General Staff Jobs

The Director of Marketing achieves results through researching, planning and executing the marketing process of the organization. A strong initiative, competitive drive, excellent communication skills, deep industry knowledge and the ability to stay results focused when market conditions change are all essential to achieve goals and objectives. 

The leader of the marketing team is focused on implementing practical, timely solutions, and utilizing tools and strategies that have proven results. Making prudent decisions on a variety of activities that enable messages to stay on point and in front of the audience is key. Self-assurance and innovation are critical to purposefully drive results. Problem solving and engaging the commitment of others is essential. 

Create and implement marketing strategies for each new release title, category, and imprint. Collaborate with the Imprint Marketer and align the marketing plan with the audience and the author, leveraging and/or developing their platforms to successfully launch and support their publication. 

Lead the marketing team to achieve goals through proactively motivating, teaching, and engaging the team. Through outgoing, poised and persuasive communication, the Director of Marketing will build rapport and relationships with individuals and groups. Due to the nature of the work and evolving market, effective delegation and the ability to quickly and thoroughly digest information is critical. 

The marketing leader must act independently and collaboratively. This position requires confidence and flexibility to handle a variety of challenges with a sense of urgency. A full commitment to the success of the organization and a devotion to high standards are expected in this role. The employment of effective systems through and with people will achieve desired results.  

Role and Responsibilities

Responsible for leading the marketing team and providing strategy and execution of companies marketing.

Provide direction to the company and members of the marketing team to optimize discoverability of publications, categories of publications, imprints, and company to both B2B and B2C.and ensure a positive ROI

Oversight for all marketing activities across imprints including but not limited to: digital marketing, email, social media, publicity, advertising, e-commerce platforms, trade shows 

Align and implement marketing programs to create discoverability, generate interest and demand 

Work closely with Sales and Imprint teams on campaigns, events, and digital marketing

Develop skills of marketing team to ensure they are utilizing necessary tools and strategy effectively.

Overarching Marketing Strategy

Actively participate in company strategic planning, operations, and leadership meetings

Oversight of company branding strategy, brand messaging, industry/trade communications, direct-to-consumer communications, digital marketing outreach.

Industry & trade show planning,

Outreach to both new and current markets.

Identify and communicate trends, provide continuing education for team and evaluate marketing systems and tools, identify potential pitfalls and troubleshoot solutions

Marketing

Collaborate with marketing team and industry contacts to ensure messaging is consistent 

Manage departmental budgets, including but not limited to advertising, promotional (swag), travel, show, departmental subscriptions & resources (i.e. Cision, magazines, etc.)

Collaborate with Sales Director to develop strategies seasonal front-list marketing and sales initiatives in line with top-line goals

Lead and manage marketing team including title assignments, advising on author engagement, troubleshooting, and serving as an advocate, supporter and sounding board for team.

Manage strategy for marketing corporate relationships and serve as point-of-contact (i.e. Co-Ops, PW, Book Riot, etc.)

Develop and nurture relationships with media and journalists, arranging and attending in-person meetings to pitch titles as applicable

Collaborate across departments and with department heads to accomplish rocks and annual goals

Attend industry and category specific shows

Manage individual title strategy as needed

Manage social media promotion for all Schiffer titles (collaborative team effort)

Qualifications and Education Requirements

Bachelor’s Degree

Minimum 5+ years of book marketing experience

Schiffer Publishing Ltd.

OVERVIEW

The Brand Manager is responsible for all day-to-day aspects of an account including owning/building key client relationships, developing advertising strategies, developing multi-touch personalized and dynamic communications programs, leading teams of subject matter experts/internal cross-functional departments. This position is ultimately responsible for growing the client relationship and account and the value/quality of service the client receives. This position must provide strategic marketing solutions that drive overall marketing initiatives for the client. The position will work with internal partners to include: Brand Strategy, Project Management, Creative, Content Creation, Experiential, Web Design & Development, Digital Media, Social Media and New Business teams along with clients and their various agency partners to develop overall marketing programs that maximize client’s budget.

