Duties & Responsibilities:

· Develop a paid channel strategy that ladders to strategic objectives, including spending by channel and frequency.

· Implement effective marketing campaigns across all platforms, including websites, emails, print media, and social media. Create and manage your own marketing calendar.

· Track and report spending and performance by channel, and share media strategies, goals, and outcomes with important internal stakeholders.

· Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results.

· Create and manage Google Ad campaigns, Programmatic Display, Retargeting, Paid Social Ads with the goal of driving conversions & revenue.

· Collaborate with internal and external partners to ensure the media strategy and execution are aligned with company objectives and continually test to deliver on company goals

· Collaborate with Product on the customer journey, connecting the dots between value proposition, campaigns, onboarding, and life-cycle experiences to improve conversion rates and drive growth.

· Partner with internal and external partners to develop creative testing and communicate findings to improve channel performance

· Identify growth opportunities and define, develop, and own marketing strategy, vision, and plan to materialize on those opportunities

· Work cross-functionally across to grow the business through multiple marketing channels, including content, campaigns, social media, influencers, partnerships, SEO, referrals, lifecycle, and performance channels

· Partner with CRM Lead to drive e-mail marketing campaigns, loyalty, customer acquisition, and retention efforts.

· Provide SEO and strategic marketing recommendations based on analytics reviews and keyword rankings

· Identify and provide perspective on new trends and technologies in digital marketing.

· KPI metrics to own are Traffic, ROAS, CAC, CPC & LTV.

Extra scope:

-Statistical analysis on ecommerce results, integrating problems with digital solutions

(mainly on CRM and Paid Media)

– Omni view of all channels to propose unified ecommerce/data/channels solutions

– Experience with AMS/Amazon Ads on 1P or 3P is a plus.

-SAP Experience

-Strong Presentation skills with Expert knowledge in Excel & Powerpoint

Havaianas North America & Caribbean

COMPANY OVERVIEW

174 Power Global, headquartered in Irvine, California, is an affiliate company of Hanwha Group, a FORTUNE Global 500 firm that is among the eight largest business enterprises in South Korea. 174 Power Global designs, builds and manages solar power plant solutions. The company brings a decade of global leadership in solar PV to North America, combining best-of-world technology, processes and partnerships to deliver utility-grade solar PV solutions customized for local energy markets. 174 Power Global offers the full spectrum of PV solutions – from power plant development, design, construction, operations and maintenance. With proven capabilities across the solar value chain, 174 Power Global minimizes uncertainty and risk, and helps customers achieve a higher return on their investment in solar energy.

POSITION OVERVIEW

The Senior Director of Energy Marketing position is responsible for identifying and executing offtake opportunities for utility scale solar, storage and hybrid projects. The position is also responsible for identification, assessment and execution of strategic partnerships with utilities and other customers for project development opportunities. The successful candidate will have experience in directing power origination efforts across multiple market segments.

The Senior Director of Energy Marketing reports to the CCO, or other senior management personnel that the CEO of 174 Power Global may designate. This position is expected to travel up to 30% of the time, and possibly more

174 Power Global is headquartered in Irvine, California, and the ideal candidate will be within commutable distance to the Irvine office location. However, this position may have the opportunity to work remotely.

RESPONSIBILITIES

  • Direct bid package preparation in response to offtake opportunity requests, including RFPs and RFIs for utility scale solar, storage, and hybrid projects throughout North America ;
  • Identify new off-take opportunities via competitive solicitations and bilateral negotiations
  • Drive contract negotiation and execution by leading cross-functional teams through complex internal and external processes.
  • Develop creative deal structures and recommendations to support financing negotiations, help differentiate product offering, and reduce collateral requirements;
  • Monitor PPA markets and provide intelligence to inform development and acquisition strategy.
  • Build and maintain relationships with individuals in procurement roles at utility companies, municipalities, cooperatives, load serving entities, and corporate off-takers;
  • Stay current on market, industry, economic, consumer, and competitive trends;
  • Prepare investment memoranda and presentations for Senior Management;
  • Engage in industry groups and follow regulatory changes to identify new opportunities, risks, and market solutions;
  • Be technically astute with the full life cycle of utility solar project origination, development and valuation;

