General Staff Jobs
Find the latest General Staff Jobs on Project Casting.
Production Types
Job Types
Skills
- Staff / Crew
Job DescriptionÂ
Texas Standard is Texas’ clothing brand for gentlemen, born to bring Texans quality gear of their own while giving back to the state it calls home. We are seeking a talented and detail-oriented individual to join our team as a Marketing Coordinator. The successful candidate will be responsible for managing the brand’s social media presence, email marketing, marketing research, exploring new marketing channels, and helping to develop and execute the marketing strategy.
Â
Primary Responsibilities:
- Develop and execute data-driven marketing strategies that align with our brand vision and target audience.
- Analyze and report on marketing performance metrics, including website traffic, conversions, ROI, customer acquisition, and retention rates.
- Manage social media accounts (Instagram, Facebook) by creating and curating content, responding to messages, and monitoring engagement.
- Conduct market research and competitive analysis to identify trends, opportunities, and best practices.
- Collaborate with the content team to develop marketing collateral, including email campaigns, and blog posts
- Monitor and report on industry trends, social media, and e-commerce best practices, providing insights and recommendations for improvement.
Â
Requirements:Â
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 2-3 years of experience in marketing
- Strong analytical skills and experience using marketing analytics tools
- Excellent written and verbal communication skills.
- Strong organizational skills and ability to multitask in a fast-paced environment.
- Knowledge of e-commerce website management (Shopify) is a plus.
- Ability to work independently and as part of a team.
- Passion for fashion and a keen eye for design.
- Embody the Texas Standard values:
We always put people first
We do what we say – whatever it takes
We put the company mission over our own ego
We find truth in numbers
We are unafraid to explore a new path
Â
Please apply here: https://airtable.com/shrA0OQiwovZs76UbÂ
Texas Standard
Job Description
Marketing and Communications Manager
Palm Beach Symphony
                                                                                                                            Â
Summary: Palm Beach Symphony is hiring a Marketing and Communications Manager (MCM) that is highly motivated, enthusiastic, flexible and adaptable. Must be a strategic leader, brand advocate, storyteller and integrated marketer with the ability to unify key constituencies at the highest level with powerful communication strategies that consistently promote our mission, vision, image, messaging, development and fundraising with creative, innovative and strategic thinking.
Position: A key team member, reporting to the CEO and working closely with the Patron Advancement Coordinator, the MCM is responsible for internal and external communications, implementing and overseeing all initiatives including marketing, communications, advertising, social media, PR, ticket sales, box office and community outreach.
Â
Specific Duties and Responsibilities:
Marketing Strategy
- Develop a marketing budget and ad spend strategy.
- Develop and execute marketing campaigns through both traditional and digital media for all initiatives including attracting new audiences.
- Develop and oversee implementation of the communications plan for all marketing and development materials including board and CEO talking points, program, donor and VIP correspondence, season and additional brochures, advertising, email, direct mail, concert program books, website, newsletters, social media, e-news content, company reports, blogs, articles, impact reports, event signage and fliers, sponsorship decks, musician bios, non-concert programs, post-event surveys.
- Maintain a performance dashboard of marketing tactics and implement continual optimization of tactics based on performance.
- Develop and execute follow-up surveys to collect post-event feedback from patrons.
- Develop the strategy for and create, manage and post to all social media properties.
- Develop and create video documentaries and promotional videos.
- Manage concert photography & society photography
- Manage photo and video usage (live events, social media, YouTube Channel, marketing table, and print collateral
- Assist in creating effective member and subscriber communications.
- Ensure adherence to company style guidelines through all communication materials across all departments.
- Update company systems with audience information collected at events and elsewhere.
- Maintain and further develop the website and the email list.
- Oversee the PR firm which is responsible for developing support strategies; messaging; writing and distributing press materials; and media relations.
- Manage and maintain relationships with printers and coordinate quotes for printing jobs.Â
- Attend conferences and events as needed.