Essential Duties and Responsibilities:

• Client leadership and growth
• Project prioritization and workflow
• Work within a CPG, restaurant, non-profit and healthcare a plus
• Ability to learn the working knowledge of data technologies
• Works closely with PM and Strategy teams to kick off planning and development strategic recommendations on plans, market communication, processes and channels
• Implementation of advertising and marketing for brands across industry verticals
• Understanding of all channels of communications both traditional and digital
• Lead client business meetings & actively participate in agency partner status meetings
• Manage the execution of multiple projects at one time
• Responsible for planning and executing special ad hoc projects
• Responsible for developing revenue generating opportunities with the objective of growing the account
• Works with Project Management to ensure projects stick to timelines and budgets
• Write/review briefs, scopes of work, estimates, presentations and any other client facing documents
• Will assist with monthly revenue recognition and billing detail
• Develops and maintains relationships with internal departments for execution of Insight, strategy, data and ad hoc client project
• Works with Brand Strategy, Project Management, Creative, Content Creation, Experiential, Web Design & Development, Digital Media, Social Media and New Business teams to support client meeting preparation and follow up internal communication
• Assists the team to organize, prepare and host any client visits to Infinite
• Other duties and responsibilities as assigned

Qualifications

• Bachelor’s Degree in Advertising, Marketing, or related field
• 1-3 year of experience working within an Advertising/Marketing agency
• 2 – 5 years of advertising/marketing experience
• Proven skills in account management and advertising strategy development.
• Excellent client facing and presentation skills
• Strong written and verbal communications skills, ability to multitask, attention to detail and organized
• Team oriented and able to mentor and coach others; must have proven leadership experience
• Excellent problem-solving skills and the ability to accept accountability; ability to work very independently
• Positive attitude; natural tendency to be proactive
• High level of confidence, self-motivated, proven leadership experience

At Infinite, we believe in developing great people, which develops great work. Culture is at the heart of everything we do here and is lived out in the day-to-day, as well as through the many celebrations, events and social outings throughout the year. We offer a great benefit package that includes medical, dental, vision, life, paid time off, and more. We are committed to the principles of diversity, inclusion, and equal opportunity. 

For more information about our company, please visit www.theinfiniteagency.com

The Infinite Agency

Company Description

We’re a non-traditional marketing agency connecting brands with the most authentic influencers, celebrities, and experiences. Our headquarters are in New York City and Los Angeles.

Role Description

This is a full-time Senior Manager Influencer Marketing role at Cogent World located in New York, NY. The Senior Manager Influencer Marketing will be responsible for developing and implementing influencer marketing strategies, managing influencer partnerships to drive performance, and collaborating with internal teams to ensure the success of campaigns. The Senior Manager Influencer Marketing will also lead outreach efforts to new and existing talent, and negotiate contracts and deals, while maintaining a deep understanding of the influencer marketing landscape and latest trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience
• 5+ years of experience in Influencer Marketing or Digital Marketing, with proven track record of taking ownership and driving results
• Strong understanding of the influencer space, social media platforms and trends, and the ability to analyze and interpret data to drive business impact
• Excellent communication, negotiation, and project management skills
• Passionate about creativity, innovation, and storytelling, with experience leading creative partnerships and developing impactful creative briefs
• Ability to work in a fast-paced, ever-changing environment while maintaining high professional standards and attention to detail
• Experience in Fashion, Lifestyle, or Beauty industries is a plus
• Experience working with international influencers is a plus

Cogent World

Digital Marketing Director

LHH Recruitment Solutions is on-the-hunt for a full-time Digital Marketing Director in Austin, TX. Our client is looking to bring an experienced Digital Marketing Director with a focus on PPC, Paid Social and Campaign management.

This is an exciting and supportive company within the Food & Beverage Industry, that is seeking a proficient Digital Marketing Director who is a happy Strategizing and Executing for various campaigns, and someone who is happy leading a small team, and shaping the team culture.

Responsibilities:

• Develop and Execute Marketing Campaigns in Paid Social,
• Manage the social media presence, including creating content, scheduling posts, and engaging with followers,
• Executing various digital marketing campaigns, across PPC and website Optimisation.