QUALIFICATIONS

  • Bachelor’s Degree or higher in business, engineering, sustainability, finance, or related field
  • 10+ years of experience in power marketing, trading, origination, or similar efforts.
  • Expert knowledge on structuring and negotiating offtake deals, including but not limited to financial hedges, VPPAs, tolling agreements and other evolving structuring instruments
  • Advanced knowledge of U.S. utility-scale solar development, power markets, and customer segments
  • Understanding of battery storage contracting structures is preferred
  • Requires the ability to stay current with changing technologies, regulations, and trends influencing the continued adoption of renewable energy.
  • Ability to quickly step into new tasks and adapt to new circumstances in a dynamic environment.
  • Experience successfully operating in a geographically dispersed organization is a plus.
  • Excellent interpersonal, time management, communication, and relationship building skills
  • Willing to travel up to 30% of the time in North America and possibly more

174 Power Global provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. www.174powerglobal.com.

174 Power Global

$$$

Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

  • Design, develop, and execute first-class product marketing of our contact center solutions.
  • Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
  • Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
  • Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
  • Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
  • Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
  • Contribute to competitive analysis of key competitors, as well as general market research.
  • Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

  • Excellent written and presentation communication skills.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
  • A track record of partnering successfully with marketing teams on campaigns and plans.
  • The ability to work virtually with teams spread across North America and EMEA.
  • The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

  • 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
  • A strong knowledge of buyer personas, their buying criteria, and the customer journey.
  • A good understanding of Cloud Communications.
  • A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Chronicle Books is looking for a star Food & Lifestyle Marketing Manager who will plan and execute strategic marketing plans for food and lifestyle products with the goal of driving sales, increasing marketplace visibility, and solidifying Chronicle Books as a leader in food and lifestyle publishing. This role will provide marketing expertise throughout the publication process and work closely with the editorial, publicity, design, and sales teams. The marketing manager sets budgets, implements trade and consumer advertising, measures and reports on results, engages influencers, and builds strong relationships with our authors in the food and lifestyle space. This position reports directly to the Executive Director, Marketing & Publicity.

Chronicle Books publishes an impressive list of award-winning and bestselling Food & Lifestyle titles including, From Crook to Cook by Snoop Dogg, How we Heal by Alex Elle, Plenty by Yotam Ottolenghi, The One Line a Day series, and Masa by Jorge Gaviria.

Requirements

Candidates should have a minimum 5 years of experience in marketing; cookbook and/or food-related industry experience is a must. In addition, candidates will need strong written and verbal communication and project management skills, effective public presentation abilities, and a working knowledge of Microsoft Office Suite. This job requires a demonstrated ability in creating unique marketing plans that increase awareness, build buzz, and drive sales. We’re looking for a creative and practical thinker with familiarity in the food and lifestyle space, who can work well independently and as part of a team and can be a champion for their books and creators.

Employees at Chronicle Books follow a flexible hybrid schedule of working a minimum of 2 days per week and up to 4 days per week in either our San Francisco or New York office, depending on project and business needs. Please note that this job description is not designed to cover all activities required of the employee.

Hiring Salary Range: $68,000 – $78,200. This range represents the anticipated low and high end of the expected salary for this position and will be determined by factors including but not limited to: applicant’s education, experience, knowledge, skills, and abilities, and geographic location as well as internal equity and alignment with market data. This position is also eligible for our profit share plan.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company’s vision of a diverse, equitable, inclusive, and collaborative workplace. Chronicle Books is proud to be an equal opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.

Benefits

Chronicle Books offers a full suite of benefits, including but not limited to: medical, dental, and vision insurance, 401k, a profit share plan, three weeks of paid vacation to start, two weeks of sick time per year, and company holidays, including a paid winter break between Christmas Day and New Year’s Day, paid family, maternity, and paternity leave, commuter benefits, long-term disability insurance, annual tuition assistance, annual wellness stipend, and more.

About Us

Chronicle Books is committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company’s vision of a diverse, equitable, inclusive, and collaborative workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are proud to be an equal opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.

Chronicle Books

The Senior Product Manager will manage the entire product and portfolio life cycle to drive adoption and exceed revenue goals for sequencing and application product lines. You will act as the internal subject matter expert for the product line, analyze market trends and opportunities, maintain a solid following of the competitive landscape, and hold a strong grasp on customer needs. Although the focus will be the Americas go-to-market strategy, you will have a strong influence on the global product strategy. You will define and drive marketing strategies and tactical product development activities aimed at business growth and provide on-going leadership and development of new cutting-edge products.

