SUMMARY
The Social Media Manager, Weddings is responsible for creating, managing, and executing the social media strategy through all channels (Instagram, Facebook, Twitter, Pinterest, TikTok, etc.). This schedule will include some weekend and evening availability. Candidates must be within reasonable commuting distance of the Mumu HQ office in Los Angeles, CA. This role is hybrid and may work up to 2-3 days remotely each week and has some in-office time.
CORE DUTIES AND RESPONSIBILITIES
Social Media
- Develop and execute social media strategies through all Weddings channels (Instagram, Facebook, Twitter, Pinterest, TikTok, etc.)
- Work with creative team to produce new stories for relevant social launches
- Develop a two week schedule for IG channel detailing out feedposts and stories.
- Community Management / Customer Service
- Answer all DMs
- Interact with Mumu followers i.e. engaging with tagged photos, answer questions left on our photos, respond to all DMs
- Daily posting on Instagram three times a day 7 days weekly
- Plan Instagram stories: Lead Takeovers and Plan Try-Ons
- Partner with Bridal Showroom Manager on scheduling, launches, in showroom commitments
- Create, Manage & Execute Weddings social media plan
- Instagram posts
- Instagram stories
- Content creation
- Strategize and produce reels and TikToks
- Create and produce new relevant content to promote daily
- Flat lays, Inspo pics, Main feed images and images used for website and emails
- Edit all images shot from iPhone shoot and add to insta content stream for use (emails, website, social channels)
- Write verbiage for captions
- Weekly try on sessions to push sales
- Instagram Stories
- Create Instagram stories
- Post Instagram stories throughout the week
- Continue to research and find new tools to make stories relevant (new apps and editing software)
- BTS at shoots and events to post in real time
- Post most engaged photos on page weekly
- Upload current launches
- Change out site creative per launch
- Link each Instagram post to twitter
- Engage with audience
- Customer service
- Pin photos from Instagram and Mumu Weddings Instagram
- Re-pin and maintain Pinterest board and engaged followers
- Creative new approaches on Pinterest while maintaining the brand and elevating the pieces
Marketing / PR
- Events
- Assist on any Bridal/Weddings focused events with PR Director
- In charge of social coverage at events as well as live posting
- Influencer Management for Weddings
- Create relationships with bride influencers and work together with them for “takeovers”
- Calendar
- Manage with PR Director & Bridal Showroom manager – weddings social calendar with all upcoming events and partnerships
- Work with e-com department to determine calendar for product posts
- What product we need to move vs. what is launching
- Reporting
- Present weekly reports on social engagement as well as weekly planning to present in Content & Strategy meeting
- Photoshoots
- Day of ecommerce shoots – on set for BTS and iPhone shots for Instagram, website, and emails
- Attend all photoshoots to capture content, edit, and use across Instagram, emails, and the website
- Other duties as assigned
QUALIFICATIONS
- 4-6 years of experience with PR/events/socials media
- Highly organized, resourceful, and dependable with excellent interpersonal skills and
- Professionally appropriate speaking & writing for social postings and email communication.
- Experience with Adobe Creative Suite
- Knowledge of Facebook, Instagram, Twitter, TikTok publishing.
- Proficiency in Google Suite, MS Office, Slack and has the ability to learn and implement new tools/systems
- Ability to multitask and work well to meet deadlines in a timely manner
- Candidate must be highly organized with ability to prioritize with a sense of urgency and be a team player
EDUCATION and/or EXPERIENCE
- Minimum 2 years of social media experience
- Flexibility with regards to job responsibilities
- Able to work and think independently as well as part of a team.
- Excellent follow-through and attention to detail
Show Me Your Mumu is an Equal Opportunity Employer. We consider for employment all qualified candidates without regard to race, color, age, religion, national origin, sex, gender, marital status, sexual orientation, protected veteran status, disability, or any other characteristic protected by law.
Show Me Your Mumu
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