Managing and reviewing the marketing budget, and measuring the effectiveness of marketing efforts

Skills:

• Min 5 years’ commercial experience in a Digital Marketing Role
• Proficiency with Google Analytics, Meta, Instagram, and YouTube Ads.
• Experience in the Food & Beverage Sector is essential.

Qualifications:

· Bachelor’s degree in Marketing or Advertising would be desired but not essential.

Compensation:

· This posting is a representative sample of the types of roles we typically place with our clients, the salary range is estimated to $90,000 – $95,000.

Job Type:

· Full-time, Direct hire

LHH

Company Description

Cogent World is a non-traditional marketing agency with headquarters in New York City and Los Angeles. We connect brands with the most authentic influencers, celebrities, and experiences.

Role Description

This full-time on-site role as Vice President of Influencer Marketing will be based in New York, NY. The Vice President of Influencer Marketing / Business Development will be responsible for driving revenue growth through strategic partnerships, developing and implementing brand influencer marketing campaigns, and building and maintaining relationships with top-performing influencers, celebrities, and brand partners.

Qualifications

• 10+ years of progressive experience in marketing, partnerships, or business development with a focus on influencer marketing, social media, and digital media
• Experience developing and executing influencer marketing campaigns, programming, and relationship building with influencers
• Strong existing relationships with influencers, talent agencies, and brand partners
• Strong analytical skills with experience with ROI analysis, as well as the ability to use data-driven insights to make strategic recommendations
• Proven ability to build and manage high-performing teams, collaborate with cross-functional teams, and manage budgets
• Excellent communication and presentation skills with the ability to articulate the company’s mission and vision to a variety of audiences
• Bachelor’s degree in Marketing, Business Administration, or a related field

.

• MBA or equivalent experience preferred

Compensation

$150k – $200k salary/bonus

Cogent World

Job Purpose & Objective:

The Digital Loyalty Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the TXB Brand, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building loyalty engagement, building loyalty customer user base, growing loyalty sales, loyalty customer profiles/personas, brand awareness, driving consumer traffic, fuel/food/inside sales for TXB. These efforts including growing TXB Reward Loyalty sign ups, growing existing loyalty engagement, building loyalty segmentation analysis, customer personas, customer journey mapping and digital marketing to TXB Rewards Loyalty program as well as TXB APP and Third Party Platform menus. The Digital Loyalty Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation and ongoing management of a continually evolving strategy.

This position will report to the Vice President of Marketing, and will be located at TXB home office in Spicewood, Texas.

Responsibilities & Essential Functions:

Develop, implement and manage TXB Rewards Loyalty Program and integrated marketing plans and tactics across a wide range of channels, including TXB APP, TXB landing pages, content marketing, affiliate relationships, social, PR, print, email and digital Medias. This includes driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.

Loyalty: Lead, Manage and Develop TXB Rewards Program to include the maintenance and utilization of TXB loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty. Efforts should result in marketing to members with group and individual offers as well as in the moment offers to maximize loyalty baskets, repeat visits and brand loyalty. Loyalty Manager will be responsible for driving Loyalty Engagement, Sales, Transactions, Conversion/Capture Rates, new Sign-ups; Retention, Profitability, KPI Development, Analysis and Insight Development, Strategy/Tactic Development and Loyalty Consumer Behavior Changes that lead to higher profitability and repeat traffic. Must have strong analytical skills and loyalty management experience.