WHAT YOU WILL BE DOING

  • Manage Library Prep Kits associated with the sequencing product lines.
  • Engage in key customer relationships to foster opportunities to identify new products and collaborations (e.g., VoC).
  • Interacts with customers and internal stakeholders to understand product opportunities and translate market needs to new product requirements.
  • Collect product requirements and engage closely with R&D, commercial operations, and manufacturing teams to ensure successful commercialization of new products.
  • Analyze competitive activities to define positioning and key differentiators.
  • Provides in-field support and training to sales and support staff.
  • Work collaboratively with the regional and marketing communications team to plan lead generation campaigns and marketing materials.
  • Support production of marketing materials including sales and marketing collateral, e-marketing/web, international conferences held in the US, and regional trade shows.
  • Participates in process and operation improvement opportunities.
  • Complies with company quality management systems, policies, and procedures.
  • Partner Management
  • Act as project/program lead and liaison to internal and outside vendors, maintaining excellent professional relationships to facilitate the conversion of marketing ideas and messages into effective marketing materials and sales tools.

WHAT YOU WILL BRING TO US

  • B.S. or M.S. or Ph. D. in life sciences or related field required. M.B.A preferred.
  • Minimum of 4 years in life science marketing ideally in NGS consumables and applications.
  • Become a subject matter expert in next generation sequencing applications, library kits, and system consumables.
  • Experience in defining product requirements and working with cross functional teams to ensure development of products based on business requirements using phase gate product development practices.
  • Track record in interacting with customers and various internal organizations.
  • Proven success in building collaborative partnerships with commercial teams (Sales, Field Applications, Technical Support) and internal teams (Product Management, Regulatory & Quality, R&D and Manufacturing).
  • Must be able to manage project scope that includes budget to achieve timely completion of project deliverables.
  • Broad understanding of various marketing methods and techniques to achieve forecast goals, revenue targets, and brand awareness.
  • Strong written, verbal communication and presentation skills.
  • Proficient in Microsoft office and project management tools.
  • Travel expected up to 30% both internationally and domestically.

HOW YOU WILL BE REWARDED

The base salary range for this position is $128,000 to 190,000 DOE. This position will also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.

Complete Genomics offers its eligible employees and their dependents (including domestic partners) a comprehensive and competitive benefits package. Complete Genomics contributes to the benefits package.

  • Medical, Dental and Vision Coverage
  • Life and AD&D Insurance
  • Long-term and Short-term Disability Insurance
  • Voluntary Life and AD&D Insurance
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Domestic Partner Benefits
  • Commuter Program
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • 20 PTO days and 11 holidays per year

Complete Genomics provides equal employment opportunity without regard to race, color, religion, sex, national origin, sexual orientation, gender identity and/or expression, age, disability, veteran or uniformed service status, or any other characteristic protected by applicable law.

Complete Genomics Inc.

This role is responsible for both product marketing and general management activities, including the development and launch of marketing plans, growth initiatives and new products, product and packaging optimization, supporting customer presentations, analyzing market performance, budget development and P&L management, product life-cycle management, and project management. The position works with cross-functional teams and collaborates with our Global Corporate office based in Tokyo, Japan and provides regular business updates to Executive Management.

 

The position is located in Torrance, CA. In office role.

 

Duties and Responsibilities

 

Consumer Marketing Management

 

Implementation of Global Brand Strategy provided by and partnered with our Global Headquarters.

 

Provide leadership in planning and executing marketing plans through:

 

  • Collaboration and Implementation of marketing programs that drive growth and enable attainment of sales and profit targets
  • Understanding brand equity and competitive advantage
  • Identifying pet category opportunities and white space
  • Assisting with the management of brand positioning and strategy across all retail environments
  • Develop a deep understanding of the pet category and the different retail environments (Food, Drug, and Mass, Pet Specialty, and e-commerce)
  • Develop a complete understanding of the brand and individual SKU performance in the market
  • Provides input on packaging and new product development
  • Evaluating results of marketing programs and making optimization recommendations
  • Anticipate, identify, and analyze pet category trends and opportunities to maximize Inaba’s competitive position
  • Ongoing analysis and market-facing activities include:
  1. Data analysis to understand category/SKU results and trends, competitive performance, and consumption trends
  2. Turn data into actionable insights to improve brand performance
  3. Sales and customer interaction to understand customer needs and opportunities
  4.  Sourcing and sharing competitive intelligence