- Cultivate relationships with community partners, media and ad reps.
- Monitor and report on marketing and social media analytics.
- Assist with inventory and organization of digital assets, including organization of folders on Facebook, Instagram, DropBox, Press Corner.
- Maintain marketing materials and press coverage archives.
Advertising
- Create, manage and implement a comprehensive advertising campaign across multiple channels.
- Solicit program book advertising.
Ticket Sales
- Implement all aspects of season ticket sales and renewal campaigns (email, direct mail, social media, telemarketing, acquisition of prospect lists, advertising placements and production of all materials).
- Develop and launch group sales and corporate ticket sales programs.
- Implement a single ticket sales campaign including design and placement of advertising across media and special promotions.
- Grow the community partnership program through the promotion of group sales, ticket offers and partnerships.
Box Office
- Manage the box office at all concerts and front of house and box office coordination and managing the ticketing system at all concerts including overseeing all ticket inquiries, subscriptions, and exchanges, processing phone, mail, web and walk-up ticket orders, coordinating ticket mailings and will-call distributions; managing seating; creating new seating manifest for each new ticketing partner; managing patron inquiries; preparing, maintaining and closing out all ticket sales reporting activities
- Work with Kravis Center for the Performing Arts and all box offices to ensure friendly, courteous service and customer satisfaction in ticket transactions, ensure the accuracy of all ticket revenue reports, and maintain a system of timely deposits, sales reports, ticket audits and concert settlements.
Events
- Attend all concerts and special events as a liaison to media and the public. Oversee the distribution of tickets to
press and VIPs. Participate in artist and patron hospitality as requested.
- Develop and maintain relationships with business and arts leaders to enhance the Symphony’s image and enhance public understanding of and support for the Symphony’s unique role in the community.
- Attend civic and cultural events and represent PBS through speaking engagements.
- Enlist and coordinate volunteers to participate in marketing and public relations events and campaigns.
- Work with Ladies Guild volunteers to provide all marketing and promotional materials for all fundraising events including direct mail, print and electronic media.
Budget & Reporting
- Monitor marketing budget to meet all revenue goals.
- Report on progress of all ticket sales campaigns and provide other reports as requested.
- Assist in preparing presentations and reports, including sales data, social media analytics, etc.
Development
- Work with Development Committee to:
- Create and execute audience development initiative.
- Maintain patron database.
- Coordinate the purchase of mailing lists as needed.
- Develop and execute cultivation plans and solicitation and fundraising strategies including materials
Â
Requirements:
- Bachelor’s degree or equivalent experience in marketing, communications, fundraising/development, public relations, business and/or music preferably with five years of marketing, development, sales or related experience and a strong customer service background. Experience working in a preforming arts organization is a plus.
- A strong interest in and willingness to learn about classical music.
- Excellent communication and interpersonal skills to write and speak persuasively about the mission and vision of the Palm Beach Symphony.
- The ability to work effectively with board members, staff, musicians, community leaders and volunteers.
- Experience using a CRM to segment and understand audiences.
- Commitment to attend many evening and weekend activities and travel occasionally.
- Comfortable utilizing research and analytics tools on the internet.
- Proficiency in Microsoft Windows; Microsoft Word, Excel and Access; Adobe Suite; and website development. A knowledge of Patron Manager donor management software and ticketing software is a plus.
- Skilled in using Canva, InDesign, PhotoShop, etc.
Compensation: Salary range $75k – $85k and commensurate with experience and status.
Benefits Offered: Health insurance, paid vacation, and holidays.
Application Deadline: December 1, 2023
Contact name: David McClymont – CEO
Contact email: [email protected]Â
Orchestra website: www.palmbeachsymphony.org
Application Procedure: E-mail cover letter with salary requirements, resume and writing sample to David McClymont, Palm Beach Symphony, [email protected]
No telephone calls.