• Creation and Execute loyalty strategies that drives brand engagement and lifetime value of loyalty members.
• Execute the overall strategy and program benefits for the loyalty program. Clearly communicate strategy to cross-functional teams.
• Influence customer behavior to drive incremental sales and loyalty enrollment.
• Formulate marketing strategies and flawlessly execute customer-centric rewards marketing for TXB Rewards Members including personalized offers across digital channels.
• Build and manage campaigns delivered to members across multiple channels.
• Provide reporting/measurement/analysis of loyalty campaigns, Loyalty KPIS and initiatives to develop future planning and decision-making.
• Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs.
• Monitor program and campaign KPIs on an ongoing basis to ensure program health and to identify business opportunities and recommend solutions; pull ad-hoc reporting as needed.
• Ability to translate insights and analytics into action
• Oversee the setup and testing of promos and general program management
• Create and manage member journeys for a consistent, on-brand experience
• Manage TXBstores.com and the TXB Rewards app.
• Create training materials for stores on loyalty initiatives.
• Project manage all member retention campaigns and initiatives from conception to analysis and rollout by collaborating with cross-functional partners and identifying and delivering on key project milestones
• Manage all projects with third-party providers to improve and maintain program
• Document business requirements, use cases and conduct user acceptance tests.
• Build and manage performance reports (leverage insights to optimize performance) through Paytronix Loyalty Portal, Google Analytics, internal email and database software, as well as digital advertising platforms.
• Lead website, campaign optimization and by site search optimization and reviews: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
• Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
• Lead digital reporting in marketing and cross-function team meetings: translate/share the efficiency and effectiveness of digital channels, including but not limited to spend, ROI, messaging summary, high level optimizations, tests, learnings, conclusions, and next steps.
• Manage Third Party Menu and TXB APP Digital menus, look and merchandising to maximize sales.

Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.

• Collaborate with a wide variety of stakeholders—including operations, web / IT / data, meetings, education, media & publishing, strategic initiatives and external partner agencies—to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
• Collaborate with VP Marketing & Brand Manager and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
• Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
• Identify new technologies that can be used to make digital marketing more cost effective and efficient.
• Operate marketing software, platforms and digital scheduling tools. Provide guidance on new digital tools.
• Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
• Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
• Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
• Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
• Forecast potential ROI and KPI metrics
• Manage TXB APP and Third Party APP Platforms Order and Delivery Menu Management, APP Page Updates and digital AD revenues, APP Gamification, Digital Coupons, TXB Rewards and TXB Subscription Programs. Responsible for ensuring content on APPs, Website and Online Search is up to date to maximize TXB Digital Sales and Consumer Engagement.
• Responsible for creation of Digital Consumer Journey Mapping.
• Online Digital Reputation by Managing NACS Thrivr Search Engine Optimization Platform and online reputation tools and responding to online consumer feedback.
• Social Media Management advertisement (paid and unpaid). This will include development of Strategy for each platform, detailed tactics and KPI metrics. Will work with Brand Manager to build out TXB Digital Brand Awareness, Reputation and Reach to drive sales, profitability and TXB Brand.

Functional Capabilities

• Loyalty Strategy Development, Planning, Execution, Loyalty Data Analytics and Loyalty KPI Management and Loyalty Budget Management
• Customer Journey Mapping
• Digital Marketing Strategy, Planning, Execution and Analysis
• Content Marketing
• Web Analytics, Insights and Reporting
• Program Management/Agency Mgmt.
• Search Engine Optimization (SEO)
• HTML
• Digital Advertising and Pay-Per-Click (PPC) Marketing
• Marketing Automation; SMS, Email and other Digital Marketing
• Brand Advocate
• Mobile APP Content Management to include TXB APP & Third Party Restaurant Menu Platforms (Uber Eats, Door Dash, Grub Hub)

Education, Experience and Skill Requirements:

• Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
• Minimum 5+ years of Loyalty Program Management experience to include Loyalty Program Development, Loyalty Strategy Development, Loyalty Cost Management, Loyalty Segmentation and Analysis, Loyalty Program Engagement, Traffic Building and Promotion Management Experience.
• 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
• Experience with multi-site retailing and foodservice a strong positive.
• Demonstrated successful experience of building or materially advancing a digital marketing program.
• Experience with Third Party Order & Deliver Delivery APP Menu Management a Plus.
• Computer proficiency with Microsoft Office
• Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program
• Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms
• Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
• Ability to formulate recommendations based on a broad set of inputs and facts.