 

Product Management

 

  • Partnering with our Global Corporate office and Sales Leadership to lead and assist in the development, maintenance, and overall management of assigned product segments to maximize sales growth and profit potential, including:
  1. In partnership to launch new products and line extensions
  2. Product life-cycle management, including SKU rationalization
  3. Development and maintenance of product line go-to-market strategies – merchandising, assortment, pricing, and shelving
  4. Financial Management – Understand budgets and business plan objectives and ensure delivery of financial goals through ongoing tracking and analysis.
  5. Review of product, customer, and category plans to optimize the ROI for marketing investments

 

Strategic Planning

 

  • Lead development of the strategic and marketing plan for Inaba USA and Canada
  • Prepare for and participate in ongoing joint sales & marketing planning
  • Development of the annual marketing plan in collaboration with our Global Corporate office

 

Experience, Knowledge, Skills, and Abilities

 

  • Bilingual Japanese preferred
  • Bachelor’s degree in marketing or related field required, Master’s preferred
  • Minimum 5 years of experience in a brand management role, preferably within the pet category at a CPG company
  • Ability to understand brand architecture and drive growth
  • Command of understanding and interpreting syndicated data from IRI or Nielsen
  • Demonstrated financial acumen
  • Strong communication skills and ability to effectively present to and lead large group discussions
  • Demonstrated leadership, taking initiative, and delivering results
  • Channel the entrepreneurial spirit and have a growth mindset
  • Ability to collaborate with and lead teams
  • Ability to be an engaged and contributing member of the Inaba Foods USA culture
  • Strong desire to win as a team
  • Able to thrive in an entrepreneurial, fast-paced and dynamic environment
  • Ability to lead and facilitate key customer interactions
  • Demonstrated success in managing and directing change
  • Ability to influence others through analysis and presentation
  • Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
  • Possible travel required up to 25%

 

 

 

 

Inaba Foods (USA) Inc. is an EQUAL EMPLOYMENT OPPORTUNITY employer and all qualified candidates are considered for employment with LEG without regard to race, color, religion, national origin, disability status, protected veteran status or other classification protected by applicable federal, state or local law. The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the local “Fair Chance” Ordinance(s).

INABA FOODS (USA), INC.

The Red Bull USA Social Media Manager translates the world of Red Bull to our social media channels, with a focus on TikTok and our @redbullusa accounts. You are a TikTok-native expert who can ride the waves of changing platforms and make data-driven decisions on the road to reaching a wide range of US consumers. Your primary goal and challenge is to stay top of mind with entry-point US consumers, while building ways to attract new ones, reporting directly to the Director, Social Media . You will be an expert and strategist for Red Bull Media House, identifying and expressing the most impactful opportunities and approach to Red Bull’s media properties.

STRATEGIZE AND EXECUTE SOCIAL MEDIA PROGRAMS

  • Build and implement social media plans for Red Bull USA channels across all platforms
  • Manage a content calendar across channels and projects
  • Manage your time and a team of creatives to deliver success across priorities
  • Work with Red Bull athletes, dancers, artists, and opinion leaders to reach marketing goals through content
  • Learn and develop Red Bull USA’s channel strategy and Red Bull’s Global approach to social content so you can be an informed resource for content teams
  • Communicate Red Bull’s creative aspirations and tone of voice through content
  • Build, maintain, and grow a community of Red Bull brand/can lovers

IMPROVE SOCIAL MEDIA PROCESSES

  • Build, maintain and evolve social media standards between Red Bull and its main communities
  • Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats; share best practices across networks to influence optimization
  • Investigate and evaluate social platforms, tools, and services against team goals
  • Build clear and efficient content pipelines from the US business to the Red Bull US accounts
  • Use partner relationships and the best content to land Red Bull US content on @redbull main channels and vertical sport channels
  • Work in partnership with the Director of Social Media to deliver education around social best practices, priorities, clear ways of working, and pipelines for publishing to Red Bull US

NETWORK AND COLLABORATE

  • Manage projects and partners across departments in Red Bull North America, Global HQ, and regions
  • Manage delivery of projects to ensure they are both editorially strong and budgetarily efficient
  • Collaborate with other teams (production, marketing, advertising, commercial and platform partnerships) to measure and promote success