Palm Beach Symphony
Affiliate Brand Marketing, Influencer Development Manager- Chattanooga, TN
Job.com Search combines expert recruitment teams with smart tech and a candidate-driven platform to expedite the hiring process.
Job.com Search and a Major Consumer Goods Manufacturer has joined forces to recruit an Ecommerce Manager/ Brand Manager due to incredible growth and expansion.
In the role, this candidate will be the Brand Champion and Ambassador strategically driving brand awareness through relationship building with key Strategic Partners, Advertising, and Public Relations.
The candidate will convey and translate strategy into action with the guidance and leadership of the Sr. Brand Engagement Manager while maintaining brand integrity across all company marketing objectives, initiatives, and communications for the purpose of increasing brand awareness, consumer demand, and enhance brand affinity.
Job Responsibilities:
- Assists in managing integrated advertising strategy to drive eCommerce-including potential affiliate marketing program and social commerce.
- Acts as a project manager for the management of assets for digital advertising, including paid social and PMAX.
- Explore and oversee strategies for licensing partnerships that will drive brand objectives and growth. Partners can come from Food and Beverage, Spirits, Wine, Major National Parks, Sporting Venues, Museums, and the Entertainment Industry optimizing partnership RO, Restaurants, Chefs, and Celebrities.
- In charge of the Company’s Squad Influencer Network managing all timely and effective communications to develop gifting programs with Key Ambassadors—to increase brand affinity on social media and the press.
- Develop relationships in the Relevant Culinary Sphere with Chefs, Restaurants, and Social Media Influencers to impact the Cuisine Community in shedding strong endorsements of the brand and products. Responsible for scheduling meetings, invites, leading PR efforts in conjunction with Sr. Brand Manager of Engagement.
- Assists in the creation and execution of marketing plans supporting overarching Go-To-Market strategies for new product introductions in alignment with PR, Advertising, Marketing Communications and Social Media.
- Advises and influences the Marketing Strategy and PR for the Museum and Factory Stores. Assists in the planning of Festivals (October-Fest) and other special brand events.
- Serves as a key brand leader with our external relationships and key outside partnerships.
- Manages the Company’s department budgets and contributes to Annual Brand Marketing planning processes and programs.
Experience and Skills:
- Strong Knowledge of Marketing Funnel and Modern Marketing Tool Kit—Social Media, PR, Advertising, and Email Marketing
- Experience working in or managing PR.
- Have experience in paid social campaigns- is a positive.
- Is passionate about Branding and Brands with experience in working with a Brand or Brands across multiple markets.
- Ability to interpret consumer research and turn insights into action.
- The ability to work cross-functionally throughout the entire organization and its departments.
- Creative strategies thinker capable of identifying trends and long-term opportunities.
- Be a problem solver and have critical and innovative thinking skills.
- Be a self-starter with a proactive innate drive.
- Have strong Communication and Inter-Personal Skills.
- Be knowledgeable and adept in Microsoft Office Suite.
Education:
Bachelor’s Degree in Marketing, Communications or Business.
Years of Experience:
The candidate should have 5 years of experience in Brand Marketing, Communications, Public Relations, or Advertising agency experience in Consumer Products- CPG.
Job.com Search is an equal opportunity employer.
Job.com Search
THE COMPANY
Dentist Advisors is the creators of The Dentist Money Show™, the #1 finance podcast for dentists. Pretty cool, huh? We’ve quickly grown to be the most recognized brand in financial planning and investment management for dental professionals.
More than that, we’re changing the way financial planning is done with our Elements Financial Planning System™.
Sound like a mouthful? It’s really just about empathy, good design, and thoughtful use of technology, combined in a way so our clients spend their time living their lives to the fullest, knowing their finances are on track.
And we’re growing fast, so…
THE POSITION
The Marketing and Event Coordinator will work closely with the Marketing Director to successfully promote and launch our monthly in-person and virtual events and webinars. The position will coordinate between the editorial team, partners, and the marketing team to ensure events are successfully promoted and attended.