TXB (Texas Born)

ABOUT THIS ROLE

Patrick Ta Beauty is looking for a strategic and innovative Influencer Marketing Manager to join our team. This is a critical role that will drive all aspects of our influencer marketing and partnerships programming. The role will shape the vision for influencer programming on all levels. Our Influencer Marketing Manager will lead our partnerships strategy and contribute to the growth of our digital-first brand working cross-functionally with all other marketing channels. This role will report to the Director of Brand Marketing.

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty’s goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look.

ROLES & RESPONSIBILITIES

• Build & expand influencer program in totality across paid, collab, gifting and mailer initiatives to grow EMV,  scale influencer content creation, increase site traffic and sales, and explode engagement and advocacy
• Shape partner and collaboration strategic framework to elevate the brand and generate accelerated awareness
• Explore new opportunities of partnership across digital platforms rooted in brand vision
• Create and develop monthly influencer budget plan with proven ROI while maintaining an internal database of market key performance metrics 
• Measure and report on influencer program performance and KPIs; share results, insights and future recommendations with cross-functional teams and leaders on an ongoing basis
• Maintain the day-to-day execution of our influencer relationships in conjunction with the Senior Influencer Coordinator 
• Continuously identify new influencers/talent while deepening existing relationships and building brand loyalty
• Lead in the entire process, from talent negotiation, contracting, to briefing, to execution, across multiple platforms
• Be an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencers

WE THINK YOU’LL BE A GREAT FIT IF…

• You’re a leader & a strong communicator. You have a strong voice and want a seat at the table to help shape the future of Patrick Ta Beauty. You want to support and empower others, celebrating the accomplishments of the team as a whole.
• You’re curious. You have a passion for the beauty space, in particular makeup/ color cosmetics, and have a natural curiosity that compels you to learn more.
• You’re driven. You are a self-motivator with lots of enthusiasm and ability to work on high-visibility projects under tight deadlines with strong project management capability.
• You’re hands-on. Must be a proactive, roll up your sleeves, pragmatic leader capable of delivering results in a fast-paced, entrepreneurial environment.

PROFESSIONAL QUALIFICATIONS

• 5+ years’ experience in influencer marketing and partnerships. Experience in beauty a plus.
• Digitally savvy with pulse on all social media platforms
• Expert communicator who is cool under pressure
• Able to multitask seamlessly against multiple projects/deadlines; coordinating across agency partners, retailer and internal functions to drive organized execution
• Solid leadership and management skills — self-starting, inquisitive, results-oriented mindset with high energy and a positive attitude; strong mentor and manager
• Creative problem solver, idea leadership, and desire to pioneer (comfortable with ambiguity and “finding a way”)

WHAT WE OFFER

• Bonus Opportunity
• Health Benefits
• 401(k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

Patrick Ta Beauty

Our client, a family owned retailer, is looking for an Event Marketing Coordinator to join their team full-time! This opportunity will start 5 days a week in their Acton office for training and onboarding, then dial back to a hybrid schedule with Tues-Thurs in the office, Mon/Fri remote.

This role will have a key focus on creating grass roots community-based events that drive in-store traffic.

As an Event Marketing Coordinator you will:

– Coordinate pre-planning and day-of onsite logistics for local in-store events such as grand openings and seasonal launches, including setting up display signage, working with with store staff, district managers, design team and social media manager to ensure cohesive and well-promoted events

-Coordinate all support materials for traffic-driving events internally and with external partners

– Organize and maintain event logistics, keeping updated calendars and tracking sheets

– Own vendor relationships, handle order tracking, logging invoices and processing POs

– Identify and coordinate partnerships with local programs, community events, charities and other aligned philanthropy efforts

-Develop and maintain all aspects of relationships with charity partners including school districts, local shelters & food banks, and healthcare organizations

– Brainstorm and pitch ideas for grand opening events while also identifying areas of improvement from wrapped events

The ideal candidate will have:

– 1+ years of experience

– Strong communication skills – in person, via phone and in writing

– A proactive mindset and strong organizational skills

– Event planning/coordination experience

– Access to a car – in order to support store events, occasional travel to stores and/or weekend work is required

If you are interested in this Event Marketing Coordinator opportunity, apply now!