Qualifications

  • 5+ years of experience in storytelling/campaign-driven social media; experience in managed and owned channels
  • Competent video editing capability; in-app editing experience in TikTok and Instagram
  • Experience with social platform CMS, capabilities, copyright management
  • Planning, project execution, and analytical competencies
  • Knowledge of audience analytics, audience development, and the ability to understand and learn from data
  • Collaborative problem-solver

Additional information

Bachelor’s degree preferred or experience in lieu of degree

English, additional languages an advantage

The base salary range for this position is $101,000 to $112,000 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Red Bull

Starward Whisky is a new world, award-winning, craft whisky distiller, focused on making a distinctly modern, accessible and exceptional whisky. Proud of our Aussie roots, Starward Whisky is dedicated to creating delicious, innovative and flavorful whiskies that stand up to the best traditional whiskies worldwide. In the world of whisky, we strive to be different. We’re a new generation of whisky makers, led by brewers, winemakers and distillers. Our creativity keeps us on the cutting edge of whisky and we strive to push the boundaries that define the category. 

Coming off an incredible year of accolades, including Most Awarded Distillery at the San Francisco World Spirits Competition; and the top honour of ‘TASTE MASTER’ (best of the whole competition) at 2022 World Whisky Masters; Starward Whisky is celebrating an accolade closer to home. 2022 was the 15th anniversary of our Melbourne born and bred distillery.

Our growing US team is passionate about what we do, take pride in the innovative approach to all aspects of our business and have fun along the way! Our success has resulted in significant sales increase with strong forecasts for continuing growth.

 

The Opportunity  

 

Reporting to the Trade Marketing Manager and Brand Growth Manager, this role will be responsible for:  

  • Assisting in the development and growth of brand campaigns across digital and retail;
  • Assisting with consumer marketing & communication via email campaign development (Klaviyo experience strongly preferred);
  • Managing campaign schedules, coordinate assignments to copywriting team, and manage feedback to agencies;
  • Communicating with vendors, managing project timelines, and collating feedback across departments;
  • Managing the execution of retail sampling programs and execution for promotional activations at national retailers (In-store displays, SCANS, IRCs, Demos, etc.);
  • Assisting in developing imagery and copy edits to the Starward.com homepage, product pages and landing pages to ensure alignment of tone of voice and campaign comms;
  • Working with vendors for point-of-sale materials and project manage the ordering, processing, manage inventory and distribution of materials;
  • Overseeing the development and deployment of a National Retail Sampling Program including working with staffing agency, performing audits, and undertaking performance analysis;
  • Assisting with the management of influencers and affiliates including communication surrounding deliverables, contracts and payments;
  • Traveling to select events in our key markets (CA, TX, IL) to oversee event execution and manage key resources.

This role will require travel and participation in out of hours events. Work hours will require some flexibility to work with our Australian based team.

About You

 

You will bring to this role a deep industry knowledge and demonstrated experience in the alcohol/beverage industry (craft spirits experience will be highly regarded) and, importantly, an affinity and passion for whisky!

 

The successful candidate will understand how to help craft campaigns using a winning mix of both digital and in-person marketing activities, including organizing a sampling schedule across key markets, co-managing events & event scheduling in multiple cities, managing marketing projects, and tracking creative needs for digital assets and printed marketing materials. Experience with digital marketing, online shopping and project management systems is essential – Shopify, Asana and Klaviyo experience will be highly regarded.

 

This is a multi-faceted position that will require wearing multiple hats, communicating with multiple stakeholders, and taking extremely detailed and diligent notes to keep all projects and decisions organized. This role is perfect for someone looking for a good mix of learnings in various aspects of marketing, brand development, and project management.

 

If you have a passion for marketing, sales, retail, and whisky, and you would like to learn how to manage the various aspects of a growing business, this position could be a great fit for you.

You will thrive in an entrepreneurial, hands-on and non-corporate environment. This is a remote (work from home) role requiring an understanding of how to work and build relationships with teams and deliver in your role outside of a traditional office environment.

The right to work in the USA is essential. Please note that we are not accepting applications from recruitment agencies. 

 

Want to know more about Starward? Check us out at www.starward.com, on Facebook, LinkedIn and Instagram.

Starward Whisky

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