JOBS TO BE DONE
- Responsible for monthly webinar production and promotion
- Organize and plan monthly webinar deliverables with Dentist Advisors’ editorial team and partners
- Responsible for in-person event promotions including email, social media, and text reminders
- Organize and attend live events, including CE dinners and our annual conferenceÂ
- Manage CE-credit application and approval process for events and webinars
- Monitor and report webinar and event performance
- Schedule and track organic and paid social media promotions
- Support other marketing team members, as needed
REQUIRED SKILLS AND EXPERIENCE
- Proficient in all Microsoft Office software, email management, and experience with Zoom Webinar or similar webinar platforms
- Familiar with Marketo and/or Hubspot
- Competent in posting with CMS system, such as WordPress
- Familiar with Adobe Creative Suite
- Intermediate knowledge of HTML/CSS
- Familiar with social media ad scheduling and tracking
- Experience with social media and advertising best practices
- Excel at project management and meeting deadlines
PREFERRED EDUCATION, SKILLS, AND EXPERIENCE
- Bachelor’s degree in marketing, PR, communications, or related field
- Experience and/or interest in the financial services industry
- Experience and/or interest in the dental industry
WHO YOU ARE
- Willingness and ability to travel multiple times per month
- Low drama, solution finder
- Willing to challenge other people directly
- Able to receive direct feedback constructively
- Attentive to details
- Excellent communicator
- Prioritizes getting it right over being right
- Self-starter and learner
- Willingness to adapt to rapid change
- Reliable
- Excited to take on big projects/challenges
- Willingness to work in a growing, entrepreneurial company
- Great written communication with client and project management experience
- Strong time management skills, extremely organized, and ability to attend to details
- Friendly and fast-learner, eagerness to learn new skills, adaptable/flexible
WHAT’S IN IT FOR YOU?
As innovators in the financial space, we believe real change requires collaboration among passionate people unified by the same mission, vision, and values.
We strive for a work environment where each employee:
- Feels safe and accepted
- Finds purpose
- Makes continual progress
- Maintains work/life balance
- Has fun
This position’s compensation package includes:
- Group health insurance
- 401(k) retirement plan (up to 6% company match)
- Company-paid life and disability insurance
- Generous paid time off schedule
- Paid parental leave
- Gym membership reimbursement
- Continuing education reimbursement
- Complimentary investment management service
- Quarterly offsite team building events
This is a full-time position.Â
Dentist Advisors
Marketing Coordinator – Direct Hire
San Ramon, CA (on-site)
AEC industry
Salary Range: $65,000 – $70,000/annually
Position Summary:
Our Client in San Ramon is looking for a Marketing Coordinator to collaborate with teammates in all aspects of the organization to pursue new business and develop current practices.
You will lead a variety of internal and external marketing initiatives, provide key input on marketing content, and communicate highly technical concepts.
You will set and maintain high standards of quality work, while inspiring our team and marketing efforts.
You will see your hard work make a direct impact on our growth and success!
Primary Responsibilities
- Help implement an innovative marketing vision and strategy that advances Client services and capabilities.
- Collaborate with the Business Development (BD) team, engineering staff and Human Resources to expand brand awareness and recognition through direct marketing campaigns, social media, capability statements, and other marketing materials.
- Regularly update and maintain Client website and social media accounts.
- Explore and track the efficacy of branding strategies for Client services, regional, and new markets.
- Draft and create original content, such as articles and newsletters.
- Develop written content for qualification statements that represent Clients services.
- Support presentations through graphics and formatting according to the Client brand.
- Maintain and regularly update marketing files and databases.
- Assist with client event coordination and represent company, as needed.
- Set expectations and maintain high standards of quality work – demand excellence and encourage creativity.
- Support BD team with marketing material for Request for Proposals (RFP), Request for Qualifications (RFQ), and Request for Information (RFIs), as needed.