Creative Circle

The San Antonio Local Organizing Committee (SALOC) is a 501(c)3 non-profit that is charged with planning and executing national events in San Antonio. SALOC is a partnership between San Antonio Sports, the City of San Antonio, Visit San Antonio, UTSA and UIW to host the 2025 NCAA Men’s Final Four. This position will help lead marketing and communications efforts and hosting requirements to deliver a world-class fan experience to visitors and the San Antonio community.

DIRECT REPORTS: Marketing Manager, Marketing/Communications Intern

POSITION SUMMARY: The Director of Marketing and Communications, serves as the SALOC liaison with the NCAA on all marketing and communications activations in support of city-wide planning related to the 2025 Men’s Final Four and general projects assigned by the Managing Director and Executive Director. The Director of Marketing and Communications will participate in extensive integrated planning and coordination with all other SALOC functional positions to achieve the desired outcomes and attendance goals of the NCAA and SALOC in support of the 2025 Men’s Final Four.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

The main responsibility of the Director of Marketing and Communications is to lead the creation, development, planning and execution of a comprehensive marketing and communications strategy to promote the events and programs of the 2025 NCAA Men’s Final Four to include advertising, social media, public relations, and grassroots activations.

• Create and implement a comprehensive traditional, digital and grassroots marketing and communications plan in support of all NCAA and SALOC goals for the event.
• Develop, coordinate, and distribute all public messaging related to the events and programs of the event.
• Provide management and oversight of the Marketing/Communications Manager and interns to be hired in 2024 in fulfilling the duties described here.
• Provide management, oversight, and direction for the SALOC’s Marketing and Public Relations Committee, which largely consists of:
• Building the committee, ensuring that it is representative of the many organizations, city partners and stakeholders in the San Antonio area.
• Leading monthly meetings for this committee starting in 2024
• Organizing the committee for assistance with various Final Four activations or events
• Establish a pro-active public relations campaign to engage local media outlets in the lead up and during the event.
• Coordinate and oversee all press releases, press conferences, editorial board opportunities and other public relations needs of the NCAA and SALOC to include management of local PR Firm to support in the execution of these items.
• Serve as main point of contact to local media and coordinate interview and/or statement opportunities for SALOC leadership.
• Responsible for regular reports to the SALOC Executive Director and NCAA and extensive wrap-up report at the conclusion of the event.
• Manage all budget related line items in the approved budget and work to identify savings, trade opportunities or additional revenue opportunities.
• Coordinate the local media buy and advertising plan in partnership with local media outlets and advertising firm.
• Work with the NCAA and their creative partners to develop graphics, video spots, print materials and other items needed to promote and execute the events and programs of the Final Four.
• Create the San Antonio Final Four micro-site and ensure content is up to date.
• Identify and leverage partner assets and innovative opportunities that can be used for promotion of the Final Four (i.e., countdown clock, no cost out-of-home assets and in venue signage)
• Oversee and help execute all social media content plans and strategy in conjunction with NCAA.
• Create and implement monthly e-newsletter communications.
• Oversee promotion and assist in programing of the Final Four Fan Jam and trophy tour.
• Provide weekly metrics and dashboard on marketing initiatives to track campaign progress.
• Coordinate all public safety awareness messaging alongside Executive Director and city public information officers.
• Other duties as assigned by the Managing Director and/or Executive Director.

MINIMUM QUALIFICATIONS: Bachelor degree and at least five (5) years marketing and communications experience. Experience working on the marketing and/or public relations strategy and execution of a large-scale event or major brand sponsorship portfolio a plus. Must have the ability to meet deadlines and program milestones as well as work alongside, motivate and organize staff, contractors, committee members and volunteers to meet or exceed the goals of the NCAA and SALOC. Ability to prioritize efforts in a highly dynamic, fast paced and fluid environment while remaining productive and professional. Ability to work evenings and weekends based on events and NCAA monthly site visit activities.

TERM: November/December 2023 – April 30, 2025

POSITION: Independent Contractor. Benefits are not included. Compensation commensurate with experience. Reliable transportation and laptop required. Office space and equipment provided.

