Tracy, Ca – Zinus is seeking an experienced Sr. Social Marketing Manager to join our U.S. marketing team. Reporting to the Sr. Brand Marketing Manager, this role will be pivotal to defining the future of our social marketing strategy across all platforms. In this role, you will own all things organic social media and content, leading the strategy, ideation, creation, and evaluation of our social media channels. You’ll have your finger at the pulse of social media trends and lead efforts to grow and engage our community through content and influencer engagements.
What you will do:
- Evaluate and improve strategic social media marketing plan to align with key business objectives across Zinus’ organic and paid social media channels
- Increase brand awareness and sales conversions for Zinus products with a focus on influencer marketing in support of strategic brand partnerships
- Own the development and execution of our social affiliate program in partnership with our DTC Marketing Manager.
- Own the creation of a social media calendar that’s at least 8 weeks ahead
- Own the planning, conceptualization, creation, posting and community management across all Zinus profiles, including Instagram (In-Feed, Stories, Reels), Tik Tok, Facebook, Pinterest and Twitter
- Work closely with the Content Marketing team to develop content relevant to growing and delighting our community.
- Be on top of social trends and identify creative ways to incorporate them into our strategy
- Work with our product strategy and marketing teams to develop social strategies in support of new product launches.
- Partner with the DTC marketing manager to ensure social support on seasonal and promotional activities and initiatives that align with the marketing calendar
- Curate brand content that can be shared by global leadership on their personal LinkedIn profiles
- Expand and engage the social community with community management, daily listening, maintenance, conversation, and monitoring across platforms, with a particular focus on Instagram
- Ensure messaging and brand voice are consistent with brand objectives / visual identity and while also aligning to platform best-practices and trends
- Write engaging and compelling copy, with the ability to tell stories across posts, platforms, and campaigns
- Provide organic social media and social listening reporting, insights and optimizations that align with KPIs
- Translate performance and analytic data to actionable insights and strategy changes
- Be a team player and assist where needed
- Other duties as assigned
What you bring to Zinus:
- Excellent understanding of social media platforms, including their respective strengths, nuances, success metrics, and relevant demographics
- Get individual voice, audience and configuration of each social media platform in order to optimize engagement with different communities
- Knowledge of each social media channel’s algorithms and ability to plan and manage content with respect to them
- Ability to think outside of the box to develop innovative ways to drive increased brand awareness among potential consumers through social media
- Experience managing social media, preferably for a CPG brand and/or with an agency
- Excellent communication and copywriting skills
- Experience using photo and video editing apps to create social assets
- Ability to create images, GIFs, and videos as needed
- Ability to write on-asset and caption copy as needed
· You are both – a highly motivated self-starter and a valuable team player
· You can operate efficiently in an environment of ambiguity and are able to multi-task and prioritize projects
- Experience rolling out campaigns across social media, in addition to daily posting maintenance.
- Experience with social media posting, listening and analytics tools
- Proven experience capturing content optimized for social, not just posting or maintaining an account
- Extremely organized and thrives on multitasking, fast-paced environments.
- 5-7 years of experience in social media & content creation
- Passion for social media, content creation and community building
- Strong working knowledge of the competitive landscape, especially small to mid-scale CPG brands
- Strong knowledge of social media platforms and strategies
- Possess an eye for aesthetic curation and cohesive visual and written storytelling
- Include portfolio or links to your previous social media content
Work Authorization/Security Clearance
Must be authorized to work within the US., sponsorship is not available at this time.
About Zinus
Zinus is a highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all employees. We’ve been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this eCommerce business. If you chose to join Zinus you’d be joining a company that is committed to the happiness of our employees and customers above all else with the goal of delivering products and experiences that invoke wonder and joy daily.
Zinus
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