- Perform other duties, as requested.
Required Qualifications
- Experience Level: 3-5 years within the marketing sector
- Education Level: Bachelors degree in a relevant field (Marketing, Communications, etc.)
- Software: Proficiency using Microsoft Suite, WordPress, Hootsuite, Constant Contact (or other email distribution apps), and social media platforms
- General understanding of the engineering, construction, and consulting industry (geotechnical, environmental, and water resources)
- Outstanding communication (verbal and written)
Roth Staffing
Position Summary:
The Marketing Manager is a critical role in our Valves & Actuation group, responsible for management of a wide range of tasks, including social media management, email campaign management, graphic design, photo and video capture/editing, and website management. Additionally, the Marketing Manager will be accountable for reporting and tracking, resource organization, swag management, as well as conducting market research and data collection. This role requires a versatile marketing professional with a well-rounded skill set and the ability to work in a fast-paced environment.
Key Responsibilities:
- Oversee and manage all marketing initiatives within the Valves & Actuation group.
- Develop and execute effective social media strategies to enhance brand visibility and customer engagement.
- Manage email campaigns, including the design and distribution of compelling email content.
- Oversee graphic design efforts for various marketing materials, ensuring consistency with brand guidelines.
- Handle photo and video capture and editing tasks to create engaging visual content.
- Manage the organization’s website, ensuring up-to-date and relevant content.
- Generate and interpret marketing reports and tracking data to evaluate effectiveness and drive strategy improvement.
- Organize and manage marketing resources effectively to maximize efficiency.
- Oversee swag management, ensuring availability and appropriateness of promotional materials.
- Conduct market research and collect data to understand market trends, customer behavior, and competitive positioning.
Requirements
Education and Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager or a similar role.
- Proficiency in social media management and email campaign management.
- Solid experience with graphic design, photo and video capture/editing.
- Familiarity with website management best practices.
- Strong analytical skills, with experience in reporting and tracking marketing data.
- Knowledge of market research techniques and data analysis.
- Exceptional verbal and written communication skills.
- Ability to multitask and prioritize effectively in a fast-paced environment.
- Strong organizational skills with a keen eye for detail.
Supervisory Responsibilities: None
Travel: Less than 25%
The Industrial Service Group
Company Description
Polli Construction has been a leading construction company serving Chittenden county and the surrounding areas for over 30 years. We are dedicated to delivering high-quality projects and exceptional service to our clients. We are seeking an experienced Marketing Manager to join our team and lead our marketing program.
Role Description
This is a full-time on-site role for a Marketing Manager. The Marketing Manager will play a pivotal role in shaping our brand image, enhancing our market presence, and driving business growth. You will be responsible for developing and implementing marketing strategies and materials, managing our marketing budget, and ensuring that our marketing efforts align with our company’s goals and values.
Key Responsibilities:
- Marketing Strategy: Develop and execute an annual marketing plan that aligns with our business objectives, including defining target audiences and identifying growth opportunities.
- Budget Management: Responsible for managing and optimizing the annual marketing budget to maximize ROI.
- Campaign Coordination: Plan, coordinate, and execute marketing campaigns across various channels, ensuring consistent messaging and branding. Create and update marketing materials, including brochures and promotional materials.
- Online Presence: Maintain and update our websites, manage online advertising efforts, and oversee our SEO strategy. Monitor and manage our company profile on review sites (i.e. Google, Yelp, etc.).
- Social Media Management: Develop and manage social media content and engagement strategies to increase our online presence and engage with our audience.
- Event Management: Organize and manage company events, including trade shows, seminars, and community outreach activities.
- Client Engagement: Work with Client Advocate Team to address inquiries, concerns, and feedback to ensure exceptional client experiences throughout ongoing projects.Â
Qualifications:
- Proven experience in marketing management, preferably in the construction or related industry.
- Strong understanding of digital marketing, SEO, and social media platforms.
- Graphic design experience.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Budget management experience and proficiency in marketing analytics.