LOCATION: Alamodome, San Antonio, TX

SEND COVER LETTER & RESUME: to [email protected]

San Antonio Local Organizing Committee

Smoke Guard, Inc. provides innovative and aesthetically appealing fire and smoke protection systems to fit any purpose and any opening in a building. Smoke Guard is a dynamic, innovative and progressive company, part of the Engineered Building Solutions division of CSW Industrials, Inc.

As part of the CSW Industrials family of companies, Smoke Guard offers employees a best-in-class Total Rewards benefits program. We maintain a diverse and inclusive environment where every employee belongs and is encouraged to contribute and develop. Are you ready to join our dynamic family and take advantage of our great benefits and perks?

Position Summary

The Marketing Manager for Smoke Guard, Inc., a CSW Industrials company, provides leadership, focus, and coordination to maximize demand for Smoke Guard-offered products. This role will drive increased SG sales through all channels by increasing specifications, driving brand strength, and improving customer, prospect, and stakeholder communication effectiveness. This position is located in Boise, Idaho and may work in office full time or have a hybrid office schedule.

Responsibilities

• Creation and delivery of all branding, advertising, and public-facing communications, including print, digital, and video assets. Execute personally, in coordination with Smoke Guard and other teams across our segment, and/or through applicable service providers.

• Lead initiatives and activities to improve the company’s impact with architecture, design, and specification professional communities, such as lead for AIA outreach and related activities, architecturally focused industry events, tradeshows, CSI events, and other opportunities.

• Increase GC specification retention when basis of design, and selection of SG when BOD is a competitor by providing messaging, training, and tools to support Sales so they can better demonstrate the value proposition of SG v. competitors.

• Coordinate social media, press releases, and other direct communications channels to drive brand awareness and strength.

• Create and publish content specifically targeting architects, designers, specifiers, and AHJs to increase engagement and product understanding, contributing to overall growth objectives,

• Manage key specification-related suppliers, such as BIMSmith, SpecLink, and Masterspec to optimize market impact, control costs, and coordinate internal training and utilization.

• Optimize specification documents, including updates due to new products and features, code changes, and competitive opportunities for differentiation, and identify and react to competitor specification content and changes.

• Contribute to, coordinate, and actively execute key portions of cross-functional SG Architectural Strategy, for areas under responsibility to drive results including increased engagement and increased specification rate,

• Manage all copyright and trademark related activities, initiatives, and archiving.

• Perform other duties as needed.

Knowledge & Skills

• Advanced knowledge of Marketing systems and best practices.

• Understanding of architecturally specified building products market and/or the construction market

• Strong oral and written communication skills with the ability to communicate in a professional manner at all levels of the organization. Strong project management, multitasking, and decision-making skills

• Proficiency with online marketing and social media strategy

• Metrics-driven marketing mind with eye for creativity

• Ability to create training content and deliver effective presentations.

• Strong organization, prioritization, and time-management skills

• Work effectively both independently and with a wide variety of individuals and teams across functions and firms.

Experience

• 7+ years of experience in Marketing roles with progressive upward movement and experience leading other Marketing roles.

• Experience preparing and delivering compelling presentations to professional or technical audiences.

• Demonstrated success in developing marketing plans and campaigns.

• Experience utilizing industry software related to architectural specifications preferred.

• Experience with marketing automation and CRM tools

• 3-5 years in building products or construction-related industries preferred

• 3-5 years developing/editing specifications and/or selling/promoting in specification-based bidding processes preferred.

Education

• Bachelor’s degree in Marketing, Business Administration, or similar field is required. A combination of education and experience may be considered.

• Certification in key creative/graphic software packages strongly preferred.

Other Requirements

• Physical- This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

• Travel – periodic travel is expected in the role, and will fluctuate based on customer, stakeholder, and business needs

Smoke Guard, Inc., a CSW Industrials company, does not make employment decisions based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, political affiliation, disability, age, genetic information, or veteran status. We are proud to be an Equal Opportunity Employer (EOE).

Smokeguard