Polli Construction, Inc
Location: San Clemente, CA
A globally recognized architectural graphics design firm, is seeking a dynamic and experienced Marketing Manager As a leader in branding, project visioning, and architectural graphics, our client collaborates on diverse projects, ranging from large-scale urban programs to unique branding opportunities on prestigious domestic and international ventures.
Qualifications:
- Five years or more experience leading a marketing and communications department within the A/E/C industry.
- Bachelor’s Degree in Architecture, Marketing/Communications, Graphic Design, or related field.
- Proficiency in Adobe InDesign, Illustrator, and Photoshop.
- Familiarity with various marketing campaign platforms and best practices.
- Strong business analytics skills.
- Ability to manage multiple partners and deadlines.
- Excellent written, verbal, and interpersonal communication skills.
- Exceptional organizational skills and workflow management.
Responsibilities:
Project Documentation:
- Work closely with project managers to document projects.
- Coordinate photography sessions, reaching out to involved parties.
- Collect necessary information for copywriting.
- Coordinate photo selection and editing.
- Prepare projects for web, proposals, presentations, blogs, social media, and other platforms.
Proposals, Presentations, and Award Submittals:
- Research proposal requirements and assist in presentation.
- Track proposal submittals and maintain organized records.
- Research and track award submittals; assist in preparation.
Marketing Systems and Records:
- Design marketing materials such as resumes, business cards, books, and posters.
- Maintain an updated stock of marketing materials.
- Establish and uphold internal design standards.
Website and Social Media:
- Manage social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn).
- Assist in keeping the website updated and relevant.
- Prepare monthly blog posts, case studies, and project news updates.
- Generate quarterly eblasts with firm news and project highlights.
Sector-Specific Information:
- Collaborate with sector leads to identify market trends and create marketing materials quarterly.
- Facilitate thought leadership opportunities through blogs and white papers.
- Identify and attend conferences and workshops.
If you are a creative and strategic thinker with a passion for marketing in the A/E/C industry, we invite you to join our client’s vibrant team. Help us create world-class marketing assets that showcase our exceptional work and contribute to our continued success.
Vaco
Position Summary
Fransmart, the global leader in franchise development known for growing emerging restaurant concepts into national and global brands, is looking to hire a dynamic, results-driven Marketing Manager in its Alexandria, VA office. The Marketing Manager will oversee the B2B marketing plan for each of his/her portfolio brands, focusing on innovative strategies to generate new franchisee leads and nurture existing lead via targeted email marketing campaigns and digital marketing. Additionally, the Marketing Manager will work closely with franchise brand partners/owners/stakeholders and other agency partners to leverage the brand’s consumer marketing strategy to increase leads and drive unit-level sales. He/she is responsible for analyzing the effectiveness of campaigns by identifying key performance indicators, collecting and analyzing data and reporting on campaign success. The ideal candidate will be a voracious consumer of news and the ability to communicate what makes a good story to increase performance; a curious researcher not afraid to dig for a good angle and a collaborative associate who will team up with colleagues to develop an integrated plan to target potential new leads. This is a full-time position within Fransmart’s marketing department in our Alexandria office, reporting directly to the CEO.Â
Â
• Develop, manage and execute the B2B marketing plan for each franchise brand to support its overarching brand marketing plan (including targets, goals, KPIs)
• Oversee the email marketing campaigns focused on lead generation, nurture and drip campaigns – and entire digital journey of a franchise prospect from general inquiry to deal closure
• Identify potential new targets and create a plan to bring them into the sales funnel Â
• Research, prospect, build, maintain an up-to-date Lead Referral Agent plan, collect, analyze and report on the success and activities of each agent, regularly present new options that will engage more qualified independent sales agents
• Recommend consumer marketing initiatives to support unit-level sales and growth and brand awareness; outline goals and metrics for success; measure qualitative and quantitative results of all marketing programs
• Update the Fransmart website including content updates to brand landing pages, brand’s social media channels and reviews to ensure positive guest sentiment, blog content and schedule of content calendar
• Oversee Fransmart’s social media content and communications strategy in collaboration with Director of Communications and outside agency partnerÂ
• Coordinate activities with the franchise brands’ marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community.
• Manage the content strategy for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives
• Ongoing communication with sales representatives on marketing’s initiatives + campaigns; provide operations teams with program / promotion recap summaries including sales results
• Identify storytelling opportunities for PR agency to generate steady drumbeat of media/press coverage on behalf of brands at both the local and national levelÂ
• Visit restaurant brand teams/locations regularly to remain current on Operations, marketing efforts and storytelling opportunities
• Event coordination on behalf of Fransmart and its brands including relevant conferences, trade shows, etc.
• Onboard new portfolio brands with marketing startup toolkit, resource recommendation and ongoing strategic marketing counselÂ
• Train new Marketing Managers
Skills, Knowledge, and Abilities:
• Minimum of 4 years’ experience in B2B and/or B2C marketing; restaurant marketing, franchise experience a plus
• Proven track record in developing and executing effective marketing campaigns that drive results
• Excellent interpersonal skills and strong written communications skills including the ability to draft email marketing, blogs, social media copy, and press release writing
• Proficient in Hubspot or Salesforce or other CRM platforms
• Ability to understand, analyze and report on results of campaigns including lead generation, revenue, etc.
• Self-motivated, resourceful, solutions-oriented, organized and ability to prioritize projects
• Strategic thinker; nimble and responds quickly and positively to changeÂ
• Interested in and available to travel (required)
• Strong commitment to and passion for growing emerging brands; especially within the restaurant and retail space
• Expert use of all social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn and experience in content strategy, community management, scheduling and monitoring tools
• Analytical and problem-solving skills for coming up with ideas to increase demand for franchise brands
Fransmart
Kelly Wearstler is seeking a highly talented creative leader that is passionate about growing our brand and telling our story.
You’ll drive the overarching story of our brand, devise and implement brand and product campaigns, build and maintain relationships with key partners/brands, and collaborate with teams across our Studio.
This is a critical leadership role that will drive impact across the full marketing funnel from brand awareness to sales conversion, and also manage our social and PR team.
Ideally, the candidate comes from a media/editorial background and has a proven track record of successful story telling and brand campaign execution.
Responsibilties
- Determine brand goals and define holistic brand strategy (including partnerships) to maximize increasing brand awareness and growing engagement
- Develop creative campaigns for product launches and ongoing/seasonal product marketing to meet sales goals
- Work with media, brand and agency partners to secure editorial and product coverage across digital and print
- Partner with our brand and licensing partners to plan marketing efforts ensuring on-brand messaging and achievement of performance goals
- Manage activations end-to end, including photoshoots and the social media calendar
- Oversee media inquiries and interview requests
- Work with team to create content for press releases, articles and keynote presentations
- Analyze, measure and report on all marketing and PR efforts to track performance and identify growth opportunities
- Collaborate with Design, Sales, Digital and Operations teams on studio-wide projects
- Drive our partnership vertical by evaluating new opportunities, conducting outreach and working with current partners on campaign execution
- Stay tuned on emerging trends and technologies in the creative, influencer, PR, and social media ecosystem
Experience
- Bachelor’s degree with 10+ years of relevant experience at a media/editorial company
- Proven track record creating and executing creative marketing and PR campaigns with measurable results
- Creative and entrepreneurial thinker
- Exceptional verbal and written communications skills
- Skilled at navigating and creating social content across social media platforms (e.g., TikTok, Instagram)
- Strong existing relationships with creative, design and luxury lifestyle media outlets
- Experience in the luxury fashion, beauty, and/or art and design space
This position is in-office, based full-time in Los Angeles.
Please send resumes to [email protected].
Kelly Wearstler